AWS for M&E Blog

James Yi

Author: James Yi

James Yi is a is a Senior AI/ML Partner Solutions Architect at AWS. He spearheads AWS’s strategic partnerships in Emerging Technologies, guiding engineering teams to design and develop cutting-edge joint solutions in generative AI. He enables field and technical teams to seamlessly deploy, operate, secure, and integrate partner solutions on AWS. James collaborates closely with business leaders to define and execute joint Go-To-Market strategies, driving cloud-based business growth. Outside of work, he enjoys playing soccer, traveling, and spending time with his family.

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Introduction As the media and entertainment (M&E) industry evolves, companies within the space are finding more opportunities to use artificial intelligence (AI) and machine learning (ML) to deliver a better customer experience. Customer acquisition, retention, and engagement are key areas where AI/ML technologies are poised to deliver significant value. With increasingly complex content consumption patterns, […]