AWS Startups Blog
Author: Hannah Wall
Hannah Wall is the Head of Startups Content Marketing. She has 15+ years of experience leading top-performing, large-scale campaigns that drive customer engagement. As a customer-obsessed marketer and behavioral scientist, she’s dedicated to strategic, supportive, and effective communication that creates meaningful dialogue between companies and their customers, and driven to create simple user experiences that drive revenue and reduce customer contacts.
Overcoming criticism and imposter syndrome as a startup founder
When you think of startup culture, stories of meteoric successes leap to mind. But for every high-flying unicorn, you may be reminded of the risks and failures also associated with startup culture. Founders know that with success comes detractors, but how can you manage your own self-confidence and sort criticism from feedback? Identifying, and more importantly, managing your approach to criticism is key in maintaining positive mindsets and positive culture within a startup.
Why culture is critical to startup organizational growth
New research commissioned by AWS shows that workplace culture is vital to a startup’s success. Six out of seven startup leaders (86%) believe a company’s culture contributes to its growth, with 85% saying it can play a critical role in securing investment and the same number saying it is an important factor in attracting new talent.