AWS for M&E Blog
Author: Thomas Sauvage
Thomas Sauvage leads cross-functional, go-to-market initiatives to expand existing markets and develop scalable programs to drive adoption of AWS Media Services in the Asia-Pacific region.
Unlock increased monetization and lower TCO with server-guided ad insertion for VOD
Maximizing revenue while delivering exceptional viewing experiences is a constant pursuit in the world of video streaming. As advertisers shift focus to over-the-top (OTT) and connected TV (CTV) platforms, the value proposition between server-side ad insertion (SSAI) and client-side ad insertion (CSAI) for video-on-demand (VOD) content has changed. Previously, the primary benefits of SSAI were […]
Video monetization with Amazon IVS
Live video streaming is increasing globally, and more companies now offer this interactive format to users across a multitude of industries. According to Statistita, online video recorded an audience reach of around 92 percent among internet users worldwide in the first quarter of 2023. Amazon Interactive Video Service (Amazon IVS), a managed service that enables […]