Category: Retail

In this blog post, I’ll share a solution for automating the process of capturing your customers’ interests in a product category so you can tailor your marketing messages. I use a retail example to demonstrate how you can use AWS services to build sophisticated processes that generate relevant communications to your customers. This solution is […]

As retailers around the world are experiencing unprecedented disruption, industry leaders are demonstrating resilience, tenacity, and a capacity for innovation. We’ve embarked on a series of conversations with executives from AWS Retail Competency Partners to showcase their leadership and innovation in challenging times. In the latest installment of our AWS Retail Competency Partner Conversations blog […]

The retail landscape has seen enormous change over the last year. Retailers must innovate fast or risk obsolescence. Many are developing digital commerce platforms, expanding their fulfillment options, and working hard to improve customer experiences to match new consumer expectations. It all starts with a move to the cloud. AWS recently held a roundtable discussion […]

Ethical commerce and technology are essential to a company’s survival. In the retail and CPG spaces, a company’s commitment to its stakeholders is not just expected; if done well, it offers a competitive advantage. The adoption of technology makes a critical difference in whether a company thrives or simply survives. Technology can play a larger […]

This is an excerpt from The CTO Guide to Ecommerce Architectures: People, Process, and Technology (2021) by Matthias Patzak and Paul Vassu. Without the right organization, every ecommerce architecture described will fail to achieve its objectives. As a CTO, you have to build a working system out of culture, people, process, and technologies that delivers […]

Now more than ever, consumers want to discover and purchase their favorite products online. To meet this increased demand, retailers need to improve the performance of their ecommerce applications. In this blog post, we’ll guide web developers through the process of integrating commercetools’ Merchant Center with AWS Lambda to develop a serverless ecommerce workflow. Solution […]

You’re at a friend’s house and see a Moroccan ottoman in their living room that is exactly what you’ve been looking for. “I love it,” you say, hoping that your friend will tell you where they bought it. Instead, your friend says, “It was a gift from my uncle who spent six months traveling through […]

Consumers are increasingly moving between physical and digital stores. It’s now mission-critical for retailers to deliver a seamless, unified, omnichannel experience to customers. The UK is one of the world’s most advanced digital markets, with 15% ecommerce penetration in grocery alone. Wanting to gain a foothold with digital consumers, Co-op, a leading food convenience retailer […]

The retail industry has undergone massive changes over the last 50 years with inventions like cash registers, shopping carts, coupons, credit cards, barcodes, and of course, ecommerce. This evolution has streamlined the shopping experience and improved the lives of consumers. For a quick walk down memory lane, check out my recent blog post, A Short […]

The COVID-19 pandemic created unprecedented disruption. In a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new patterns of consumption quickly emerged. Arguably, no industry felt the pandemic’s dramatic impact more than consumer packaged goods (CPG). However, leaders are forging ahead with resilience, tenacity, […]