Category: Retail

Like global landfills, the fashion industry waste problem is growing by the second. Retailers are struggling to address an enormous (and pressing) concern: what happens to their products after point-of-sale and what are the environmental implications? In the United States, companies spend an estimated $50 billion on product returns. These returned goods are responsible for […]

Retail and consumer brands can sometimes use a little inspiration and benefit from a real-world customer experiences to help create an engaging and memorable interactions with their customers. Splunk and Amazon Web Services (AWS) delivered an inspirational discovery with a newly launched Splunk Immersive Experience center (SIE) located at Splunk’s London, UK Paddington office. This […]

Facing an increasingly competitive and rapidly shifting marketplace, businesses are under pressure to find new opportunities faster than ever. The volatility has hit consumer goods companies and retailers especially hard, challenging them to optimize their supply chain, reduce waste, and drive faster, smarter decision-making. For many, the answer lies in harnessing the vast quantities of […]

The past three years have been some of the most tumultuous in the history of retail, and there’s no end in sight. The onset of COVID-19 completely reshaped the rules of commerce, ushering in a new era of ecommerce that emphasizes profitability over growth at all costs. Yet, a recent survey by Publicis Sapient revealed […]

Continued growth in ecommerce and digital channels The recent pandemic has resulted in irreversible shifts in customers’ behaviors. Customers’ buying habits have shifted to digital channels and this has resulted in small and medium sized businesses losing revenues and potentially those customers forever. Despite customers returning to physical retail stores, digital channels still top customers’ […]

Retailers have always been in a race to deliver an exceptional customer experience, and in the digital age, that race has only become more intense—particularly in physical stores. With consumers shopping again at brick-and-mortar stores, some key trends have emerged: Half of retail customers intend to still use digital, mobile, self-service, and contactless technologies adopted […]

Since it was released back in November 2022, the internet has been buzzing about ChatGPT. Since then, retailers having been asking two main questions: what is it, and how will it impact my business? Let’s dive into both, staying high-level, and see if we can make sense of all the hype. What is Generative AI? […]

The retail landscape in China has undergone significant changes due to the rise of ecommerce and the increasing popularity of social media platforms. According to Harvard Business Review, online sales in China “have grown about 25% in each of the past seven years and reached about $1.9 trillion in 2020.” As a result, traditional brick-and-mortar […]

The ecommerce market has seen significant year-over-year growth in the past few years. Customer buying behavior has shifted online, even as new trends like buy-online-pickup-in-store are becoming prevalent. According to the US Census Bureau, US retail ecommerce sales in 2022 were estimated at over a trillion dollars, and grew 7.7% from 2021. Retailers have made […]

There is customer data across more sources today than ever—from email, websites, and mobile apps, to physical stores, social media platforms, and more. Such data, which a company directly collects from its customers, is referred to as first-party data or signal (1P signal). Creating actionable insights, and next-best actions for specific users or segments, from […]