Customer Stories / Consumer Packaged Goods (CPG)

Coca-Cola Logo

Driving Innovation in Consumer Packaged Goods with Coca-Cola

In this AWS re:Invent 2020 video, discover how Coca-Cola Freestyle is working with AWS to rapidly develop and deploy new solutions that increase consumer engagement, reinforce brand, and grow revenue.

This session provides an inside look at how the Coca-Cola team is leveraging cloud-based services to offer a touch-free experience for their retail partners that allows consumers to select and pour drinks quickly, safely, and in a fun new way. Come away with a better understanding of Coca-Cola’s innovation process and how AWS can help you reinvent consumer packaged goods (CPG).

Our team used the AWS serverless solutions to deploy a low latence web application that provided customers with a completely touchless user experience. And once again, reinvented how beverage dispensing works all in just 100 days.”

Thomas Stubbs
VP, Engineering and Innovator, The Coca-Cola Company

AWS Services Used

Amazon CloudFront

Securely deliver content with low latency and high transfer speeds

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Amazon DynamoDB

Fast, flexible NoSQL database service for single-digit millisecond performance at any scale

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AWS Lambda

Run code without thinking about servers or clusters

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AWS Web Application Firewall (WAF)

Protect your web applications from common web exploits

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