Category: Thought Leadership

A recap of a virtual panel, moderated by postPerspective In alignment with virtual SIGGRAPH 2020, AWS hosted a five-webcasts series offering tips on best practices and production-proven insights from creative studios and technology partners. Each presentation delved into the power of the cloud for visual effects and animation workflows. Untold Studios, revealed its origin story […]

Consumer viewing habits and media business models have shifted in recent years as smart phone technology and connectivity have advanced and over-the-top (OTT) services have proliferated. To keep pace with an ever-growing demand for content and adapt to rapid changes in viewer behavior, media companies are tapping into the cloud to reinvent the media pipeline, […]

AWS gives Media & Entertainment customers an agile architecture, so they can build, test and deploy new video services quickly, create new content faster and more efficiently, and enhance media workflows with machine learning tools, monetization methods, and more. Every month, AWS Architecture Monthly magazine curates top technical content and expert insights around a single […]

Sometimes in their daily lives, video engineers forget that not everybody understands the alphabet-soup of three letter acronyms (TLAs) that get used regularly in our industry. In this Back to Basics series of blog posts, I revisit core and fundamental concepts in video compression and delivery and attempt to explain them in accessible, easy to […]

Authored by Andy Shenkler, Chief Product & Technology Officer, Deluxe. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Illustration by Cecilia Betsill.  On March 11, 2011, a 9.1-magnitude undersea earthquake strikes off the coast of Japan at 2:46 p.m. […]

In today’s market, sports brands need to increase the value of their assets, keep their fans engaged with compelling content, and remain technically agile to keep up with current trends. The National Hot Rod Association (NHRA), the largest motorsports sanctioning body, has passionate fans who are ready and waiting for more engagement beyond the race […]