AWS Media Blog

[Updated May 17] Registration open for the AWS M&E symposium in Los Angeles – June 18

Registration is now open for AWS’s biggest Media & Entertainment event of the year – the AWS M&E Symposium in Los Angeles – held at the Skirball Center in LA on June 18.

AWS customers, including Netflix, the NFL, CBS, and Hallmark, will walk through some bleeding-edge use cases including integration of artificial intelligence and analytics for live and video-on-demand workflows, personalization at massive scale, and media archive monetization strategies. We will close the day with a unique keynote from the AWS Telco team around the AWS perspective on 5G for Hollywood – going beyond buzzwords and into real implications of this emerging technology for how content is created all the way through how it’s distributed and consumed by audiences.

Additionally, new this year we are including developer tracks bringing hands-on-keyboard workshops walking through studio in the cloud, machine learning for media, and media services. This is a great opportunity for engineers and developers to learn from and ask questions to AWS M&E-specialist solution architects.

Click here for agenda and registration.

Tentative Agenda – subject to change

Executive Symposium

NFL Media: Using AI for Automated Metadata Extraction

  • Brad Boim, Sr. Director of Post Production & Asset Management, NFL Media

Live Nation: Lessons from a Cloud Migration

  • Jake Burns, Enterprise Strategist, AWS

Netflix: Media Processing @ Scale

How do you build a media supply chain that enables viewership and personalization for over a 100 million subscribers in over 190 countries, spanning smart TVs, phones, laptops, and more? In this session, learn how the Media Engineering team at Netflix builds services to support the large-scale, complex, and resource-intensive needs of the Netflix media supply chain built on S3, EC2, and Aurora. Key takeaways will include storage innovation, harnessing idle compute resources and a developer tooling to support agile algorithm development, including the tooling which enables automated still capture to increase engagement via personalized merchandising.

  • Vinod Viswanathan, Director of Media Pipeline Engineering, Netflix

Hallmark: Direct-to-Consumer VOD – The Impact of Digital Transformation

Luma Pictures: Multi-site Rendering for High End Visual Effects

Luma Pictures divides most of its feature film work evenly between its two locations in Santa Monica and Melbourne, Australia.  Moving compute jobs and assets between studios and the cloud in an efficient manner requires a lot of custom tooling, which Luma has built up around AWS Thinkbox Deadline render queue manager. Join Michael and Chad to learn how and why Luma replaced the stock Deadline plugins, related technologies of interest for those approaching this as a greenfield project, and their farm management tools and strategies.

  • Michael Perdew, VFX Producer, Luma Pictures
  • Chad Dombrova, Software Architect & Pipeline Supervisor, Luma Pictures

Deluxe: From Pitch to Playout: Best Practices from Building a Modern Enterprise Cloud Based Supply Chain

  • Kon Wilms, SVP of Cloud, Deluxe Entertainment
  • Usman Shakeel, Global Tech Lead for M&E, AWS

CBS: Lucy Meets Lambda: CBS’s Media Supply Chain Goes Cloud Native

An overview of how CBS has been migrating their media supply chain to AWS, including the drivers, needs, and challenges.

  • Jamie Duemo, VP of Multiplatform Distribution, CBS

NHRA + Sony: Building Experiences for Hyper Engaged Fans

Learn how the NHRA brings its fans closer to the action by live streaming all of its drag races and moving its archive and editorial workflow to the cloud using Sony’s Intelligent Media Services and Amazon Web Services. We’ll explore the design considerations for streaming live events, enriching content in real time and rapidly building new advertising and subscription-based video on demand services.

  • Mike Rokosa, Technology Executive, The National Hot Rod Association
  • Karan Singh, Director of Product & Development, Sony New Media Solutions
  • David Rosen, VP of Cloud Applications and Solutions – Imaging Products & Solutions Americas, Professional, Sony Electronics, Inc.

Golden Boy Promotions + Veritone: Smart Media Asset Management for Production and Archive

  • Mike Arthur, SVP Sports and Licensing, Veritone
  • Jackie Grant, Manager, International Television, Golden Boy Promotions
  • David Tetreault, Executive Vice President of Media & Entertainment, Golden Boy Promotions

The AWS Point of View on 5G in Media –Disruptor, Enabler, or Both?

  • D Dehghanpisheh, Global Tech Lead for Telco, AWS

Studio in the Cloud & Machine Learning for Media Workshop Track

  • Building Highly Scalable Storage for On-Prem and In- Cloud Artist Workstations
  • Building a Live Trivia Mobile App Using AWS AppSync, AWS Amplify, and AWS Media Services – PART 1
  • Building a Live Trivia Mobile App Using AWS AppSync, AWS Amplify, and AWS Media Services – PART 2
  • Enhancing Media Workflows with Machine Learning

AWS Media Services Hands-on Labs Workshop Track

  • Building a Live Video Channel with AWS Elemental MediaLive and AWS Elemental MediaPackage
  • Building a Live Video Channel with AWS Elemental MediaLive and AWS Elemental MediaStore
  • Video on demand with AWS Elemental MediaConvert
  • Monetizing a Live Stream with AWS Elemental MediaLive, AWS Elemental MediaPackage, and AWS Elemental MediaTailor
  • Session TBD