AWS for M&E Blog
Author: Ken Shek
Ken Shek is an AWS Principal Solutions Architect specializing in Data Science and Analytics for the Global Media, Entertainment, Games, and Sports industries. He assists media customers in designing, developing, and deploying workloads on the AWS Cloud using best practices. Passionate about artificial intelligence and machine learning use cases, he has built the Media2Cloud on AWS guidance to help hundreds of customers ingest and analyze content, enriching its value.
Media2Cloud on AWS Guidance: Scene and ad-break detection and contextual understanding for advertising using generative AI
Overview Contextual advertising matches advertisements to the content a user consumes, creating a personalized advertising experience. It involves three key players: publishers (website or content owners), advertisers, and consumers. Publishers provide the platform and content, while advertisers create contextually tailored ads. Consumers engage with the content, and relevant ads display based on context. A challenge […]
DAZN leverages Amazon Rekognition Custom Labels to score big with Nippon Professional Baseball fans
Baseball isn’t just America’s favorite pastime; it’s also one of the most popular sports in Japan. Nippon Professional Baseball (NPB), the Japanese equivalent of Major League Baseball (MLB), attracts a fanbase of more than 20 million. Following the sport, however, requires ultimate fan dedication, as NPB teams hit the field more than three times a […]
Streamline content preparation and quality control for VOD platforms using Amazon Rekognition Video
Last year, we launched Amazon Rekognition video segment detection, an API that makes it easy for media customers to automatically detect frame accurate end credits, black frame segments, shot changes, and color bars in video files using machine learning (ML). Today, we are announcing support for four new types of segments (opening credits, content segments, […]
How to set up a simple video-on-demand service on AWS with TrackIt
The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. The production of new video content driven by ubiquitous and relatively high-quality acquisition devices (mobile phones, action cameras, etc.), along with the accelerating re-use of old libraries, has seen […]