AWS Startups Blog

Tag: Web Summit 2018

Three Key Tactics for Marketing to Developers

If you ask a developer what they think of marketing, it’s unlikely you’ll get a very positive response. Why? For the most part, they’re tired of marketers telling them how awesome a product is. They have a healthy skepticism, in that they just don’t believe the messaging. But what if your target market is developers? How do you attract them to—and keep them using—your platform?

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What are two main things that all SaaS companies need to think about? Algolia CEO & Co-Founder Nicolas Dessaigne explains

What are two main things that all SaaS companies need to be sure to think about? While there is likely a laundry list of such items, a culture of creativity and security should be top of mind, at least according to Adam Fitzgerald, Head of Worldwide Developer Marketing at AWS, and Nicolas Dessaigne, Co-Founder and CEO of Algolia.

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