
- Jeff Bezos
Join us for a unique Transformation Day - formerly known as Enterprise Summit - to discover first-hand the transformative opportunities of the cloud for your whole organisation.
For the first time, we’re bringing senior executives, business leaders and tech heads together to explore the advantages of the cloud and answer your security, legal and procurement questions.
See the many ways cloud technologies can benefit your organisation, share your experiences with like-minded peers, and hear how companies like Capital One, Allianz and Haufe Lexware have harnessed the power of the cloud to become more innovative, efficient and agile.
Here’s just a flavour of what you’ll get from attending Transformation Day:
Discover how the cloud can help you innovate, save money, bolster security and improve agility. See how your organisation can respond faster to changing conditions and grow with seamless scalability.
For many, the cloud represents a step into the unknown - raising questions around cost, compliance and security. This is a great opportunity to get clear, pragmatic answers and put your mind at rest.

Innovators, pioneers, growth hackers: meet the people who are achieving great things with the cloud. And yes, they’ll be more than happy to answer your questions – that’s why we invited them!
Share your experiences and best practices with your peers, meet intriguing new thinkers, and gain valuable new contacts. We’re all exploring the world of cloud together, so let’s share, talk and learn.
Be inspired by others’ experiences – hear what organisations like NewsCorp, Netflix and Intuit have achieved with the cloud, and get the knowledge you need to maximise your cloud potential.
Attend the keynote and meet with Paul Misener, VP Innovation at Amazon to learn about how Amazon, as an organisation, is keeping innovation on top of everyday’s agenda. Don’t miss Peter Hinssen’s presentation, about an exponentially changing world and its consequences for organisations of today. He will describe pioneers who managed to move beyond “Tomorrow-thinking” when it comes to innovation and change the course of entire industries. Above all, he will talk about the business models, the organisational structures, the talent, the mindset, the technologies and the cultures needed to maximize your chances for success.
In addition to the main keynotes, you’ll be able to choose from a wide range of talks, presentations and workshops - with streams tailored to individual roles and functions.

09.00 - 10.00 am | Registration, Coffee, Networking |
10.00 - 12.00 am | Opening Keynote with AWS Customers, Paul Misener & Peter Hinssen |
12.00 - 01.00 pm | Lunch, Networking |
01.00 - 05.00 pm | Breakout Sessions |
05.00 - 06.00 pm | Closing Keynote with Tom Siebel |
06.00 - 08.00 pm | Networking Reception |
We're delighted to confirm the following keynote speakers:

A serial entrepreneur, advisor, keynote speaker and author, Peter is one of the most sought-after thought leaders on radical innovation, leadership, and the impact of all things digital on society and business. He lectures at various business schools like the London Business School, the MIT Sloan School of Management and the Paul Merage School of Business at UC Irvine. Peter founded nexxworks to help organisations become fluid, innovate and thrive in The Day After Tomorrow.

Paul Misener is Amazon.com’s Vice President for Global Innovation Policy and Communications. An Amazon veteran of over 17 years, Paul served as the company’s Vice President for Global Public Policy from February 2000 to May 2016.
Both an engineer and attorney (BS, Electrical Engineering and Computer Science, Princeton University, 1985; JD, George Mason University, 1993 and Distinguished Achievement Award, 2001), Paul advocates Amazon’s culture of customer-focused innovation; serves as Amazon’s most senior policy spokesperson worldwide; and guides development of Amazon global public policy positions. He has testified before the US Congress over 30 times and frequently before other policymaking bodies around the world.

Tom Siebel is the chairman and CEO of C3 IoT. As founder of Siebel Systems, one of the fastest-growing software companies, Siebel built the foundation of the CRM market. Siebel Systems became a leader in application software with revenue exceeding $2B before merging with Oracle in 2006.
Siebel is the Chairman of the Siebel Energy Institute, and serves on the College of Engineering boards at the University of Illinois at Urbana-Champaign and UC Berkeley. He is a director of the Hoover Institution at Stanford University and is a member of the American Academy of Arts and Sciences.
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by Sanat Joshi, AWS
Learn how AWS enables automotive and manufacturing companies to leverage the power of the cloud for their strategic transformations: Smart Products and Services, and Manufacturing Operations initiatives.We discuss key AWS technologies relevant for the manufacturing industry including AWS IOT, Big Data and Analytics, and Machine Learning and Artificial Intelligence. We use concrete examples to demonstrate how AWS technologies add value to our global customers.
by Kapil Thangavelu, Director and Cloud Custodian Product Owner, Capital One
A deep dive into critical aspects of public cloud security using the opensource cloud custodian tool. The rise in adoption of public cloud infrastructure has brought significant productivity and efficiency gains to organizations, however as numerous incidents have highlighted it also comes with risks if an organizations infrastructure is improperly managed. Cloud custodian is an opensource rules engine that allows for organization wide management of security, compliance, and cost optimization. We’ll look at using custodian to address key topics in cloud security, including enforcement of access control, encryption, ddos protection across a variety of resources.
by Gerald Boyne & Christian Hesse, AWS
GDPR is effective on May 25, 2018 and will require big changes in how personal data is protected by organizations all over the world including by AWS and our customers. This session will give an overview about how AWS addresses data protection regulation and what are the efforts to comply with GDPR.
There are a variety of certification and international standards concerning information security. Why did AWS chose to go for an attestation based on the German BSI standard Cloud Computing Compliance Control Catalog (C5 )? What is the benefit for our customers and especially ISVs?
Due to the amount of power consumption and the computing power of our data centers in FRA, we are part of the German critical infrastructure of datacenter housing and hosting and are subject to the Information Security Act and the NIS Directive. A status description.
by Toby Knight, AWS
The cloud presents a huge opportunity for retailers to innovate and delight their customers. AWS customers in the retail sector are building new ways to interact with their customers, unify sales channels and provide a seamless customer experience. Retail businesses are increasingly looking to Artificial Intelligence and Machine Learning to make their businesses more responsive and efficient. In this talk, Toby will share some stories of retail businesses that have embraced the cloud. You will learn about the typical path to the cloud, the key use cases, solutions and technologies involved.
By Bertram Dorn, AWS
There are plenty of security options at AWS, whether inside individual services or through security specific services. This talk will connect the dots from risk assessment to how risk topics are communicated inside AWS, to specific options and services that can be used to defend applications and mitigate cyber related risks.
By Ludwig Paulsen, Allianz
Cloud Computing gibt es nun schon seit vielen Jahren und immer mehr Unternehmen verlagern Teile ihrer IT in die Cloud. Trotz dieses Trends und obwohl die Akzeptanz für Cloud Dienste immer weiter wächst, scheint es für Unternehmen aus der Versicherungs- und Finanzdienstleistungsbranche ein unglaublich schwieriges Vorhaben zu sein, besonders in Deutschland.
Wir bei der Allianz Deutschland haben einen Weg gefunden Cloud und Versicherungen zusammenzubringen – und das quasi mit Lichtgeschwindigkeit. In nur 6 Monaten haben wir die Allianz Deutschland Cloud, eine funktionsreiche und hoch sichere Plattform für die Anwendungsentwicklung und den Anwendungsbetrieb implementiert. Bei dieser Plattform setzen wir auf die Container Technologien Pivotal CloudFoundry und RedHat Openshift sowie natürlich die elastische Infrastruktur von AWS. Diese strategische Plattform erfüllt unsere hohen IT-Security-Anforderungen. Außerdem haben wir eine neue, größtenteils automatisierte und standardisierte CI/CD-Pipeline entwickelt, über die wir gerne sprechen möchten. Natürlich teilen wir außerdem gerne unsere Erfahrungen über Herausforderungen, Erfolgsfaktoren für (nicht nur!) Cloud-Adoption-Projekte im Versicherungsgewerbe sowie Informationen über unser neugegründetes CloudOps-Team, was ein Paradebeispiel für unseren kulturellen Wandel zu einer DevOps-Organisation darstellt.
By Lee Atkinson, Solutions Architect, AWS
From content generation, processing and archive through to delivery and analytics, Media & Entertainment customers utilize Amazon Web Services to inform and entertain their customers. Learn how our customers use our services to secure their content, scale to demand, and drive user engagement using our media, compute, storage, content delivery and analytics services.
by Bernhard Widtmann, Media Architect, maxdome GmbH
You think you know about video streaming in the Cloud? Think again, because setting up a video on demand architecture is one thing – getting it MPAA certified is another!
maxdome is the premium VoD service of ProSiebenSat.1 Media SE. It provides more than 1 Petabyte of Hollywood movies and series to over 1 Million subscribers in Germany and Austria.
How does maxdome handle challenges like huge prime-time peak traffic of 150 Gbit/s and 50k requests/s while ensuring low latency and high bandwidth for their viewers? How do they manage encryption, key management, security and compliance under the MPAA standard, certified by all 6 major Hollywood studios? How did they manage to achieve all this, and still reduce their operational costs by massive amounts?
Learn how maxdome managed their migration from on-premises to an architecture based on Amazon S3, Amazon Elastic Beanstalk, Amazon ElastiCache, Amazon Cloudfront, secured by Amazon CloudTrail, Amazon CloudWatch, Amazon Config Rules, AWS IAM policies, and implemented with the help of AWS Professional Services and AWS Enterprise Support, leveraging tools like the Cloud Adoption Framework, Trusted Advisor and the Well Architected Framework.
And the icing on the cake? In addition to streaming video on demand, this talk also highlights a data driven architecture based on Amazon Kinesis, Amazon Redshift and Amazon QuickSight for automatically adjusting storage classes and Auto Scaling groups based on viewer behavior in order to save additional costs in the 6 digit range!
By Peter Kürpick, Chief Platform Officer and Executive Vice President, HERE Technologies
The HERE Open Location Platform enables developers and organizations to create innovative and valuable new location-based products. Built on the cloud infrastructure and scale of AWS, the HERE OLP harnesses the unifying force of location to solve the problem of fragmented and disparate data sources in a collaborative environment, enabling organizations to monetize their most valuable asset: data.
The presentation highlights groundbreaking use cases and the unique components of the OLP, including access to HERE location services, which enable businesses to connect with innovative new location-centric products, and to the HERE Reality Index™, a comprehensive and highly accurate global repository of location data, a marketplace for location data that allows monetization of location-centric assets, and an environment for the development of location-centric products and services. Already today the OLP is aggregating massive amounts of car sensor data from multiple automakers and transforming the untapped data into services for the entire automotive industry that provide drivers a live depiction of the road environment.
By Peter Kürpick, Chief Platform Officer and Executive Vice President, HERE Technologies
The HERE Open Location Platform enables developers and organizations to create innovative and valuable new location-based products. Built on the cloud infrastructure and scale of AWS, the HERE OLP harnesses the unifying force of location to solve the problem of fragmented and disparate data sources in a collaborative environment, enabling organizations to monetize their most valuable asset: data.
The presentation highlights groundbreaking use cases and the unique components of the OLP, including access to HERE location services, which enable businesses to connect with innovative new location-centric products, and to the HERE Reality Index™, a comprehensive and highly accurate global repository of location data, a marketplace for location data that allows monetization of location-centric assets, and an environment for the development of location-centric products and services. Already today the OLP is aggregating massive amounts of car sensor data from multiple automakers and transforming the untapped data into services for the entire automotive industry that provide drivers a live depiction of the road environment.
by Florian Schulz, Accenture
Wenn jemand eine Reise tut, so kann er was erzählen. Dieses Motto trifft auch auf Cloud Journeys zu. Florian Schulz arbeitet als Infrastructure Principal für Accenture und schildert in dieser Session seine Erfahrungen aus aktuellen AWS Migrationsprojekten. In dem Vortrag wird dargestellt, wie einzelne Applikationen bis hin zu kompletten Rechenzentren nach AWS migriert werden können. Zudem wird auf Basis von Praxiserfahrungen beantwortet, was AWS für die Migration der Workloads bietet und wie die relevanten AWS Services eingesetzt werden. Abschließend gibt er wertvolle Tipps wie Sie Ihre eigene AWS-Migrationsreise beginnen können und worauf Sie achten sollten.
by Kevin Rahe & Lars Onasch, e-Spirit
Like many other verticals, the software industry is undergoing significant changes. New business models, like SaaS, gradually erode traditional revenues streams. New cloud-native players without “legacy” attempt to disrupt the industry. At the same time, cloud creates opportunities for new product lines and add-ons.
This talk shows how AWS leverages its ecosystem to help our customers to overcome challenges during their journey - covering technical, business & strategic support as well as Go-to-Market activities.
Learn how e-Spirit – a major player in the CMS market – formed a new team to develop a new cloud solution, and is now transforming the rest of the company to become agile and open for innovation.
by Pratim Das, Specialist Solutions Architect, AWS
Learn how to have an effective data strategy where more time is spent in data analytics and not just in procuring, cleaning, indexing and securing the data…. Using AWS managed services, we can take away a lot of the pain that comes along with managing big data workloads and let you focus on analytics. Also, by adopting the best practices from day one, you ensure you optimize for cost and stay reasonably future proof. And you have flexibility in choosing the right analytics tools and platforms based on your data types, speed and analytics requirements…
by Bernhard Widtmann, maxdome GmbH
You think you know about video streaming in the Cloud? Think again, because setting up a video on demand architecture is one thing – getting it MPAA certified is another!
maxdome is the premium VoD service of ProSiebenSat.1 Media SE. It provides more than 1 Petabyte of Hollywood movies and series to over 1 Million subscribers in Germany and Austria.
How does maxdome handle challenges like huge prime-time peak traffic of 150 Gbit/s and 50k requests/s while ensuring low latency and high bandwidth for their viewers? How do they manage encryption, key management, security and compliance under the MPAA standard, certified by all 6 major Hollywood studios? How did they manage to achieve all this, and still reduce their operational costs by massive amounts?
Learn how maxdome managed their migration from on-premises to an architecture based on Amazon S3, Amazon Elastic Beanstalk, Amazon ElastiCache, Amazon Cloudfront, secured by Amazon CloudTrail, Amazon CloudWatch, Amazon Config Rules, AWS IAM policies, and implemented with the help of AWS Professional Services and AWS Enterprise Support, leveraging tools like the Cloud Adoption Framework, Trusted Advisor and the Well Architected Framework.
And the icing on the cake? In addition to streaming video on demand, this talk also highlights a data driven architecture based on Amazon Kinesis, Amazon Redshift and Amazon QuickSight for automatically adjusting storage classes and Auto Scaling groups based on viewer behavior in order to save additional costs in the 6 digit range!
by Gregor Püttmann, tecracer & Dr. Kevin Brechtel, Siemens Power and Gas
Der Einsatz von Cloud Technologien bildet die Basis zur Transformation bestehender Prozesse beim Bau dem Betrieb von Kraftwerken. Anhand von unterschiedlichen Beispielen im Bereich Big Data und IoT zeigen wir auf, in welcher Geschwindigkeit Cloud-Lösungen entwickelt werden können, mit deren Hilfe neue Geschäftspotentiale erschlossen werden (Gemeinsamer Vortrag von Siemens Power and Gas und tecRacer).
by Markus Leberecht, Cloud Solution Architect, intel
Come and learn what is new with AWS C5 instance families and how they can deliver new levels of performance for HPC workloads. We will also cover best practices for integration of SPOT into workflows.
by Benjamin Hermann & Joachim Rosskopf, Zoi
Automate Everything: AI ändert alles. Wir skizzieren diesen Gedanken und zeigen auf, wie Cloud zur Basisinfrastruktur für Innovation avanciert. Aber wie sehen die Grundlagen von AI aus und wo steht AI heute? Wir zeigen, wie Unternehmen schon heute von AI profitieren können, wie sich AI in die Digitalisierung und BigData einfügen und wie Sie dazu konkret vergehen sollten.
by Mickael Zewde, Claranet
Container in Verbindung mit hochskalierbaren Cloud Services ermöglichen enorme Agilitäts- und Performancegewinne. Am Beispiel eines großen Retailers wird gezeigt, wie sich ein Kubernetes Cluster auf AWS realisieren lässt, das eine hohe Stabilität aufweist, deutliche Kostenvorteile erbringt und 30.000 Anfragen pro Sekunde bewältigt. Die Skalierung erfolgte ebenso wie das Monitoring und das Patch- und Schwachstellenmanagement nach kundenspezifischen Kriterien. Besonders wichtig für einen stabilen und effizienten Betrieb war darüber hinaus das Lifecycle Management des Kubernetes Clusters. Trotz umfangreicher Anforderungen ließ sich das Projekt ausgesprochen schnell realisieren. Der Kunde konnte von den Performance- und Stabilitätsvorteilen der neuen Plattform innerhalb kürzester Zeit profitieren.
by Angelos Efthimiou, Cloudreach
AWS und die Public Cloud sind längst keine Exoten mehr für den deutschen Mittelstand und DAX Unternehmen. Die Nutzung hat in den letzten Jahren stark zugenommen, so dass die damit verbunden Kosten längst nicht mehr über die Firmenkreditkarte abgerechnet werden können.
Eine der Kernerwartungen an die Migration in die Public Cloud ist dass die Gesamtbetriebskosten (Total Cost of Ownership) unmittelbar reduziert werden. In der Realität zeichnet sich jedoch oft ein anderes Bild ab und viele Unternehmen verzeichnen zu Beginn Kostenerhöhungen.
In dieser Präsentation werden wir besprechen, warum Kostentransparenz nicht nur ein Thema für die Finanz- oder Controllingabteilung ist und dass die Prozesse zwischen den IT-, Finanz-, Einkauf- und Entwicklungsabteilungen angepasst werden müssen. Es wird außerdem gezeigt, wie ein solides Modell zur Kostenoptimierung und Kontrolle etabliert werden kann.
by Franz Karlsberger, Dynatrace
Whether you are moving to the cloud or building a cloud-native application from scratch, monitoring will be an integral part of your strategy. Supporting modern monitoring, however, goes way beyond simple data collection and visualization.
We will discuss key scenarios and trends for advanced cloud monitoring:
- Real-time environmental discovery enables understanding application landscapes of thousands of servers and their dependencies in minutes.
- Automatic problem pattern detection ensures potential issues are proactively detected along the build pipeline before they can have user-facing impact in production.
- AI-based root cause analysis helps to find problems faster and run applications with minimal operational overhead.
- VoiceOps enables all stakeholders to use natural language conversations to interact with monitoring tools.
by Jonathan Allen, AWS
Financial Services Industry (FSI) Enterprise IT in the Cloud – How AWS Cloud is transforming FSI Enterprise IT. Hear why customers adopt, how you can follow and the positive impact of Financial Services customers choosing to use AWS Cloud. This session will be presented by Jonathan Allen – AWS Enterprise Strategist and Evangelist. Sharing some of his experience and lessons learned when he was the CTO of Capital One UK, across the paradigms of People, Process and Technology and leveraging first-hand knowledge of the AWS Cloud Adoption Framework and Mass Migration best practise.
by Ralph Treitz, Trufa
Machine learning is a very powerful way to understand what your data already knows! Using Trufa experience and machine learning algorithms, and no matter if you want to dive deep in production, supply chain, operational efficiency or something else, you’ll be able to find out new performance optimization possibilities for your business.
Trufa is German ISV (http://www.trufa.net/), working already with Bosch, Daimler trucks, Henkel, Osram, Blanco, Porsche etc, to provide performance improvements using existing systems and data.
by Mario Lohner, Dräxlmaier
Elektrische Mobilität und Autonomous Driving ist in aller Munde. Wie es ein traditioneller deutscher Automobilzulieferer schafft, seine jahrelang gereiften Produktions- und Logistikapplikationen nach Kalifornien zu bringen — mit Hilfe von Cloud Infrastruktur, ohne alles neu zu machen oder sich in langen Investitionszyklen zu binden.
by Dr. Stephan Pflume, Deutsche Bahn AG
In vier Schritten vom V-Modell zu Continuous Deployment. An einem Beispiel der Deutschen Bahn wird gezeigt wie Release-Zeiträume von mehreren Monaten auf weniger als eine Stunde reduziert werden. Dargestellt wird der Weg über agile Entwicklung, Migration in die AWS-Cloud, Etablierung eines DevOps-Teams bis zum Aufbau einer automatisierten Release-Pipeline.
Wir haben unsere Arbeit über den Softwarelebenszyklus von Anfang bis Ende in vier Schritten modernisiert
1. Agile Entwicklung
2. Migration in die AWS Cloud
3. Etablierung eines DevOps-Teams
4. Aufbau einer Continuous Deployment Pipeline
Wir wollen Verbesserungen die wir entwickeln unmittelbar in produktiv setzen.
by Zhao Wang, Ringier AG
The solution is an intelligent data hub, which creates user profiles based on online behavior tracking and content profiles among the online platforms serving for 1/4 Switzerland populations. The solution design and implementation was started in April 2016. Initial version went live in March 2017. The next major released is planned for January 2018. The whole solution is 100% AWS-native since day one.
by Kevin Rahe & Lars Onasch, e-Spirit
Like many other verticals, the software industry is undergoing significant changes. New business models, like SaaS, gradually erode traditional revenues streams. New cloud-native players without “legacy” attempt to disrupt the industry. At the same time, cloud creates opportunities for new product lines and add-ons.
This talk shows how AWS leverages its ecosystem to help our customers to overcome challenges during their journey - covering technical, business & strategic support as well as Go-to-Market activities.
Learn how e-Spirit – a major player in the CMS market – formed a new team to develop a new cloud solution, and is now transforming the rest of the company to become agile and open for innovation.
by Thomas Baus, Nordcloud
Ein wesentlicher Aspekt der Digitalen Transformation von Unternehmen ist die Erhöhung der Business- und letztlich auch IT-Agilität. Diese muss ebenso schnell wie kontrolliert sichergestellt werden, was sich mit klassischen Governance-Modellen schwierig gestaltet.
Im Vortrag beleuchten wir alle wichtigen Aspekte einer erfolgreichen Cloud Journey bis hin zur Entwicklung digitaler Produkte. Dies geschieht am Beispiel einer Internet of Things Lösung für ein marktführendes Unternehmen im Bereich der Fertigung von Maschinenbauteilen.
Durch die Nutzung der AWS IoT Plattform und des Lambda Services wurde eine deutlich beschleunigte Time-to-Market neuer Produkte und Features erreicht. In gleichem Maße hast sich das besagte Unternehmen zu einem digitalen Produkthaus entwickelt, auf Basis einer agil gestalteten Governance Struktur samt Betriebsmodell und Cloud Competence Center: Ein klarer Mehrwert für das Unternehmen, welcher durch AWS überhaupt erst möglich wird.
by Christopher Ziegler, Actyx & Jonas Kulessa, Boston Consulting Group Digital Ventures
Actyx begleitet produzierende Mittelständler in das digitale Zeitalter. Als Startup entwickelt Actyx modernste Software-Lösungen für das perfekte Zusammenspiel von Mensch, Maschine und Material. Actyx Eos für digitales Produktionsmanagement und Actyx Iris für intelligente Werkerassistenz ermöglichen greifbare Schritte in Richtung "Smart Factory". Actyx digitalisiert die Abläufe im Werk und macht sie so transparent und steuerbar. Vollständig von Actyx betrieben, modular aufgebaut und dadurch extrem wandlungsfähig.
by Marc Althoff, P3 Group & Steffen Hausmann, AWS
The flexibility of AWS enables you to tailor your approach for architecting a Data Lake. AWS provides you with secure infrastructure and offers a number of scalable, cost-effective storage, data management, and analytics services to turn heterogeneous data into new meaningful insights. Hosting your Data Lake on AWS gives you access to the most complete platform for Big Data. Furthermore, a Data Lake isn’t meant to be replace your existing Data Warehouses, but rather complement them. If you’re already using a Data Warehouse, or are looking to implement one, a Data Lake can be used as a source for both structured and unstructured data, which can be easily converted into a well-defined schema before ingesting it into your Data Warehouse. A Data Lake can also be used for ad hoc analytics with unstructured or unknown datasets, so you can quickly explore and discover new insights without the need to convert them into a well-defined schema. In this talk, we will cover best practices and reference architecture and cover the key tenants of a Data Lake such as: (a) Decoupling data from compute, (b) Collecting and storing any type of data, at any scale and at low costs, (c) Securing and protecting all of data stored in the central repository, (d) Searching and finding the relevant data in the central repository, (e) Quickly and easily performing new types of data analysis on datasets and (f) Querying the data by defining the data’s structure at the time of use (schema on read).
by Rene Schneider, DB Systel
Die konzernweite Cloud Migration der Deutschen Bahn ist mit der DB Systel als Enabler und Umsetzer des Programms bereits in vollem Gange. In diesem Vortrag sollen der aktuelle Stand, die „Tag 2“ Herausforderungen und die aktuellen Key Learnings der Migration aufgezeigt werden.
by Markus Reithwiesner, Haufe Gruppe
Die digitale Transformation der Wirtschaft und Gesellschaft hat gerade erst begonnen und sie wird die bisherige Art zu leben und als Unternehmen erfolgreich zu sein, fundamental und grundsätzlich verändern. Unternehmen werden nicht überleben, wenn sie sich anpassen sondern nur, wenn sie sich fundamental und radikal neu erfinden. Das betrifft die Strategie ebenso wie die Art, sich zu organisieren. Die bis heute sehr erfolgreich praktizierten Prinzipien sind für die Gestaltung der Zukunft kein Asset mehr, sondern eine Belastung. Darüber hinaus wird es zunehmend zum Problem, dass sich die Menschen oft gar nicht schnell genug an die Veränderungsgeschwindigkeit der digitalen Welt anpassen können. In dem Vortrag geht es darum zu schärfen, wie man im Zeichen der Disruption denken muss und welche Lösungsansätze für die Gestaltung der Zukunft es bzgl. Strategie, Struktur und Mensch geben kann.