AWS for M&E Blog
Author: Emilio Garcia Montano
Emilio Garcia Montano is a Senior Solutions Architect working with Media & Entertainment customers, focused on Publishers in particular. He is passionate about helping customers to solve their industry challenges through innovative Generative AI.
Enabling publishers to customize content while maintaining editorial oversight with Amazon Bedrock
Reader engagement is key for any publisher and directly correlates to revenue growth. One of the best mechanisms to increase reader engagement is personalization. Prior to the mainstream availability of generative AI foundation models (FMs), personalization was, and still is, achieved by understanding patterns in reader behaviour and surfacing content relevant to them. Amazon Bedrock […]