AWS for M&E Blog
Author: Ari Entin
Ari Entin is Head, Sports & Entertainment Marketing at AWS, based in Silicon Valley. He joined Amazon in 2021 from Facebook where he led AI communications and marketing. He has driven integrated media campaigns for top-tier consumer electronics, sports and entertainment, and technology companies for decades.
Tackling Next Gen Stats: How AWS is using AI to advance sports analytics with the NFL
Football, a sport of strategy, athleticism, and heart-pounding moments, has always been a game of numbers. Beyond the touchdowns, sacks, and interceptions, there’s a world of hidden metrics that shape the dynamics of each play. We sat down with the AWS Generative AI Innovation Center (GAIIC) to unveil the intricacies behind ‘Pressure Probability,’ the latest AI-powered […]
Inside the arc: The Toronto Raptors’ journey from on-premises compute to AWS for novel player insights
This post is authored by Devin Pleuler, Senior Director of R&D at Maple Leaf Sports & Entertainment (MLSE), and Ari Entin, Principal of AWS Sports Marketing Communications. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Introduction In […]
Opportunity Analysis gives new insight into the quality of a shot
This brand new analytic, part of National Hockey League (NHL) EDGE IQ powered by Amazon Web Services (AWS), uses a novel machine learning (ML) model that analyzes millions of historical and real-time data points to show fans how difficult a shot was at the moment of release, calculated just seconds after the play. Imagine you’re […]
A look inside the making of an NFL football schedule
Predicting what fans are going to watch in December, now. What is the NFL up to with AWS and how does it work? In just three months, National Football League (NFL) schedule makers methodically build an exciting 18 week 272-game schedule spanning 576 possible game windows. How do they do it? We caught up with […]
Under the hood: How the Seattle Seahawks apply data-driven insights across the franchise using AWS
This post is authored by Patrick Ward, Head of Research and Analytics, Seattle, Seahawks and Dan Skutt, Database Administrator, Seattle Seahawks. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Introduction The National Football League (NFL) is the […]
Drafting an NFL dream team with AWS
How the Seattle Seahawks use technology from AWS to take the guesswork out of draft season and unlock game winning strategies year round. What’s one of the secrets to building a successful National Football League (NFL) draft class? Believe it or not, the answer lies not just on the field of play but in harnessing […]
The Big Data Bowl competition: Q&A with the NFL
The National Football League (NFL) continues to evolve on and off the field. One of the biggest shifts in recent years is the league’s commitment to using data and technology to improve the sport. Amazon Web Services (AWS) supports this commitment as the NFL’s partnership with AWS continues to deepen. The Big Data Bowl exemplifies […]
New NFL ‘Expected Return Yards’ stat tackles hidden dynamics of punt and kickoff returns
National Football League (NFL) fans have all witnessed a returner getting tackled a nanosecond after receiving a punt or kickoff. Holding onto the ball, let alone gaining a chunk of yardage, is a huge win. And the odds of a return touchdown are rare. But that’s exactly why it’s a thrill to see a returner […]