AWS for M&E Blog
Author: Morgan Davis
Morgan Davis is a Global Account Manager at AWS supporting media, publishing, and streaming. He helps customers leverage the cloud to improve viewer experience, reduce operational costs, and scale globally. His focus is helping media companies to deliver content more effectively to millions of users while unlocking new revenue opportunities via AWS services.
Foxtel Group boosts live event ad fill by 25% with AWS Elemental MediaTailor
Dynamic ad insertion for live sports is notoriously complex. Unlike video-on-demand (VOD), live event streams drive sustained viewer concurrency as fans tune in simultaneously, which can overwhelm the AdTech decisioning path. This impacts supply-side platform (SSP) and demand-side platform (DSP) interactions, programmatic insertions, and stitching, among other workflow aspects. Further complicating matters, ad breaks are […]