Next-Gen Broadcast for Sports on AWS

Run low-latency, high-quality broadcast workloads backed by the most agile, flexible, scalable, and reliable cloud infrastructure.

New ebook: Transforming the business of sports

Download the ebook to learn how AWS is revolutionizing the business of sports with immersive, predictive, data-driven technology.

Sports broadcasting is in the midst of a paradigm shift, transitioning from the traditional broadcast to cloud-based, live broadcasts that deliver high-quality, low-latency, and interactive live sports content directly to fans.
As a leader in this field, AWS supports the broadcast origination needs of over 1,600 channels worldwide, offering an unmatched portfolio of purpose-built, cloud-native services and appliances—as well as AWS Partner solutions—to run low-latency broadcast workloads with greater agility, elasticity, scalability, and reliability. By using AWS Elemental MediaConnect, a high-quality transport service for live video, and AWS Elemental Live, software and hardware for encoding live outputs, customers can position on-premises workloads where they are needed, building broadcast workflows on AWS for live events and 24/7 channels.


Unmatched performance and high-quality video
With the most purpose-built software, appliances, and services for broadcasting, you can send uncompressed video over the AWS network with latency of less than one frame of video. AWS Partners provide end-to-end distributed video solutions, with higher quality and lower latency inputs for live cloud processing.
Industry-leading experience
AWS brings 15 years of experience supporting transformation for leading industry customers such as FORMULA 1, FOX, HBO Max, MGM, NFL, Peacock, and Sky Sports.
Increase agility, efficiency, and reduce costs
Optimize costs and unlock opportunities to expand faster than was possible before with physical data centers and playout hubs. AWS Global Cloud Infrastructure provides the broadest selection of instance types on the most extensive cloud platform, so you can select the most cost-efficient, performant instances, and position them close to the camera for low latency and inexpensive backhaul.

Customer stories

We work with the world's leading sports organizations—who expect more from their technology partners—and know that great fan experiences speak louder than words. Learn more about the exciting ways sports organizations are leading their customer journeys with AWS.

PGA Tour logo

AWS is How: The PGA Tour increases agility and reduces costs in the cloud

By migrating its streaming workloads to AWS, the PGA Tour was able to accelerate video processing and build the "Every Shot Live" feature while reducing costs and simplifying distribution to partners.

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AWS re:Invent 2021 - PGA Tour: Rapidly innovating a ROARing crowd experience with AWS

Arsenal Football Club transforms live video backhaul with AWS

Discover why Arsenal Football Club is exploring how it might expand its AWS-backed workflow and support weekly deliverables to exclusive rights holders using Amazon S3.

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DAZN leverages Amazon Rekognition Custom Labels to score big with fans

The team built the new NPB feature using real-time match data from Stats Perform and Amazon Rekognition Custom Labels ML and video analysis technology from AWS.

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Vroom! NASCAR puts fans in the race with AWS Media Services

See why NASCAR Digital uses AWS Media Services to power its NASCAR Drive mobile app, and deliver broadcast-quality content to more than 80 million fans worldwide across a wide range of delivery formats and device platforms.

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Sky Italia delivers real-time sports updates, optimizes data propagation 15x on AWS

Sky Italia rebuilt its architecture from the ground up, increasing its horizontal scalability and elasticity during both peak and off-peak times.

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Reinvent the game experience

Captivate fans by delivering high-quality sports broadcasts and up-to-date media content.

Secure, reliable live video transport
Encode live video on-premises for events and 24/7 streams
Accelerate content creation in the cloud
Long-term, secure, durable storage classes for data archiving at the lowest cost and milliseconds access
Securely deliver content with low latency and high transfer speeds

Fueling the future of sports

How the NFL is using data to change the game—on the field, in the stands, and in your home

Innovate with key industry partners

Discover offerings from an expansive network of industry-leading AWS Partners specializing in next-gen broadcast.

M2A Media logo

M2A Media are innovators in cloud broadcast, helping rights owners and broadcasters to harness the benefits of the cloud for live video.

Learn more »

Grabyo logo

Grabyo is a cloud native video platform built for live, OTT, mobile, and social.

Learn more »

Vizrt logo

Vizrt is a leading provider of software-defined visual storytelling tools for the world’s biggest broadcasters.

Learn more »

Ross logo

Ross powers video productions for billions of global viewers daily with the industry’s widest range of smart production solutions.

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See related presentations, articles, customer success stories, blogs, and more.

Featured resource

FOX: Uncompressed live sports in the cloud

FOX and AWS are continuing to innovate the way live television is created and distributed in the cloud. In this video, FOX dives into how they use AWS Media Services to create adaptable, elastic, and efficient workflows.

AWS re:Invent 2020: FOX: Uncompressed live sports in the cloud
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Hotstar: Live streaming at record scale

Hear about the challenges and solutions needed to manage backend and analytics systems to serve ads at scale to 15 million Hotstar users, track live streaming usage in real time, and build broadcast-level resiliency into its architecture to handle world-record-level traffic.

Watch the video »

SRO Motorsports

SRO Motorsports goes virtual with AWS Media Services

AWS worked with SRO Motorsports to create a solution that connects professional drivers around the world at home to a simulated race, and then broadcasts that race across the globe.

Read the blog »

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Case study

Dorna’s MotoGP accelerates remote content production on AWS and Grabyo

Operating at global scale, with a virtually limitless supply of compelling video content, Dorna needed an innovative content strategy. 

Read the case study »

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How Infosys reimagines the game of tennis using AWS

While multiple feeds are ingested into the Infosys Tennis Platform solution, at its core is a media pipeline that processes live broadcast feeds using AWS Media Services and custom ML models to bring out interesting insights from tennis matches.

Read the blog »

Get started

The world's leading sports organizations are already using AWS. Contact our experts to start your own journey to the AWS Cloud.