AWS Messaging & Targeting Blog

Create more engaging customer experiences with AI / ML-powered SMS communication Today’s customer expects the ability to engage with businesses through various communication channels like email, SMS, Push notifications, and in-app notifications when they have a question or need a problem resolved. SMS is one of the fastest growing communication channels, and we’ve seen that […]

Businesses with physical presence such as retail, restaurants and airlines need reliable solutions for shift management when demand fluctuates, employees call in sick, or other unforeseen circumstances arise. Their linear dependence on staff forces them to create overtime shifts as a way to cope with demand. The overtime shift communication between the business and employees […]

Optimize your sending reputation and deliverability with SES dedicated IPs Email remains the best medium for communicating with customers, with a ROI of 4200%, higher than social media or blogs. Organizations that fail to adequately manage their email sending and reputation risk having their emails marked as spam, not reaching their customers’ inboxes, reducing trust […]

Email is a ubiquitous channel for businesses to communicate with their customers. Businesses rely on email to market products and services, communicate transactional information, and keep customers in-the-know about product changes and events. To realize the full value of this rich and established communication channel, businesses need tools to monitor and optimize their email delivery […]

Email remains the core of any company’s communication stack, but emails cannot deliver maximum ROI unless they land in recipients’ inboxes. Email deliverability, or ensuring emails land in the inbox instead of spam, challenges senders because deliverability can be impacted by a number of variables, like sending identity, campaign setup, or email configuration. Today, email […]

Your guide to AWS Communication Developer Services (CDS) at re:Invent 2022 AWS Communication Developer Services  has an exciting lineup at re:Invent this year, with 12 sessions spanning communication solutions through Amazon Pinpoint, Amazon Simple Email Service, and Amazon Chime SDK. With breakouts, workshops, and an in-person customer reception, there will be something for everyone. Here […]

Introduction Many users of Amazon Simple Email Service (Amazon SES) send large email campaigns that target tens of thousands of recipients. Regulating the flow of Amazon SES requests can prevent throttling due to exceeding the AWS service limit on the account. Amazon SES service quotas include a soft limit on the number of emails sent […]

2022 Gartner Market Guide for CPaaS recognizes AWS Communication Developer Services (CDS) Every business needs to communicate with customers through channels like email, SMS, notifications, voice, and even video. CPaaS, or Communications Platform as a Service, provers combine those capabilities into a single offering. Communication developers exploring new CPaaS solutions can read the 2022 Gartner […]

Organizations in many sectors and verticals have user bases to whom they send transactional SMS messages such as OTPs (one-time passwords), Notices, or transaction/purchase confirmations, among other things. Amazon Pinpoint enables customers to send transactional SMS messages to a global audience through a single API endpoint, and the messages are routed to recipients by the […]

Update: July 26, 2023 – This blog has now a script to automate its deployment. You can find it in this Github repository. Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, […]