Amazon SES Blog

Category: Best Practices

Creating a Daily Dashboard to Track Bounces and Complaints

(Edited July 11, 2017)—We added a link to a CloudFormation stack in the “Building a Daily Dashboard” section. You can use the CloudFormation stack to create the daily dashboard in a few simple steps. Bounce and complaint rates can have a negative impact on your sender reputation, and a bad sender reputation makes it less likely […]

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Do Your Recipients Know Who You Are?

When you send an email for your organization, you want your recipients to read it. For that to happen, your email needs to be delivered, and your recipients need to identify the mail as valuable and worth reading. Of course, you need to provide valuable content in the email itself, but there is more to […]

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Amazon SES Best Practices: Top 5 Best Practices for List Management

If you are an Amazon SES customer, you probably know that in addition to managing your email campaigns, you need to be mindful of your reputation as an email sender. Maintaining a good reputation as a sender is vital if you rely on email delivery as part of your business – if you have a […]

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Credentials and SES

Hi SES senders, In this blog post I’ll explain which security credentials you need to use depending on how you connect to SES. By “credentials,” I’m referring to identifiers (username/password, AWS access keys, etc.) that you use when you access SES in some way – through the API, SMTP interface, or AWS Management Console. Credentials […]

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Can I use multiple AWS Accounts with SES?

07/03/17 Update: You can now verify as many as 10,000 identities per AWS account. See this forum announcement for details. Short answer: Yes, but with restrictions. Long answer: SES is generally structured around the idea that each AWS account is independent in its sending and can be treated as a separate entity.  We realize however […]

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What do I do if my registration emails themselves have high bounce rates?

We occasionally hear from customers we have pinged about high bounce rates that they are already doing everything they can… Specifically, they remove addresses that bounce and make sure they never send to them again, and when someone registers for their website or service, they send an initial confirmation mail that the user needs to […]

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DKIM Troubleshooting Series: Deliverability Considerations

Hello and welcome to the last entry in the Amazon SES DKIM troubleshooting blog series. So far, we have seen various technical problems that appeared between us and properly signed emails, and we also saw how DKIM helps protect our domain from various impersonators. We will now see whether DKIM can also improve our deliverability […]

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Never send to old addresses, but what if you have to?

The best practice is to only send mail to people who have specifically asked for your mail, and who have recently interacted with your site.  "Interacted" can mean different things to different people, but generally it means they have logged in to your website, they have recently done business with you, or they have opened or […]

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What is DMARC and should you use it?

This past year, the email industry launched a new standard to help senders protect their mail from being spoofed by phishing attempts.  Thus, DMARC was born.  It stands for “Domain-based Message Authentication, Reporting and Conformance.”  It’s a mouthful, but the impact of DMARC is significant.  LinkedIn has a good article describing what exactly DMARC brings […]

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Email Definitions: Complaint Rate

Now that we’ve talked about complaints and feedback loops, we are ready to discuss complaint rates. As a reminder, a complaint occurs when an email recipient marks an email message as spam by clicking “This is spam” or “send to spam folder” in their web email client. The Internet Service Provider (ISP) records this as […]

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