Author: Ari Entin

This blog post was co-authored by Ryan Khurana, Lead, Machine Learning and Advanced Analytics, MLSE. In today’s social media-fueled 24/7 news and entertainment cycle, speed is of the essence, especially when it comes to sports coverage. Every pivotal moment has endless re-watch value, enabling a plethora of stories to be produced from vast archives. This […]

Picture one of the most anticipated matchups of the NFL football season with the clock winding down. The quarterback hands off the football to the running back, who is met by a wall of defenders at the line of scrimmage. In this moment, it’s unclear if the running back will evade a tackle and make […]

In the high-stakes world of professional football, every fraction of a second counts. A defender’s split-second decision can be the difference between a game-changing tackle and a touchdown. For years, the National Football League (NFL) has sought to quantify these crucial moments, but the complexity of measuring the different factors contributing to a made or […]

Discover how the NFL uses AWS technology to transform fan engagement, offering personalized experiences and real-time insights through a cutting-edge data platform. When Paul Ballew became Chief Data & Analytics Officer at the National Football League (NFL) in 2021, one of his key priorities was to develop a unified view of the League’s fans across […]

If you’re a professional or aspiring amateur data scientist, the Big Data Bowl should be on your radar. This annual competition, now in its sixth year, provides an open platform for engineers, data scientists, students, and analytics enthusiasts worldwide to get involved in football analytics—whether or not they have any sports experience. The Big Data Bowl […]

Just as National Football League (NFL) players train and practice to constantly improve, the NFL continually seeks new ways to make the game safer for its players, and more exciting for fans. A key element of this effort is development of the Digital Athlete, a joint effort between the NFL and Amazon Web Services (AWS) […]

Ice Tilt helps crack the code on how action on the ice translates to momentum shifts within the game While traditional stats like goals scored and save percentage are straightforward to track, more nuanced aspects of a hockey game have been deemed immeasurable – until now. For the first time ever, the National Hockey League […]

Driving advanced golf analytics In the world of professional sports, data-driven insights have become a game-changer for players and fans alike, revolutionizing the way we understand player performance, game strategies, and the very dynamics of the sport itself. The game of golf, long associated with tradition and precision, has recently embraced the power of advanced […]

Are you ready to test your strategic skill and jump head first into the world of National Football League (NFL) analytics? Look no further than the immersive online game “Playbook Pass Rush” developed by AWS and the NFL Next Gen Stats team. Whether you’re a football enthusiast with a penchant for game strategy or just […]

Pressure Probability introduces a dynamic measure of pressure magnitude in the NFL, capturing factors such as distance from the quarterback, speed, and the quarterback’s movement. The result? A numerical representation of how much duress a quarterback faces over time on each play. Football is a game of strategy, athleticism, and split-second decisions. The rush of […]