AWS Startups Blog
Author: Mark Birch
Mark is a community builder, software entrepreneur, business development expert, and startup advisor. He currently works at AWS as a Principal Startup Advocate advising founders and sharing the stories of how startups across Asia-Pacific successfully build and scale their startups on AWS. Previously, Mark founded the Enterprise Sales Forum, a global community of 25,000 B2B sales professionals, and DEV.BIZ.OPS, a newsletter and blog. Mark was also with Stack Overflow to help launch and commercialize their Enterprise Q&A platform and then led efforts to expand business in APAC working with C-level executives to help them understand how to build internal tech communities in order to improve software delivery performance. Before that he launched an HR tech startup, invested in numerous B2B tech companies and worked at a diverse group of leading technology companies including Oracle, E.piphany, and Siebel.
Identifying Target Markets (Startup Founder Sales Series, Part 3)
In part three of the Startup Founder Sales Series, we dive into the topic of target markets and how to determine the industries and segments on which to focus your sales efforts.
Understanding Customer Motivation (Startup Founder Sales Series, Part 2)
In this post, we want to narrow the knowledge gap and help startup founders prospect with a better understanding of their potential customers. When done effectively, prospecting results in higher success rates, which in turn leads to more opportunities and revenue.
Mindset: Confidence & Resilience (Startup Founder Sales Series, Part 1)
At some point in every startup’s history, founders will need to acquire real customers—the type that want to invest money and time into the product. This means giving their product a price and reaching out to unknown people to sell them on buying your product. While building the product is exciting and fun, selling induces all sorts of anxiety and stress. Mark Birch, Principal Startup Advocate with AWS, explains how to calm your nerves and build up the confidence necessary to master sales.
The Startup Founder Sales Series: An Introduction
Mark Birch, Principal Startup Advocate with AWS, introduces his Founder Sales series, which will provide a language and an understanding of how sales works so that you can be more knowledgeable when working with the sales team.