AWS Startups Blog

Tag: Marketing

Hubspot’s Go-to-Marketing Strategies for Startups

Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups. From defining your market and customer to building your product roadmap, she outlines the steps every founder should consider. Kim also uncovers the frameworks needed to enter the market and answer questions on how to evolve your GTM as your startup grows and products evolve.

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How Auris leveraged AWS SageMaker to help marketers with machine learning

When we started GenY Labs a couple of years ago, infrastructure was one of the biggest challenges for us. It wasn’t easy to find machine learning-tuned hardware. Even if we did identify an infrastructure service provider, the challenge was the ability to change the algorithm on their platform. With ambition and fire in the belly, our team at GenY Labs set out to solve this problem.

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Three Key Tactics for Marketing to Developers

If you ask a developer what they think of marketing, it’s unlikely you’ll get a very positive response. Why? For the most part, they’re tired of marketers telling them how awesome a product is. They have a healthy skepticism, in that they just don’t believe the messaging. But what if your target market is developers? How do you attract them to—and keep them using—your platform?

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Future-Friendly: Johannes Würbach from Contentful Explains Adaptable Content

For the people and companies producing today’s ever-evolving content, the challenge has increasingly become more complicated than delivering it in a single form. Today’s content needs to be dynamic and adaptable to meet consumers where they are, through whatever device they’re currently plugged into. “Successful companies now really try to stay directly in contact with the customers through ever-evolving content and experiences,” explains Johannes Würbach, senior back-end engineer at Contentful, which provides content infrastructure for developers and content creators.

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Braze Co-Founder Jon Hyman on How Tech Humanizes Communications Between Brands and Customers

Whether it’s via phones, cars, speakers, or even watches, brands have an ever-increasing number of places to reach consumers. The catch, however, is that consumers are getting savvier—and more demanding—about how brands are engaging with them. “Customers have high expectations… that brands are going to deliver relevant, personalized, and important messages to them that add a lot of value,” says Braze co-founder and chief technology officer Jon Hyman. For the most part, consumers don’t understand—nor care—whether they are getting a discount or new product notice from a brand’s email or app team. “All they care about is: is it delivering a great product experience, is it valuable to me, is it adding value, and is it relevant to me,” he says.

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