Startup Stories: Notes from Founders

Startups are often defined by their journeys... How they got started... Where they are now... and where they’re going next...

Journals are visual records: places to capture ideas, make notes, or create memories... an analog view into the human story of a digital enterprise.

The result of combining the two is an eclectic, engaging and ultimately very personal way to tell a Startup Story, and the people behind them.



Read the Founders Stories eBook


Issue 5: The Changemakers

These startup founders from Babylon Health, Immersive LabsFirefly, Sendy and Aerobotics are bringing about social change and aren’t afraid to aim big.

Their ambitions include making healthcare affordable for every person on earth and helping to end global hunger. And if their drive, determination and sheer tenacity are anything to go by, they're on track to succeed.




Issue 1: Pioneers


These tech vanguards not only paved the way for those who’ve since followed, they’ve also shown us what can be achieved if you have the vision, talent and tenacity to take an idea from concept to reality.

From humble beginnings, these leaders from TransferWise, Elaia Partners, Freigeist Capital, Pipedrive and Collibra have helped build pioneering global brands and taken their organizations to new heights.

Issue 2: Disruptors


These startup founders from Seedlegals, JUNIQE, Pixellot, Lunar Way and YEAY certainly aren't afraid to tackle the status quo.

From shaking up the art world to reinventing the way startups access funding, they're utilizing and creating new technology to disrupt the world as we know it.

Issue 3: Innovators


It’s been said that the best way to launch a business is to set out to solve a problem. In this issue you’ll meet people who’ve done just that - the dreamers, the thinkers, the innovators, the tinkerers, the ‘what if I try it this way’ers.

Whether they’re making food shopping more collaborative or corporate presentations less boring, these startups from Metail, Tinyclues, Powtoon, Satispay and Bring! all have innovation at their core.

Issue 4: Challengers


It can be pretty daunting to pit your self against the big names, but these startup founders from CodemotionRyteBynderMapillary and   Detectify haven’t let that stop them.

Whether they’re addressing stereotypes or acquiring their biggest competitor, these founders aren’t afraid to challenge the startups that came before them.

Issue 5: The Changemakers

Featured Startups


Issue 5: Meet the Changemakers


Malaika Judd isn’t afraid to take risks. She left a promising career at a venture capital firm to help build Sendy back in 2015. At the time,
the startup was still taking its baby steps, but it had very big ambitions. Sendy wants to revolutionize parcel delivery in Kenya by connecting drivers and small businesses.


James Hadley has built a platform where anyone with a sprinkle of determination, some natural problem-solving prowess and a little tenacity can learn cyber-security skills. The former GCHQ Cyber School trainer founded Bristol-based Immersive Labs in January 2017 to solve the chronic skills shortage faced by the industry, and help businesses welcome a more diverse group of cyber professionals into the fold.


Frustrated by having to go into school during the holidays to hand in work, GCSE student Simon Hay and his friend Joe Mathewson created one of the UK’s first school intranets. This was back in 2009. The friends kept working on their ideas and built a tech company in their spare time. They named it ‘Firefly’, after Joe’s bike.


As founder and chief executive of Babylon Health, Ali Parsa is harnessing technology to transform healthcare across the world’s richest and poorest nations. Ali is no stranger to upheaval, having arrived in the UK as a 16-year-old refugee, fleeing the Iranian revolution. Babylon Health launched in 2014 and is Ali’s third startup.


Benji Meltzer met his future Aerobotics co-founder James Paterson at university. Benji had a passion for data and dreamt of using it to change the world. James came from a farming family and had a wealth of first-hand knowledge about the problems faced by the agriculture industry. In 2014, the pair combined their skills, drive and ambition to launch Aerobotics.


Meet The Pioneers

  • Taavet Hinrikus - TransferWise
  • David Bessis - TINYCLUES
  • Timo Rein - Pipedrive
  • Alex Roch - Freigeist Capital
  • Felix Vande Mael - Collibra

Meet The Disruptors

  • Anthony Rose - Seedlegals
  • Lea Lange - JUNIQE
  • Gal Oz - Pixellot
  • Ken Villum Klausen - Lunar Way
  • Melanie Mohr - YEAY


Meet The Innovators

  • Tom Adeyoola - Metail
  • David Bessis - Tinyclues
  • Ilya Spitalnik - Powtoon
  • Alberto Dalmasso - Satispay
  • Marco Cerqui - Bring!


Meet The Challengers

  • Andy Bruckschloegl - Ryte
  • Jan Erik Solem - Mapillary
  • Rickard Carlsson - Detectify
  • Mara Marzocchi & Chiara Russo - Codemotion
  • Chris Hall - Bynder