Starting at 10:00 am, attending the event is free of charge


- Jeff Bezos

Join us for a unique Transformation Day - formerly known as Enterprise Summit - to discover first-hand the transformative opportunities of the cloud for your whole organisation.

For the first time, we’re bringing senior executives, business leaders and tech heads together to explore the advantages of the cloud and answer your security, legal and procurement questions.

See the many ways cloud technologies can benefit your organisation, share your experiences with like-minded peers, and hear how companies like Capital One, Allianz and Haufe Lexware have harnessed the power of the cloud to become more innovative, efficient and agile.  

Maximise your organisation’s cloud potential.

Here’s just a flavour of what you’ll get from attending Transformation Day:

Discover how the cloud can help you innovate, save money, bolster security and improve agility. See how your organisation can respond faster to changing conditions and grow with seamless scalability.

For many, the cloud represents a step into the unknown - raising questions around cost, compliance and security. This is a great opportunity to get clear, pragmatic answers and put your mind at rest.


Innovators, pioneers, growth hackers: meet the people who are achieving great things with the cloud. And yes, they’ll be more than happy to answer your questions – that’s why we invited them!

Share your experiences and best practices with your peers, meet intriguing new thinkers, and gain valuable new contacts. We’re all exploring the world of cloud together, so let’s share, talk and learn.

Be inspired by others’ experiences – hear what organisations like NewsCorp, Netflix and Intuit have achieved with the cloud, and get the knowledge you need to maximise your cloud potential.

Attend the keynote and meet with Paul Misener, VP Innovation at Amazon to learn about how Amazon, as an organisation, is keeping innovation on top of everyday’s agenda. Don’t miss Peter Hinssen’s presentation, about an exponentially changing world and its consequences for organisations of today. He will describe pioneers who managed to move beyond “Tomorrow-thinking” when it comes to innovation and change the course of entire industries. Above all, he will talk about the business models, the organisational structures, the talent, the mindset, the technologies and the cultures needed to maximize your chances for success.

In addition to the main keynotes, you’ll be able to choose from a wide range of talks, presentations and workshops - with streams tailored to individual roles and functions.

09.00 - 10.00 am Registration, Coffee, Networking
10.00 - 12.00 am Opening Keynote with AWS Customers, Paul Misener & Peter Hinssen
12.00 - 01.00 pm Lunch, Networking
01.00 - 05.00 pm Breakout Sessions
05.00 - 06.00 pm Closing Keynote with Tom Siebel
06.00 - 08.00 pm Networking Reception

01:00 - 01:40 pm

Digital Transformation for Manufacturing and Automotive Companies

     by Sanat Joshi, AWS

01:45 - 02:25 pm

An Open Platform for Location Intelligence

    by Peter Kürpick, HERE Technologies

02:30 - 03:10 pm

Von Handarbeit bis vollautomatisch: Industrie 4.0 auf AWS

    by Christopher Ziegler, Actyx & Jonas Kulessa, Boston Consulting Group Digital Ventures

03:15 - 03:55 pm

Trufa Autonomous Performance Management

    by Ralph Treitz, Trufa

04:00 - 04:40 pm

So bringt man produktionskritische Shopfloor-Anwendungen in die Cloud 

    by Mario Lohner, Dräxlmaier 

01:00 - 01:40 pm

Digitale Transformation – von der Strategie bis zur Neuerfindung des Unternehmens

    by Markus Reithwiesner, Haufe Gruppe

01:45 - 02:25 pm

The Retail Journey to the Cloud

    by Toby Knight, AWS

02:30 - 03:10 pm

Zwei Releases pro Stunde: Continuous Deployment bei der Bahn

    by Dr. Stephan Pflume, Deutsche Bahn AG

03:15 - 03:55 pm

Data Lakes in der Praxis: Grundlagen, Möglichkeiten, Erfahrungen

    by Marc Althoff, P3 Group & Steffen Hausmann, AWS

04:00 - 04:40 pm

Von Null auf Cloud - Chancen, Herausforderungen und Risiken bei der Transformation eines klassischen Softwareanbieters

    by Kevin Rahe & Lars Onasch, e-Spirit

01:00 - 01:40 pm

The Future of Enterprise IT for Financial Services

    by Jonathan Allen, AWS

01:45 - 02:25 pm

Capital One: Managing Public Cloud Security using Cloud Custodian

    by Kapil Thangavelu, Capital One

02:30 - 03:10 pm

Mitigating Cyber Risks on AWS 

    by Bertram Dorn, AWS

03:15 - 03:55 pm

Data Protection in the AWS Cloud: Implementing GDPR and Overview of C5

    by Gerald Boyne, AWS & Christian Hesse, AWS

04:00 - 04:40 pm

Hochreguliertes Geschäft in der Cloud: Ein Erfahrungsbericht der Allianz Deutschland

    by Ludwig Paulsen, Allianz 

01:00 - 01:40 pm

Delivering Media & Entertainment using the AWS Cloud 

    by Lee Atkinson, AWS

01:45 - 02:25 pm

Journey to Cloud – Accenture Reisebericht aus AWS Migrationsprojekten

    by Florian Schulz, Accenture

02:30 - 03:10 pm

Aufbau einer Keyword-Analyse SaaS-Plattform mit AWS und Machine Learning

    by Lajos Lange, WeltN24 GmbH

03:15 - 03:55 pm

Scaling Hollywood-compliant Premium Video Streaming in the Cloud

    by Bernhard Widtmann, maxdome GmbH

04:00 - 04:40 pm

Right Content, Right Audience: Using Machine Learning at Ringier for Content Optimization at Scale

    by Zhao Wang, Ringier AG

Journey to Cloud – Accenture Reisebericht aus AWS Migrationsprojekten
Journey to Cloud – Accenture Reisebericht aus AWS Migrationsprojekten

01:00 - 01:20 pm

Evolution der Energiebranche - wie Cloud Services traditionelle Geschäftsmodelle beeinflussen

    by Gregor Püttmann, tecracer & Dr. Kevin Brechtel, Siemens Power and Gas

01:25 - 01:45 pm

How C5 Instance families are unlocking discovery for high performance computing workloads

    by Markus Leberecht, intel

01:55 - 02:15 pm

AI ist die neue Elektrizität und die Cloud ist Ihr Kraftwerk.

    by Benjamin Hermann & Joachim Rosskopf, Zoi

02:20 - 02:40 pm

The Power of Containerisation – Betrieb eines Kubernetes Clusters auf AWS

    by Mickael Zewde, Claranet 

02:50 - 03:10 pm

Effektive FinOps Konzepte für AWS: Wie Sie Ihre Kosten systematisch senken

    by Angelos Efthimiou, Cloudreach

03:15 - 03:35 pm

Cloud Governance als Agilitätsmotor

    by Thomas Baus, Nordcloud

03:45 - 04:05 pm

DB Enterprise Cloud – Stand der Dinge einer konzernweitern Cloud Migration

    by Rene Schneider, DB Systel

04:10 - 04:30 pm

Trends in Advanced Monitoring for AWS Cloud Environments

    by Franz Karlsberger, Dynatrace

Click below to view the entire agenda »



We're delighted to confirm the following keynote speakers:

Peter Hinssen

A serial entrepreneur, advisor, keynote speaker and author, Peter is one of the most sought-after thought leaders on radical innovation, leadership, and the impact of all things digital on society and business. He lectures at various business schools like the London Business School, the MIT Sloan School of Management and the Paul Merage School of Business at UC Irvine. Peter founded nexxworks to help organisations become fluid, innovate and thrive in The Day After Tomorrow.

Paul Misener

Paul Misener is’s Vice President for Global Innovation Policy and Communications. An Amazon veteran of over 17 years, Paul served as the company’s Vice President for Global Public Policy from February 2000 to May 2016.

Both an engineer and attorney (BS, Electrical Engineering and Computer Science, Princeton University, 1985; JD, George Mason University, 1993 and Distinguished Achievement Award, 2001), Paul advocates Amazon’s culture of customer-focused innovation; serves as Amazon’s most senior policy spokesperson worldwide; and guides development of Amazon global public policy positions. He has testified before the US Congress over 30 times and frequently before other policymaking bodies around the world.

Tom Siebel

Tom Siebel is the chairman and CEO of C3 IoT. As founder of Siebel Systems, one of the fastest-growing software companies, Siebel built the foundation of the CRM market. Siebel Systems became a leader in application software with revenue exceeding $2B before merging with Oracle in 2006.

Siebel is the Chairman of the Siebel Energy Institute, and serves on the College of Engineering boards at the University of Illinois at Urbana-Champaign and UC Berkeley. He is a director of the Hoover Institution at Stanford University and is a member of the American Academy of Arts and Sciences.