Self-Paced Labs
Get hands-on practice in a live AWS environment with AWS services and real-world cloud scenarios. Follow step-by-step instructions to learn a service, practice a use case, or prepare for AWS Certification.
Programs
Certifications: validate technical knowledge with an industry-recognized credential
Activate: AWS Activate is a program designed to provide your startup with the resources you need to get started on AWS. Join some of the fastest-growing startups in the world and build your business using AWS.
Developer Portal: post your questions and feedback to these forums. Use the RSS feeds and e-mail watches to stay in tune with AWS topics that interest you for now.
Whitepapers
Building a Real Time Bidding Platform on AWS
This whitepaper helps you understandreal-time bidding (RTB) and the services available in AWS that can beused for RTB. This paper will showcase the RTB platform reference architecture used by customers today, as well as provide additional resources to get started with building an RTB platform on AWS.
Reference Architectures
Delivering highly targeted, relevant advertising requires a scalable infrastructure, access to big data analytics, a flexible platform to run your specific applications, and a fast content distribution network to make sure users are never waiting for your content. AWS can provide you the tools to make your digital marketing and digital advertisement delivery speedy, scalable, and successful.
Cache Me If You Can: Minimizing Latency While Optimizing Cost
From CloudFront to ElastiCache to DynamoDB Accelerator (DAX), this is your one-stop shop for learning how to apply caching methods to your AdTech workload: What data to cache and why? What are common side effects and pitfalls when caching? What is negative caching and how can it help you maximize your cache hit rate? How to use DynamoDB Accelerator in practice? How can you ensure that data always stays current in your cache?
How to Leverage AWS Machine Learning Services to Analyze and Optimize your Google Doubleclick Data
In this session, you’ll learn how AdTech companies use AWS services like Glue, Athena, Quicksight, and EMR to analyze your Google DoubleClick Campaign Manager data at scale without the burden of infrastructure or worries about server maintenance. You will see a live-processing of a click stream and a real world demo from A9’s Advertising Science Team.
1 Million bids in 100ms – using AWS to power your Real Time Bidder
In this session, Beeswax talks about their Bidder-as-a-Service™ and share how AWS enables their core technology. Beeswax dives deep into the end to end architecture of a real-time bidder application on AWS, the challenges and best practices for implementing a durable and high-performing system, and recommendations on minimizing infrastructure cost while operating a RTB platform at a very large scale.
View the Slides»
RFID (Really Freaking Indispensable and Decisive) Advertising
In this session, Mobiquity, the leader in digital engagements servicing the world’s top brands, and their Innovation Partner Flomio discuss how they’ve been able to use AWS to create compelling digital experiences for their clients. We deep-dive on the technology behind Mobiquity’s innovative shopping system that uses RFID, Bluetooth, captive Wifi, and a mobile app to provide real-time context for understanding how and where your customers interact with your products and services, allowing you to better tailor your ads to their particular preferences.
Beating the Speed of Light with Your Infrastructure in AWS
With AWS, it's possible to serve the needs of modern high performance advertising without breaking the bank. This session covers how AdRoll processes more than 60 billion requests per day in less than 100 milliseconds each using Amazon DynamoDB, Auto Scaling, and Elastic Load Balancing.
MediaMath’s Data Revolution with Amazon Kinesis and Amazon EMR
Collecting and processing terabytes of data per day is a challenge for any technology company. This session discusses how to build scalable, complex, and cost-effective data processing pipelines using Amazon Kinesis, Amazon EC2 Spot Instances, Amazon EMR, and Amazon Simple Storage Service (S3). Learn how MediaMath revolutionized their data delivery platform with the help of these services to empower product teams, partners, and clients.
Ad Performance Reporting w/ Redshift: Data Science, Queries at Scale
Delivering deep insight on advertising metrics and providing customers easy data access becomes a challenge as scale increases. In this session, Neustar, a global provider of real-time analytics, shows how they use Redshift to help advertisers and agencies reach the highest-performing customers using data science at scale.
A campaign website handles huge amounts of traffic in a very short time. AWS provides the easy scaling and elasticity to make sure your website can handle the influx of web traffic when your campaign goes live. AWS works on a pay-as-you-go cost model so you don’t have to guess at your infrastructure needs and you never need to pay for capacity you don’t use.
Delivering highly targeted, relevant advertising requires a scalable infrastructure, access to big data analytics, a flexible platform to run your specific applications, and a fast content distribution network to make sure users are never waiting for your content. AWS can provide you the tools to make your digital marketing and digital advertisement delivery speedy, scalable, and successful.
Data helps make sure you’re doing the most targeted and effective campaigns you can. Mining your database for customer insights also ensures you can target the right person, at the right time. Amazon Web Services data storage and analysis solutions enable you to easily, scalably, and affordably ingest, process, deduce insights from, and utilize your data to create effective digital marketing campaigns.
We can help you get started with a consultation from AWS, or you can begin your own pilot today.
