Amazon Personalize is like having your very own machine learning recommendation team, 24 hours a day. Based on over 20 years of recommendation experience, Amazon Personalize enables you to improve customer engagement by powering personalized product and content recommendations, and targeted marketing promotions. Using machine learning, Amazon Personalize creates higher-quality recommendations for your websites and applications. You can get started without any prior machine learning experience using simple APIs to easily build sophisticated personalization capabilities in just a few clicks. Amazon Personalize will process and examine your data, identify what is meaningful, allow you to pick a machine learning algorithm, and train and optimize a custom model based on your data. All of your data is encrypted to be private and secure, and is only used to create recommendations for your users.

Customer spotlight



The Subway restaurant chain offers guests in over 100 countries quality ingredients and flavor combinations with nearly 7 million made-to-order sandwiches created daily.

“At Subway, guest experience matters. Using Amazon Personalize, we can quickly deliver personalized recommendations for our endless varieties of ingredients and flavors to fit the unique lifestyles of our busy guests. Amazon Personalize lets our team use simple API calls to curate recommendations without requiring machine learning expertise. We are looking forward to continuing to work with Amazon Personalize to provide the best experience to our guests who want to eat fresh. We have already successfully tested using Personalize to provide recommendations to guests making orders from our app, and are excited to expand into personalized app notifications in the near future.”

Neville Hamilton, Interim Chief Information Officer – Subway



MECCA brings our customers the best in global beauty across our retail stores and online channels in Australia and New Zealand. We’ve created a unique shopping experience for our customers in our 100+ stores, with an extensive collection of products from over 100 beauty brands, and exceptional service and beauty expertise.

“At MECCA it’s about earning and keeping customer trust. We have challenged ourselves to translate our highly personalized in-store service to our online experience. A fast and effective PoC with Amazon Personalize, led by the MECCA technology and CRM teams, in collaboration with our partner Servian, demonstrated how much we could achieve without developing our own recommendation engine. Since integrating Personalize, we are seeing our customers respond positively to the new recommendations with a 65% increase in e-mail click-through rates and a corresponding increase in email revenue relating to the products recommended by Personalize. To personalize our customer experience further, we are now extending the use of Personalize to additional areas including our website.”

Sam Bain, eCommerce & CRM Director - MECCA

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