Category: Messaging

In talking to customers about mobile analytics, many customers have the same questions about best practices for customer engagement. Specifically, a question that’s often asked is, “What’s the best time to engage with users of my app?” The simple answer is that there’s no simple answer. The “best time” varies depending on your customer base, […]

September 14, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. Today we’re announcing a timeline for the unification of Mobile Analytics with Amazon Pinpoint. Amazon Pinpoint is a service that includes Mobile Analytics features—and builds upon them by providing real-time app analytics, user segmentation, real-time data export, and user engagement […]

In a previous post, we introduced the AWS Mobile SDK v2.6.0 for Android and implemented user sign-in and sign-up with IdentityManager.  IdentityManager is a new capability in the AWS Mobile SDK that provides a native graphical interface for authentication.  We also showed how to add basic session analytics using Amazon Pinpoint. We want to show […]

Having a single cloud provider as the backend to your mobile app has many advantages. One of these advantages is the tight integration of features between two or more AWS Cloud services. In this blog post, we show the benefits from the recent Amazon Cognito integration with Amazon Pinpoint for user analytics. You can now […]

This post was written by Zach Barbitta, Amazon Pinpoint Sr. Product Manager Tech & Lomax Escarmant, Amazon Pinpoint Software Development Engineer. Reaching your customers through push notifications is an important part of user engagement and retention. To enable push notifications for your mobile application, you use a push notification service such as Apple Push Notification […]

Engaging your customers through communication channels such as push notifications is important for mobile app success. AWS services such as AWS Mobile Hub and Amazon Pinpoint enable you to do this in a scalable and cost effective manner. When using these services with development tooling like Ionic Framework you can rapidly develop modern applications to […]

Recently, we released v2.6.0 of the AWS Mobile SDK for Android and AWS Mobile SDK for iOS. It includes many improvements. This post focuses on two of these. First, you can integrate a JSON file with the configuration details of your mobile backend. The easiest way to generate this file is with AWS Mobile Hub. […]

You just got a new customer for your mobile app. Congratulations! But be careful not to celebrate too early. Did you know that nearly 25% of customers never revisit an app after initial use? After a full month, the fall-off is nearly total. What happened? Analytics are no longer an option for mobile developers—they’re a […]

You are about to enter the incredibly engaging and often confusing world of mobile deep linking. You’ll learn what deep linking is—the types of links, what deep linking can do, and why you should care—and walk through implementation details with examples. What is Deep Linking? Think of a deep link as a URL that takes […]