AWS for M&E Blog
Reach plc delivers impactful journalism with AI driven Guten powered by AWS
This post is co-authored by Lewis James, Senior Data Scientist at Reach plc and Dan Taffler, Group Director of Data and Analytics at Reach plc. News occurs at breakneck speeds. Publishers need to constantly evaluate and innovate business processes to accelerate the process of publishing—from initiation to publication. Changing this became one publisher’s mission—creating their […]
Increase engagement with localized content using Amazon Bedrock Flows
Content producers and publishers have large collections with thousands, if not hundreds of thousands, of articles that could be localized for new audiences and geographies to deliver increased engagement to novel and emerging markets. Localization is broadly, the process of transforming content (lexical choice, tone shift and translation) for new audiences from one geography to […]

