Artificial Intelligence
Author: James Jory
James Jory is a Principal Solutions Architect in Applied AI with AWS. He has a special interest in personalization and recommender systems and a background in ecommerce, marketing technology, and customer data analytics.
Elevate workforce productivity through seamless personalization in Amazon Q Business
In this post, we explore how Amazon Q Business uses personalization to improve the relevance of responses and how you can align your use cases and end-user data to take full advantage of this capability
Unlock information in unstructured text to personalize product and content recommendations with Amazon Personalize
This post was last reviewed and updated June, 2022. When this blog post was initially published, English was the only language supported for the textual field in the items dataset. Now Amazon Personalize supports textual field values in Chinese (simplified and traditional), French, German, Japanese, Portuguese, and Spanish; removes HTML and XML markup and whitespace […]
Optimizing your engagement marketing with personalized recommendations using Amazon Personalize and Braze
Today’s marketer has a wide array of channels to communicate with their customers. However, sending the right message to the right customer on the right channel at the right time remains the preeminent challenge marketers face. In this post, I show you how to combine Braze, a customer engagement platform built on AWS for today’s […]
Omnichannel personalization with Amazon Personalize
As the touchpoints customers use to engage with brands move to an increasingly complex mixture of digital and real-life interactions, you’re faced with the daunting task of delighting your customers with personalized experiences that hit the mark across these channels. Customer expectations are evolving as well. Today’s customers quickly lose patience with brands that can’t […]