成功案例 /酒店行业

2024 年
iFood 徽标

iFood:使用 AWS 的人工智能(AI)之旅

作为巴西最大的配送市场之一并承销来自超过 33 万家合作伙伴机构的产品,iFood 在被认为对其业务至关重要的两个方面使用了生成式人工智能(AI)。第一个方面是将客户体验个性化,这些客户每月处理 8000 多万份订单。另一个方面旨在优化他们的内部开发人员的工作。iFood 的数据和人工智能总监 Thiago Cardoso 解释说,考虑到公司的运营规模,人工智能(AI)是唯一一种能够高效地为每个用户提供个性化体验的方式。

在这段视频中,Cardoso 谈到了在 2022 年为巴西贡献了 0.5% 国内生产总值(GDP)的该公司如何使用 Amazon BedrockAmazon SageMaker 等服务,在从下单到交付的整个过程以及欺诈预防流程中实现标准化并推动实施,同时优化客户体验。在该总监看来,总体而言,当用户进入应用程序并通过 iFood 进行采购时,他们将会遇到 100 多个人工智能模型。详细了解这一案例以及 iFood 对于 AWS 生成式人工智能(AI)的未来计划。

kr_quotemark

“只有借助人工智能,我才能为每个用户创造从推荐到欺诈预防的个性化体验。”

Thiago Cardoso
iFood 的数据和人工智能总监

AWS 服务

Amazon Bedrock

Amazon Bedrock 是一项完全托管式服务,可通过单个 API 提供来自 AI21 Labs、Anthropic、Cohere、Meta、Stability AI 和 Amazon 等领先人工智能公司的几种高性能基础模型(FM)选项,以及构建具有安全性、隐私性和负责任的人工智能的生成式人工智能应用程序时所需的多种功能。

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Amazon SageMaker

Amazon SageMaker 是一项完全托管式服务,它汇集了大量工具,可为任何使用案例提供高性能、低成本的机器学习(ML)。

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Amazon S3

Amazon Simple Storage Service(Amazon S3)是一种对象存储服务,其可扩展性、数据可用性、安全性和能效均行业领先。

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  • Francia

    0

    Accor su AWS

    Il gruppo alberghiero Accor si impegna a superare le aspettative dei propri clienti e a fornire a ciascuno esperienze stimolanti e personalizzate. Per raggiungere questo obiettivo, il gruppo alberghiero è supportato dalle tecnologie Amazon Web Services (AWS) e usa soluzioni cloud scalabili, insieme a dispositivi intelligenti di Internet delle cose che funzionano con l'Intelligenza Artificiale (IA). Accor ospita milioni di clienti che viaggiano in 5.200 hotel in 110 Paesi nel mondo ed è in grado di aprire, ogni giorno, un nuovo hotel.
    2024
  • Brazil

    iFood: an Artificial Intelligence (AI) journey with AWS

    One of the largest Brazilian delivery marketplaces, with deliveries from more than 330,000 partner establishments, iFood used generative artificial intelligence (AI) on two fronts considered crucial to its business. The first concerns the customer experience personalization, where those customers are responsible for more than 80 million orders per month. The other is aimed at optimizing the work of its internal developers. Thiago Cardoso, iFood data and AI director, explains that, given the company's scale of operation, artificial intelligence (AI) is the only efficient way to deliver personalized experiences for each user.
    2024
  • United States

    Deloitte and Marriott Reinvent the Hotel Experience with Generative AI on AWS

    This case study provides insights into how Deloitte and Marriott collaborated to showcase their use of AWS technologies, including generative AI, at the AWS Reinvent 2023 conference.
    2023
  • Europe, Middle East, & Africa

    Delivery Hero’s Global Success Relies on Local Data Compliance Using AWS

    An online food delivery firm spanning 70 countries across 4 continents, Delivery Hero needs to handle data in accordance with legislation in the regions where it operates. Using Amazon Web Services (AWS), says director of site reliability engineering Shery Brauner, gives Delivery Hero a range of tools and technologies to help it manage data securely and deliver the customer-centric service the company is famous for.
    2024
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