Startup Stories: Notes from Founders

Startups are often defined by their journeys... How they got started... Where they are now... and where they’re going next...

Journals are visual records: places to capture ideas, make notes, or create memories... an analog view into the human story of a digital enterprise.

The result of combining the two is an eclectic, engaging and ultimately very personal way to tell a Startup Story, and the people behind them.



Read the Founders Stories eBook


Issue 3: The Innovators

It’s been said that the best way to launch a business is to set out to solve a problem. In this issue you’ll meet people who’ve done just that - the dreamers, the thinkers, the innovators, the tinkerers, the ‘what if I try it this way’ers.

Whether they’re making food shopping more collaborative or corporate presentations less boring, these startups from Metail, Tinyclues, Powtoon, Satispay and Bring! all have innovation at their core.




Issue 1: Pioneers


These tech vanguards not only paved the way for those who’ve since followed, they’ve also shown us what can be achieved if you have the vision, talent and tenacity to take an idea from concept to reality.

From humble beginnings, these leaders from TransferWise, Elaia Partners, Freigeist Capital, Pipedrive and Collibra have helped build pioneering global brands and taken their organizations to new heights.

Issue 2: Disruptors


These startup founders from Seedlegals, JUNIQE, Pixellot, Lunar Way and YEAY certainly aren't afraid to tackle the status quo.

From shaking up the art world to reinventing the way startups access funding, they're utilizing and creating new technology to disrupt the world as we know it.

Issue 4: Challengers


It can be pretty daunting to pit your self against the big names, but these startup founders from Codemotion, Ryte, Bynder, Mapillary and Detectify haven’t let that stop them.

Whether they’re addressing stereotypes or acquiring their biggest competitor, these founders aren’t afraid to challenge the startups that came before them.

Available: Oct 2018

Issue 5: Changemakers


These startup founders from Babylon Health, Immersive Labs, Firefly, Sendy and Aerobotics are bringing about social change and aren’t afraid to aim big.

Their ambitions include making healthcare affordable for every person on earth and helping to end global hunger. And if their drive, determination and sheer tenacity are anything to go by, they're on track to succeed.

Available: Nov 2018

Issue 3: The Innovators

Featured Startups


Issue 3: Meet the Innovators


Tom Adeyoola is helping to change the way consumers shop online. With Metail’s VR technology, shoppers can see whether clothes suit them before they buy. Metail has expanded rapidly and grown from a bootstrapped startup to a business with customers across Europe, Asia and America.


Mathematician David Bessis founded marketing intelligence agency Tinyclues in 2010. While it took three years to build a saleable product, it's now one of the leading marketing intelligence firms in Europe.


Powtoon enables users to create animated short videos using templates and drag and drop elements. More than 50 million ‘Powtoons’ have been created since the startup launched in 2012 and there are now over 20 million users worldwide.


Co-founded by Alberto Dalmasso and Dario Brignone in 2013, Satispay expects to reach over a million users by 2019. Alberto believes AWS gives Satispay an edge over its competitors, allowing the smart payment platform to grow quickly.


Foodies Marco Cerqui and Sandro Strebel started creating an app in their spare time to make it easier to coordinate dinner parties. The first version of Bring! was released for iPhones in 2013 and the duo were able to quit their jobs two years later.


Meet The Pioneers

  • Taavet Hinrikus - TransferWise
  • David Bessis - TINYCLUES
  • Timo Rein - Pipedrive
  • Alex Roch - Freigeist Capital
  • Felix Vande Mael - Collibra

Meet The Disruptors

  • Anthony Rose - Seedlegals
  • Lea Lange - JUNIQE
  • Gal Oz - Pixellot
  • Ken Villum Klausen - Lunar Way
  • Melanie Mohr - YEAY


Meet The Challengers

  • Andy Bruckschloegl - Ryte
  • Jan Erik Solem - Mapillary
  • Rickard Carlsson - Detectify
  • Mara Marzocchi & Chiara Russo - Codemotion
  • Chris Hall - Bynder

Meet The Changemakers

  • Ali Parsa - Babylon Health
  • James Hadley - Immersive Labs
  • Simon Hay - Firefly
  • Malaika Judd - Sendy
  • Benji Meltzer - Aerobotics