AWS Media Blog

AWS at IBC 2019

Image of Amsterdam canal and houses

To help media companies across the world create faster, produce anywhere, and deliver everywhere, Amazon Web Services will demonstrate advances in content creation, distribution, media supply chain, technology innovation, artificial intelligence & machine learning, and personalization and monetization during the IBC Show 2019, Sept. 13 – 17, stand 5.C80, RAI Amsterdam. Following is an overview of the full range of video solutions to ingest, produce, process, deliver, and enrich media content that we will showcase at IBC.

AWS on the IBC Show Floor

Technology Innovation

Upgrade your live video workflows with content-aware encoding to deliver OTT video at a fraction of the bandwidth while enhancing excellent video quality. For high-profile live events, improve viewing experiences with an end-to-end workflow that achieves less than three seconds of latency from camera to display. In addition, see how QVBR, CMAF, AVI and IMF can improve the viewer experience.

Personalization and Monetization

Deploy end-to-end solutions for live over-the-top (OTT) streams that deliver personalized experiences to every viewer. Build and maintain linear video services affordably, efficiently, and with outstanding quality using serverless playout.

Artificial Intelligence & Machine Learning

Automate transcription and translation to generate captions, subtitles, and audio in multiple languages for live and on-demand streams. Engage your audiences with personalized search tools and viewing experiences enabled by real-time content recommendation.

Content Distribution

Transform live channels into monetized, on-demand assets with live content syndication within the AWS Cloud. Explore new solutions to enhance end-to-end security for live video workflows and protect from distributed denial-of-service attacks

Content Creation

Use Studio in the Cloud to free content creation from geographic and capacity constraints with virtual workstations, cloud rendering, and storage, so your talent can create faster, collaborate more effectively, and deliver better results.

Media Supply Chain

Migrate large-scale video archives to the cloud and build content lakes with enhanced metadata for better content search and management. Simplify your supply chain and easily exchange content assets via the cloud.

Speaking Sessions

On Saturday, September 14, David Griggs, Senior Product Manager at AWS Elemental, will join panelists from Disney Streaming Services, Bloomberg, and HBO for a discussion IP-video delivery concepts and low latency. More details coming soon.

IBC Exhibits Pass

Use Customer Code (16606) when registering for the show to receive a complimentary exhibit pass.

Register here with Customer Code (16606)

4K 4Charity Fun Run

In conjunction with IBC, AWS will host the sixth annual 4K 4Charity Fun Run, which raises visibility and funding for non-profit organizations focused on diversity and inclusion. This year’s event takes place on Saturday, September 14 at 7:30 a.m. in Amstelpark, Amsterdam. All proceeds will benefit Technovation. For more information or to register, visit:

Alyssa Harvey

Alyssa Harvey

Alyssa Harvey is a Marketing Communications Manager on the AWS Media Solutions Marketing team. She focuses on community marketing initiatives aimed at educating customers about AWS media offerings via social media, blog content, and other written communications.