AWS Smart Business Blog
Author: Tarush Gupta
Tarush Gupta is a Solutions Architect working with SMBs at AWS. He is well-versed in the diverse capabilities of the cloud and how it can help businesses thrive. Prior to AWS, he worked as a Software Engineer at Life Fitness. Tarush holds a Bachelor's degree in computer science and business analytics from the University of Illinois-Chicago and is based in the US.
A Basic Guide to Customer Interaction Analytics for Small and Medium Businesses
What could your business achieve if it had a better understanding of its customers? In a 2022 survey conducted by Gartner, 84 percent of customer service and service support leaders cited customer data and analytics as “very or extremely important” for achieving their organizational goals in 2023. For small or medium business (SMB) owners, these customer […]