Machine learning techniques are core to the digital advertising industry. At AWS, we’re focused on creating a set of tools that make machine learning (ML) and artificial language (AI) readily accessible to any organization. Digital advertising companies are using these tools to optimize allocation of advertising budgets across multiple channels, improve user targeting and engagement, maximize advertising revenue for the publishers, combat non-human traffic as well as many other use cases.

 

If you are evaluating machine learning workflows for your digital advertising business, we might be able to help you accelerate the process. Based on your specific needs, our solution architects can help you with sizing and optimizing your workload. We also offer complimentary workshops that demonstrate how to use AWS for a ML workflow using synthetic advertising data and a pre-populated data science notebook. Please contact us to discuss more.

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