AWS for M&E Blog
Author: Keely O'Neill
Keely O'Neill is a Senior Integrated Marketing Manager for Sports Marketing at Amazon Web Services (AWS), where she leads integrated marketing for partnerships with Formula 1, Ferrari, and Bundesliga. With over twelve years of experience in experiential marketing, community engagement, and digital marketing, Keely brings unique expertise in creating impactful customer experiences through strategic campaigns driven by curiosity and data insights.
Formula 1® unlocks the most competitive season yet with AWS
This post is co-authored by Ruth Buscombe-Divey, AWS Motorsports Ambassador and Technical Advisor and Race Strategist at Formula 1. In the high-octane world of Formula 1® (F1), where milliseconds separate triumph from defeat, data isn’t just valuable—it’s the invisible force reshaping the sport itself. Since 2018, F1 and Amazon Web Services (AWS) have innovated together […]