Inspiring girls to consider a career in tech


AWS GetIT is an initiative designed by Amazon Web Services (AWS) to encourage girls aged 12-13 to consider a career in tech – challenging long standing gender stereotypes.

Running between the fall and spring terms of the school year, AWS GetIT invites teams from different schools to an app-building competition to solve real issues faced by their school or community. Along the way, participants learn practical digital and IT skills, experience working as a team, and gain self-confidence by presenting ideas to wider audiences – all while being exposed to IT as a potential career.

Since AWS GetIT’s launch in 2018, the program has captured imaginations and grown rapidly: by the end of 2020, AWS estimates that over 23,000 students from 136 schools will have taken part. The sheer diversity of the competition submissions reflects the varied issues and pressures facing young people today: app concepts range from managing stress and mental health and helping teenagers come out about their sexuality, to encouraging consumption of recyclable products and planning ahead to complete schoolwork.


AWS GetIT For Schools


Inspire young females to become tomorrow’s tech leaders

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Just 25% of IT jobs are held by women today despite technology’s pervasiveness in our daily lives. Get your school involved in AWS GetIT to redress the balance and drive diversity and inclusion in IT. Inspire female students aged 12-13 to consider a career in tech and become a leader of tomorrow.

AWS GetIT runs throughout the school year. The journey begins with an overview of the program and opportunities for women in IT at a school assembly. Then, the students are invited to enter an inter-school app building competition in which attend an AWS GetIT Bootcamp, the students refine their concepts and prepare for subsequent prototyping and testing phases. From there, each school can enter up to two ideas into the competition. An AWS judging panel narrows the contenders down to 10 teams, with the finalists pitching their ideas in front of a wider audience at the AWS Summit – with an overall winner selected.

Throughout the process, students are encouraged to adopt Amazon principles, such as to learn and be curious, think big, invent, simplify and do more with less, earn trust and treat others respectfully, and dive deep – mastering everything from the tiniest detail to the big picture. Along the way, they’re inspired and supported by female ambassadors from AWS and the wider IT industry.  

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The AWS GetIT bootcamp provides students with an opportunity to map out their ideas using Amazon design principles.

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Students taught presenting skills to help them share the learnings of the day with fellow students once they go back to school. Students taught presenting skills to help them share the learnings of the day with fellow students once they go back to school.



Schools nationwide taking part in AWS GetIT 2019/20


12-13 year-olds reached through assemblies in 2019


AWS GetIT bootcamps delivered across London, Manchester and Cambridge


AWS GetIT For Partners


Shape the next generation of tech talent: Become an AWS GetIT ambassador or mentor

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AWS GetIT’s success relies on female ambassadors and mentors from different business sectors to work with students and ensure they gain a diverse view of what it means to be a woman in IT. Join AWS GetIT as a volunteer or get your organization involved as a partner to inspire next generation tech talent.

AWS GetIT ambassadors share a commitment to diversity, interest in helping young people, bias for action, and readiness to step out of their comfort zone. Every ambassador gets training on how to engage with youth audiences, delivers a school assembly, participates in the GetIT Bootcamp, assists teams with their competition submissions, and provides ongoing support to help students get the most out of their experience.

You can also participate as a mentor. AWS GetIT mentors are invited to one of three mentoring events – held over afternoon tea – designed to give female students an opportunity to learn more about IT as a career choice and benefit from your own observations and learnings.

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Alumni of the AWS GetIT programme are given the opportunity to be mentored by women in tech and ask them about how they started their career in technology. Alumni of the AWS GetIT programme are given the opportunity to be mentored by women in tech and ask them about how they started their career in technology.

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Partners can join the AWS GetIT programme as mentors or ambassadors. We want students to hear about the variety of roles within technology.


  • How much does the GetIT programme cost?

    The programme is funded by AWS, and we provide support and resources to schools participating in the competition. Schools will need to organise their own travel to events, although a small bursary fund is available to help those who face major financial barriers.

    Any school that which to apply for additional financial support will need to justify that they qualify for a contribution against our eligibility criteria.

  • How do I get involved with GetIT?

    You can get involved by contacting us. We will contact you directly with further details.

  • What does the boot camp consist of?

    We want young people to be inspired and continue to plan and design their apps for good. Bootcamps are largely held at Amazon offices, or those of our partners. Participating students are invited to learn more about making apps, the technology behind them and how to present and pitch their ideas to a large audience. It’s a jam-packed, fun filled day for students to experience the world of work and meet AWS GetIT ambassadors and employees!

    We allow 7 students and up to two teachers from each participating school to attend a bootcamp. Schools must register names, dietary and allergy information at least two weeks before the event.

    On the day lunch is provided, but transport costs to the bootcamp are not provided.
    We provide a room for students who might feel overwhelmed or just need some time out. We also provide a space for students to pray and can make reasonable adjustments throughout the bootcamp for students with support needs.

    After bootcamp we will send schools a registration form so teams can register their initial ideas and receive tailored emails and support until the final submission.

  • Can you give me an overview of the programme?

    The AWS GetIT Programme starts with an in-school assembly to launch the programme and inspire the students. The talk will focus on the wealth of opportunities that exist working in IT, inspire students to gain confidence and skills needed for the workplace, and look beyond gender stereotypes and consider a career in technology.

    Following the presentation, students will be challenged to enter an inter-school app-building competition focused on solving issues local to their school and community.

    Participating teams of students will then be invited to attend a day event called a GetIT Bootcamp where they find out more behind the making of an app. After this, we ask for each team to register their initial idea and names of members so we can send them tailored support along the way. Students will be inspired and supported along the way by female ambassadors, who visit schools for a second time to give feedback on projects. Once teams are ready, they submit their idea for an ‘app for good’ via an online webform.

    Selected finalist and runner up teams will be invited to an AWS Summit and winner of the competition is announced on the day!