Author: Dan Gehred

Elemental Technologies was already making history in video processing when Amazon Web Services (AWS) acquired it in September 2015. Elemental pioneered accelerating live and on-demand video processing using GPU-based appliances, and in 2014 launched Elemental Delta, a video delivery platform providing next-generation TV services. Ten years later, and supercharged by the cloud, AWS Elemental is […]

Community is at the heart of live shopping destinations like the wildly popular Whatnot. The online marketplace surpassed $3 billion in gross merchandise volume in 2024 and is on track to top that achievement in 2025. People from around the world converge on the platform daily to forge connections and purchase items that they love, […]

For many, cooking alongside Gordon Ramsay or writing with Shonda Rhimes may seem like pure fantasy, but streaming platform MasterClass makes these experiences a reality. The streaming platform offers more than 200 classes, delivered by the world’s best instructors. With video at the core of the MasterClass experience, the company looked to Amazon Web Services […]

As Malaysia’s biggest content creator, Astro Malaysia Holdings Berhad (Astro) reaches more than 5.4 million homes regionally, as well as more than 20 million unique users across digital platforms. The company’s distinct video services include NJOI, delivered via satellite direct-to-home (DTH), Astro Ultra connected TV boxes, and sooka, made available over-the-top (OTT), with each featuring […]

When Amazon Web Services (AWS) launched Amazon Elastic Transcoder in 2013 it served an important role in providing customers with a managed service for video-on-demand (VOD) transcoding. Since the release of AWS Elemental MediaConvert in 2017, continued improvements and new features have made it the more performant, cost-effective, and feature-rich VOD transcoding service. MediaConvert offers […]

When Amazon Web Services (AWS) launched AWS Elemental MediaStore during AWS re:Invent 2017, it served an important role in augmenting Amazon Simple Storage Service (Amazon S3) to provide robust live video origination. Over the last six years, Amazon S3 has made functional and performance improvements that make it more suitable as a live video streaming […]

Pioneering live streaming tech from IMAX and AWS brings immersive sports events to giant screens globally without buffering, offering unparalleled viewing quality under 20mbps bitrate.

What is AV1 AV1 was developed as a state-of-the-art video codec for distribution over the web by the Alliance for Open Media (AOMedia), which consists of representation from several companies including Amazon, Apple, Netflix, Intel, and Nvidia, and others. It’s designed to succeed AVC, VP9, and HEVC as a next generation of natively supported video […]

Background Today, broadcast, live streaming, and video distribution customers with on-premises sources or local network destinations have a range of choices when building live video workflows. These options all have trade-offs, and none are ideal when hybrid deployments on both ground and cloud are required. Customers can purchase and deploy on-premises encoding appliances and software, […]

Online marketplace Voggt is on a mission to make shopping more fun. More than one million users across Europe use the mobile-first application, which combines live video and ecommerce to buy and sell goods through interactive, community-driven experiences. To take its offering to the next level, Voggt integrated Amazon Interactive Video Service (Amazon IVS), a […]