Artificial Intelligence
Transforming qualitative research by automating speech to text-to-text analytics
This post is authored by Satish Jha, Intelligent Automation Manager, Matt Docherty, Data Science Manager, Jayesh Muley, Associate Consultant and Tapan Vora, Rapid Prototyping, from ZS Associates. At ZS Associates, we do a significant amount of qualitative market research. The work involves interviewing relevant subjects (such as healthcare professionals and sales representatives) and developing bespoke […]
