Online registration for this event is closed. Please stop by on October 9th to register directly on-site.

Launching a successful startup takes more than building on the most flexible, reliable and scalable infrastructure available today. AWS is comprised of many former entrepreneurs and engineers that helped build some of the most recognizable startups in the world.

At AWS Startup Day, you will learn from startup experts about best practices that go beyond designing your infrastructure. Get a glimpse into challenges you'll face as you start to scale both on the business and engineering side. It's also an opportunity to meet other startup leaders in your neighborhood to share ideas, help each other grow and inspire each other about what projects to tackle next.

Designed for startup founders and developers, the AWS Startup Day Berlin is a full-day event focused on delivering technology and business advice to accelerate startup innovation and growth. So whether you're a new startup looking to launch, an early stage startup seeking technology advice or an existing startup looking for ways to scale and grow your business, we'll provide the knowledge and learning opportunities to inspire you to take action.


Online registration for this event is closed. Please stop by on October 9th to register directly on-site.

09:00 - 10:00 Registration & Coffee
10:00 - 11:00 Keynote - Taking Your Startup From Zero to Hero  
11:15 - 12:00 Breakout Sessions - Technology Track
Breakout Sessions - Business Track Breakout Sessions - Cloud Best Practices Track
12:00 - 13:00 Lunch  
13:00 - 15:45 Breakout Sessions - Technology Track Breakout Sessions - Business Track Breakout Sessions - Cloud Best Practices Track
16:00 - 17:00 Closing Keynote - How we think about Innovation @ Amazon
17:00 - 18:00 

Networking & Drinks


* Please note, the agenda is subject to change.


Speakers: Mackenzie Kosut, Global Startup Evangelist, AWS, with Delivery Hero & KIWI.KI

Over the past 11 years, more startups have built on AWS than any other provider. And as cloud evolves, it also changes the way startups are being built. Today it may only take one person and a few thousand dollars to get an idea off the ground, but you still need the right tools to quickly launch your next big venture.

Join us in Berlin for the keynote to hear AWS Global Startup Evangelist Mackenzie Kosut talk about how to take your idea to market with some of the best business and technical guidance available to entrepreneurs. Mackenzie will be joined by the disruptors and innovators from within the German startup ecosystem, who'll share their stories around how they've adopted AWS technologies to enable scalability, growth and business success.

Each Breakout Session will run for 45 minutes, with the content structured around 3 specific learning paths. Each learning path will feature content targeted towards a technically-minded audience, or for entrepreneurs interested in building their business knowledge.

Technology and product talks will be presented by AWS experts in collaboration with customers from the region (introductory to intermediate technical level), while our business focused presentations will be delivered by experts from within the eco-system alongside members of the AWS Startup team.

Get your questions answered at the Ask an Expert Area.

  • Technology Track

    11:15 - 12:00  

    If, When and How to Adopt Microservices
    Christoph Kassen, Senior Solutions Architect, AWS

    Microservices are not for everyone! If you're a small shop, a monolith provides a great amount of value and reduces the complexities involved. However as your company grows, this monolith becomes more difficult to maintain. We’ll look at how microservices allow you to easily deploy and debug atomic pieces of infrastructure which allows for increased velocity in reliable, tested, and consistent deploys. We’ll look into key metrics you can use to identify the right time to begin the transition from monolith to microservices.

    13:00 - 13:45

    Securing Your Customers' Data From Day One
    Rob De Feo, Startup Solutions Architect, AWS

    All companies should build with security and protection of customer data as the number one priority. This talk will cover a wide range of best practices from MFA, root accounts, encrypting laptops, inventory management, MDM, and incident response. You'll learn key principles of how to build a secure organization to protect your data. Don't wait until your first security incident before putting these best practices in place.

    14:00 - 14:45

    Enhancing Your Startup with Amazon ML
    Christian Petters, Senior Solutions Architect, AWS

    Learn how to easily add Amazon Machine Learning (ML) services to your own applications. Find out how to access image and video analysis, text to speech, speech to text, translation, natural language processing: all of which are just an API call away. You'll learn about Amazon SageMaker, Amazon Translate, Amazon Polly, Amazon Transcribe, Amazon Comprehend, Amazon Rekognition, we'll show you how to quickly get started with these services, with zero ML expertise required.

    15:00 - 15:45

    Keeping Your Infrastructure Costs Low
    Christian Schmitter, Senior Solutions Architect, AWS

    The less you spend on infrastructure, the more you can invest in other areas of your business. We'll look at how Trusted Advisor, Spot Instances, CloudFront, Reserved Instances, Aurora, Lambda, and API Gateway can help you lower your bill. Gain a deeper understanding of how to set individual team budgets and alerts on forecasted spend. Learn how to quickly identify under-utilized resources and what steps to take to remedy those money wasters. You'll build the essential cost savings toolkit that is applicable across all industries and win the admiration of your finance team.

  • Business Track

    11:15 - 12:00  

    Introduction to Fundraising 101 - Roundtable
    Itxaso Barraque Arriuso, VC Business Development Manager, AWS

    Should I be raising VC money? Is joining an accelerator/incubator right for my startup. Hosted by the AWS Startup team, we'll offer advice to startups wanting to understand the fundamentals around raising funds. In the second half of the session we'll introduce a prominent VC who'll talk about what attributes they look for when making investment decisions, who'll provide some pointers on how you can fine tune your story and perfect your pitch.

    13:00 - 13:45

    CANCELLED - Voice Everywhere
    Nadine Rothkamp, Marketing Manager Alexa Skills, Amazon

    Unfortunately this session needs to be cancelled.

    Alexa is the voice service that powers Amazon Echo, Echo Dot, Amazon Tap and Amazon Fire TV and it provides a set of built-in abilities that enable customers to interact with devices in a more intuitive way using voice. With the Alexa Skills Kit (ASK), businesses and developers can easily build your own skills for Alexa that run across any device and are hosted in the cloud (like AWS Lambda). In this session, you will learn how startups and developers are leveraging Alexa to reinvent experiences from finding a recipe for dinner to connecting the smart home to building voice capabilities into connected cars.

    14:00 - 14:45

    Go-To-Market for Startups with AWS
    Antoine Brochet, Startup Business Development Manager, AWS & Nick Golovin, CEO, DataVirtuality

    AWS is known for helping startups scale and grow. Join us to learn more about how you can benefit from these programs specifically designed for startups including; AWS Activate, AWS Marketplace for SaaS Startups, Amazon Launchpad and the Alexa Fund to name a few. We’ll outline the ways these go-to-market programs can provide startups with the resources to help accelerate your business, reduce time-to-market and achieve competitive differentiation.

    15:00 - 15:45

    Scaling at Amazon Speed - Best Practices for Recruiting & Hiring
    Valerie Coscas, Principal Strategy Manager, AWS

    Scaling your teams and building processes for hiring and onboarding new employees is a critical step of the startups growth. In this session you will get insights on the peculiar processes used by Amazon to recruit the best talents.

  • Cloud Best Practices Track

    11:15 - 12:00  

    Event Sourcing and Microservices - A Song of Ice and Fire?
    Sebastian Böttner, Elinvar

    The combination of event sourcing and microservices is – due to their elementary differences – very unusual. Nonetheless, or maybe precisely because of this contradiction, combining these two methodologies can result in an extremely powerful technological approach.

    Learn about the benefits and challenges of this approach, where and how is it best implemented - leveraging Amazon RDS, Amazon EC2, Amazon EBS - and its performance in a regulated environment.

    13:00 - 13:45

    Scaling Flixbus
    Steffen Hanikel, Flixbus

    Flixbus is a fast growing mobility startup that transported over 100 million passengers since 2013 and has destinations in over 26 countries all over Europe and in the US.
    In this talk Steffen Hanikel will give insights how Flixbus used AWS to break their infrastructure free from a colocated data center in order to keep up with ever growing demands. He will go into detail on how they setup and manage they their AWS accounts, Kubernetes clusters and additional services.

    14:00 - 14:45

    Boost your API development with GraphQL & Prisma
    Nikolas Burk, Prisma

    Prisma is the data layer for modern applications. It replaces traditional ORMs in your application architecture and simplifies various database workflows, such as data modelling, migrations and real-time data streaming.

    In this talk, we will start from scratch and explore how Prisma works. Going from just a simple data model, we'll add relations and learn about various features of the Prisma API, such as filtering, ordering, pagination and real-time capabilities. As a final step, we'll see how Prisma can be used to simplify the implementation of GraphQL resolvers and end up with a fully-fledged GraphQL server.

    15:00 - 15:45

    Bringing a complex stack to the cloud, our journey and lessons learned
    Joan Ardiaca Jové & Sebastian Schreck, Mister Spex

    Mister Spex moved away from AWS to an on-premises infrastructure in 2015. This year we switched back to AWS. We will cover the story of these changes and why we did so. Come and hear our experiences and struggles to make your own migration smoother.

  • Ask an Expert

    09:00 - 18:00  

    Ask an AWS Expert

    Location: Expo Area

    Do you have technical questions about your startup's project? The Ask an AWS Expert bar is a place where you can have a 1:1 session with a member of the AWS Solutions Architect Team. No matter how basic or complex the query, AWS tech experts will be on hand to help with both AWS foundational questions, as well as highly technical ones tied to your specific use case.

    Discussing your use cases and architectural requirements with a Solutions Architect can ensure you're leveraging AWS services efficiently and are deploying scalable, resilient, cost-effective solutions in the cloud. The Ask an Architect bar will be open through-out the day, with meetings happening on a first come, first served basis in 15 minute increments. Please note that during breaks in the agenda, there might be a slight wait time.

16:00 - 17:00

Speaker: Asaf Anolik, Head of Innovation, AWS

Location: Jupiter

In this session, we’ll review some of the mechanisms and best practices that help us innovate at Amazon, and go through some of the suggestions on how it applies to startups and particularly AWS customers. The goal is to drive simplicity through a continuous, explicit customer focus. Get insights on how we structure our teams for autonomy and speed, and how we’re 'working backwards' from our customers when deciding where to focus engineering efforts.


Online registration for this event is closed. Please stop by on October 9th to register directly on-site.

Tuesday, October 9, 2018
09:00 - 18:00


Alt-Stralau 1-2, 10245 Berlin

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