AWS for M&E Blog
Author: Doug Buser
Doug Buser is a Senior Marketing Manager for AWS Media, Sports, and Entertainment. He works with AWS Sports customers and partners to share their data, ML/AI, IoT, and other workload journeys. Prior to joining Amazon, he led marketing and strategic communications for companies in the energy, travel, sports, and technology sectors.
AWS brings generative AI to the FORMULA 1 AWS GRAND PRIX DU CANADA 2024
This year, Amazon Web Services (AWS) debuts the first-ever generative AI-inspired trophy at the FORMULA 1 AWS GRAND PRIX DU CANADA 2024 June 7 – 9 in Montreal, Canada. AWS designers and marketers collaborated with FORMULA 1 (F1) and the AWS Generative AI Innovation Center to explore trophy designs that capture the elegance of F1 […]
Bundesliga boosts app engagement with Shorts powered by Amazon Personalize
Millions of Bundesliga (also known as Deutsche Fußball Liga or DFL) fans from around the world rely on the German soccer league’s official Bundesliga App for insights into real-time match statistics, in-depth player and club profiles, and more. Fans use it daily to follow their favorite team and players—especially during a match. The app is […]
How the Bundesliga brings fans closer to the match using AWS
Bundesliga, Germany’s premier national football league, uses artificial intelligence (AI), machine learning (ML), analytics, compute, database, and storage services from Amazon Web Services (AWS) to deliver real-time statistics that improve insights into game strategy and outcomes, and recommend personalized content for fans and partners across several channels. Alexander Altenhofen, Bundesliga’s Director of Product & Technology, […]