Category: AWS Partner Network
My colleague Dorothy Copeland is the General Manager for the AWS Global Partner Program. She attended the AWS Global Partner Summit here at AWS re:Invent today and sent a full report, published here as a guest post.
We just wrapped an eventful AWS Global Partner Summit at re:Invent. This full-day event is exclusive to AWS Partner Network (APN) Partners. This year, the event featured a keynote with senior AWS leaders, who discussed a number of APN launches, key trends in the market, and stories of APN Partners driving customer success on AWS. The APN team then hosted a number of business and technical sessions focused on topics intended to help APN Partners build a successful AWS-based business.
During the Summit, AWS announced that more than 10,000 new Partners have joined the APN in the past 12 months. For customers, this growth provides an expanded selection of software integrated with AWS from thousands of new APN Technology Partners, as well as thousands of new APN Consulting Partners that can help design, architect, build, migrate, and manage their workloads and applications on AWS. Let’s take a look at some of the other announcements the APN team made during the Global Partner Summit this year.
During the Global Partner Summit keynote, attendees heard from a number of AWS executives, including:
- Terry Wise
- James Hamilton
- Dave McCann
- Mike Clayville
- Andy Jassy
The keynote also featured the following customer speakers:
- Dan Zelem, CTO, Johnson & Johnson
- Adam Japhet, Head of Technology Services Architecture & Design, Scholastic
Keynote Theme – Driving Customer Success & Innovation on AWS
The world’s leading enterprises trust APN Partners to help them achieve the agility benefits of the AWS Cloud. The majority of the Fortune 500 and over 90 percent of Fortune 100 companies utilize APN Partner solutions and services. APN Partners have a unique opportunity to drive customer success on AWS by developing deep skills and specializations on AWS. And throughout the keynote, speakers discussed how APN Partners are successfully helping Enterprise customers drive digital transformation and innovation on AWS, along with key areas of opportunity for APN Partners moving forward. Of particular focus were opportunities APN Partners have to help customers migrate to AWS and maximize the benefits of AWS. Terry Wise discussed how AWS approaches Enterprise migrations, the value of next-generation cloud managed services for customers, and how APN Partners can deliver immense value to customers through automation and full lifecycle customer engagement. Terry also discussed the newly announced alliance with VMWare and VMWare Cloud on AWS and announced that the VMWare Cloud on AWS Partner Program will launch in 2017. Speaking to innovation, Terry discussed the interesting ways that APN Partners are innovating with Amazon Alexa, and how the APN and Alexa teams work together to help APN Partners develop key Alexa skills.
APN Program Launches
The APN team announced a number of exciting launches during the keynote. Here’s a summary, along with links to more information on the AWS Partner Network Blog:
- The AWS IoT Competency: Showcases industry-leading APN Consulting and Technology Partners that provide proven technology and/or implementation capabilities for a variety of IoT use cases including (though not limited to) intelligent factories, smart cities, energy, automotive, transportation, and healthcare.
- The AWS Financial Services Competency: Recognizes APN Consulting and Technology Partners offering services and solutions for customers in banking and payments, capital markets, and insurance.
- The AWS Service Delivery Program: Helps AWS customers find APN Partners with validated experience in specific AWS services and skills such as Amazon Aurora or delivering AWS GovCloud (US) Workloads.
- The AWS Public Sector Program: Helps qualified APN Partners build and accelerate their AWS Public Sector business.
- The AWS Partner Solutions Finder: Enables AWS customers to easily search, discover, and connect with APN Partners, based on their business needs.
Meet Our New AWS Premier Consulting Partners!
We set an extremely high bar for a Consulting Partner to make the Premier tier in the APN (learn more here). We currently have 55 Premier Partners.
Congratulations to the following companies who we announced today have become AWS Premier Consulting Partners:
- Claranet Groupe
- NTT DATA CORPORATION
- Tata Consultancy Services (TCS)
Join the APN Team at re:Invent
Do you want to learn more about the APN? Visit the APN team at the main AWS booth throughout the week!
My colleague Kate Miller is the voice behind the AWS Partner Network Blog. Today she shared a guest post to spread the word about a new tool that helps our customers to find partner-developer solutions that are a great match for their business needs.
We often find that our customers are looking for Consulting Partners within the AWS Partner Network (APN) who can help them design, migrate, manage, and optimize their workloads on AWS. Customers are also often seeking out Technology Partner solutions that are either built on or integrate with AWS, to take advantage of to help them meet their business needs. We have an enormous AWS partner ecosystem, comprised of tens of thousands of Consulting and Technology Partners worldwide. APN Partners can help you address virtually every use case on AWS, and we want to make sure we make it as easy as possible for you to identify and connect with the right APN Partner to help you meet your needs on AWS.
Introducing the AWS Partner Solutions Finder
Today at the Global Partner Summit, the APN team launched the AWS Partner Solutions Finder. The AWS Partner Solutions Finder will help you quickly search and discover APN Partners who can provide you with services and/or solutions on AWS based on your business need. With the AWS Partner Solutions Finder, you can:
- Search by popular topics, including Location, Industry, Use Case, and Products
- Easily identify authorized AWS Resellers and validated AWS Managed Service Providers
- Quickly find APN Partners who hold an AWS Competency and/or AWS Service Delivery Program distinction
- Learn about different APN Partners at a glance, with data that is verified by AWS
- Seamlessly get in touch with an APN Partner
To give the Partner Solutions Finder a spin, click here.
Explore the AWS Partner Solutions Finder at re:Invent!
Are you at re:Invent this week? Don’t miss your opportunity to try out the Partner Solutions Finder.
Visit our kiosks in the Sands Lower Lobby, at the Executive Summit, or at the AWS Booth.
Hear from AWS Leadership about the Value of Working with APN Partners
Are you new to AWS, and want to learn more about how working with an APN Partner can help you meet your needs on AWS? Watch the following video to hear Mike Clayville, AWS Global VP of Commercial Sales & Business Development, and Terry Wise, AWS Vice President, Channels & Alliances, discuss the value of our Consulting and Technology Partners, and best practices as you look to engage an APN Partner:
— Kate Miller, APN Senior Content and Communication Manager
More and more, I hear from customers who want to migrate large-scale workloads to AWS, and seek advice regarding their cloud migration strategy. We provide customers with a number of cloud migration tools and services, including the AWS Database Migration Service, and resources, such as the AWS Professional Services Cloud Adoption Framework. Further, we have a strong and mature ecosystem of AWS Partner Network (APN) Consulting and Technology Partners who’ve demonstrated expertise in helping customers like you successfully migrate to AWS.
In an effort to make it as easy as we can for you to identify APN Partners who’ve demonstrated technical proficiency and proven customer success in migration, I’m pleased to announce the launch of the AWS Migration Competency.
New Migration Competency – Migration Partner Solutions
Migration Competency Partners provide solutions or have deep experience helping businesses move successfully to AWS, through all phases of complex migration projects, discovery, planning, migration and operations.
The AWS Partner Competency Program has validated that the partners below have demonstrated that they can help enterprise customers migrate applications and legacy infrastructure to AWS.
Categories and Launch Partners
Migration Delivery Partners – Help customers through every stage of migration, accelerating results by providing personnel, tools, and education in the form of professional services. These partners either are, or have a relationship with an AWS audited Managed Service Provider to help customers with ongoing support of AWS workloads. Here are the launch partners:
- 2nd Watch
- Classmethod, Inc.
- Cloud Technology Partners
- Cognizant Technology Solutions
- FPT Software
- REAN Cloud
- Slalom Consulting
Migration Consulting Partners – Provide expertise and training to help enterprises quickly develop specific capabilities or achieve specific outcomes. They provide consulting services to enable adoption of DevOps practices, to modernize applications, and implement solutions. Here are our launch partners:
Migration Technology for Discovery & Planning – Discover IT assets across your application portfolio, identify dependencies and requirements, and build your comprehensive migration plan with these technology solutions. Here are our launch partners:
Migration Technology for Workload Mobility – Execute migrations to AWS by capturing your host server, configuration, storage, and network states, then provision and configure your AWS target resources. Here are our launch partners:
Migration Technology for Application Profiling – Gain valuable insights into your applications by capturing and analyzing performance data, usage, and monitoring dependencies before and after migration. Here are our launch partners:
Launch Partners in Action
Do you want to hear from a few of our launch Partners? Visit the videos below to hear Cloud Technology Partners (CTP), REAN Cloud, and Slalom discuss the evolution of enterprise cloud migrations, and the value of the AWS Migration Competency for customers:
The AWS Partner Network (APN) helps our partners to build successful businesses around AWS. Members of APN provide consulting services (APN Consulting Partners) or software solutions (APN Technology Partners) that are integrated with the AWS platform.
I am happy to be able announce that AWS Advanced Technology Partner Splunk (read their APN entry) has named Amazon Web Services to be their Worldwide Alliance Partner of the Year (read the press release to learn more). We are thrilled to be able to work with them to make their solution available to AWS customers worldwide.
The Splunk App for AWS is one of the most popular apps on Splunkbase. The app provides you with insight into the operational and security issues associated with your AWS account. It works in conjunction with AWS Config, AWS CloudTrail, VPC Flow Logs, AWS Billing, and S3 to provide you a a logical, toplogically-oriented dashboard designed to help you to optimize resources and detect problems.
During the event, members of the AWS Partner Network (APN) had the opportunity to hear from senior AWS leaders. Traditionally, the talks have provided insights into the future direction of AWS and of the APN itself. The following leaders spoke at this year’s event:
- Terry Wise – Vice President, Channels & Alliances.
- Adam Selipsky – Vice President, Sales & Marketing.
- Scott Wiltamuth – Vice President, Developer Productivity & Tools.
- Andy Jassy – Senior Vice President, AWS.
Members of the AWS Partner Network (APN) also got to hear from AWS customers and partners:
- Colin Bodell – CTO of AWS customer Time, Inc (case study).
- Pam Murphy – COO of AWS partner Infor (case study).
The Summit theme this year was “The Power of Transformation.” This theme was chosen because many of our customers and partners report that the transformation enabled by the AWS Cloud goes beyond IT and beyond business as usual, to the extent that it is transforming their daily lives in profound ways. This includes the ability to harness renewable energy, make fundamental advances in life sciences, explore outer space, and fuel the digital media revolution.
APN Program Updates
We made lots of announcements at this year’s Summit. Here’s a summary, along with links to more information on the AWS Partner Network Blog.
- New DevOps Competency for Consulting and Technology partners (launched with 27 qualified partners).
- Updated APN Benefits and Requirements for Consulting and Technology partners.
- Over 40 partners have passed the rigorous MSP third-party validation audit.
- We now have over 200 partners in our SaaS program.
- We plan to launch new Cloud Migration and IoT Competencies in the coming months.
- We announced our 2016 APN Program Benefits and Requirements, including an emphasis on benefits for Competency and MSP Partners.
New Premier Consulting Partners
We announced that the following members of the APN have now ascended to Premier Consulting Partner status (congratulations):
- North America:
- Apps Associates
- Cloud Technology Partners
- Pariveda Solutions
- REAN Cloud
- Latin America:
- Soluciones Orion
- Asia / Pacific:
- GS Neotek
- TIS Inc.
- Europe, Middle East, Africa:
- Latinedge – CloudMas
To learn more, read 2016 AWS Premier Consulting Partners.
New All-In Technology Partners
An all-in technology partner makes a public commitment to AWS as their strategic cloud platform. Here are the newest all-in technology partners:
- Ayla Networks
To learn more, read New All-in Technology Partners Announced at re:Invent.
AWS Leadership Partner Recognition
We measure our personal progress as Amazon employees by evaluating how well we understand, adhere to, and demonstrate our leadership principles. As part of the Summit, we also recognize and offer our congratulations to select APN members who have exhibited superior performance with respect to four of these principles. This year we would like to recognize the following partners:
- Customer Obsession -Tableau, Itoc, Day 1 Solutions, Blazeclan Technologies, Ambab Infotech Pvt. Ltd., Lemongrass, Dedlaus Prime, Pega, F5, Adobe, and Sophos.
- Learn and be Curious -Hitachi Solutions, Accenture, NEC Corporation (Consulting), FUJITSU LIMITED, Cloudreach, Cognizant, Tata Consultancy Services (TCS), FPT Software (Singapore), GS Neotek (Korea), Clearscale, Rean, and Rackspace.
- Think Big -SAS Institute, Freshdeck, Infor, Informatica, Wipro, Saison Information Systems, Epic, SAP, and Trend Micro.
- Invent & Simplify -Alert Logic, Ansys, Aptible, Splunk, Twilio, 47 Lining, Flux7, Avid, Sumologic, Wowza, Chef, and Racemi.
APN at re:Invent
If you are in Las Vegas for re:Invent, be sure to visit the AWS Partner Pavilion. If you are a member of APN or aspire to be one, be sure to read the AWS Partners’ Guide to re:Invent 2015.
I want to also highlight a great tool and resource that is going to be available at re:Invent – the interactive, self-paced AWS Partner Solutions Explorer.
Based on the your needs, the Explorer will search through our database of thousands of AWS Partners and guide you to AWS Partners at re:Invent that may be the best fit for you (based upon the AWS Partner’s APN Competencies, AWS Test Drives, AWS Marketplace AMIs, and AWS Quick Start Reference Deployments). If any additional questions arise, you can simply ask one of our AWS experts onsite for assistance. The AWS Partner Solutions Explorer will be located in the Artist Foyer on Level 2, the AWS Partner Pavilion, in the Executive Summit, and in the AWS Booth. Check it out!
My doctor, my dentist, and my car mechanic each display their diplomas, licenses, and certifications in prominent locations within their offices. These documents reassure me (and prospective patients or customers) that the owners take their professions seriously, that they have invested time in their education, and that they have demonstrated their competency to the appropriate licensing board or agency.
The APN Competencies are similar. They indicate that a member of the AWS Partner Network (APN) has demonstrated their hard-won expertise and proven success in specialized solution areas. After a partner has demonstrated their expertise to us, they are eligible to join the APN and to list their competencies in their marketing materials. In the past year we have announced the following new competencies:
- Marketing and Commerce
- Digital Media
- Life Sciences
New Mobile Competency
The new APN Mobile Competency recognizes partners that have deep experience with mobile-first development. They help their customers to build, test, analyze, and monitor their AWS-powered mobile apps.
Congratulations are due to our launch partners:
Developer Tools & Components – These partners accelerate project creation with tools and components to assist with each lifecycle stage of software development. Launch partners are Kony Solutions, Twilio, SecureAuth, Xamarin, and Auth0.
Testing & Performance Management – These partners facilitate application testing and monitoring, and get insights into the stability and integrity of the application and its architecture. Our launch partner is Crittercism.
Analytics & User Engagement – These partners strive to understand user activity, anticipate future behaviors, and increase user engagement. Our launch partners are Taplytics, Tableau, and Looker.
App Development & Consulting – These partners provide assistance with application development, help to validate best practices, and conduct analysis on architecture and implementation decisions. Our launch partners are Accenture, Slalom Consulting, Classmethod, Concrete Solutions, Mobiquity, and NorthBay Solutions.
Ready to Assist You
All of the partners listed above are ready to assist you with your mobile development needs and are equipped to support you. Visit our new Mobile Partner Solutions page to learn more!
Back in the heyday of shrink-wrap software, the time between major releases was often measured in quarters or years. This created a long, slow feedback loop that often left customers waiting far too long for new features and bug fixes.
Today, Software as as Service (SaaS), often powered by an agile development methodology and supported by continuous integration, gives independent software vendors (ISVs) the ability to innovate and to deliver updates far more quickly. Customers get a product that scales easily as their business grows, and that rapidly evolves as their needs change.
Many ISVs host their SaaS applications on the AWS Cloud. Whether single or multi-tenanted, their applications benefit from the rich functionality, global footprint, low cost (including frequent price reductions), high reliability, and security provided by AWS.
New SaaS Partner Program
Today we are launching a new global partner program designed to meet the needs of SaaS providers! This program is designed to help APN (AWS Partner Network) partners to build and grow SaaS solutions on AWS for SaaS consumers.
The program provides business and technical content (including articles, white papers, and reference architectures) to enable these partners to use AWS as productively and efficiently as possible. It also includes SaaS Partner Program Webcasts and SaaS Office Hours, in multi-media and live formats. All of this material is designed to help partners at every stage of their SaaS business, with a focus on developing solutions that benefit end customers.
The new Innovation Sandbox gives partners the ability to extend new SaaS offerings; the Saas Pilot benefit allows partners to provide a free usage tier so that their customers can take their SaaS offerings for a spin at no charge.
The AWS Partner Network (APN) allows partners to differentiate themselves and to share their expertise in particular market segments and topical areas by qualifying for one or more APN Competencies. To date we have recognized partners that have relevant experience and special expertise in the following areas:
Marketing and Commerce
Today we are introducing the new Marketing and Commerce competency. Partners with this competency focus on the following areas:
- Content Management – Initial partners are Acquia, Adobe, CloudPeak, and Jahia.
- Ecommerce – Initial partners are Acquia, Alert Logic, and Elastic Path.
- Customer Analytics – Initial partners are Looker and Pitney Bowes.
- Digital Agencies – Initial partners are ICF International, Optaros, and Razorfish.
- Application Hosting – Initial partners are Anchor Systems Pty Ltd, Elastera, Logicworks, Tenzing Managed IT Services, UltraServe Internet Pty Ltd, ICF International, Optaros, and Razorfish.
To learn more, visit our new Marketing & Commerce Partner Solutions page.
When I speak with enterprises and mid-sized companies about their plans to move to the Cloud, they often ask me to recommend solution providers that are skilled in the application of AWS and that also have expertise in a particular business domain.
We are continuing to add value to the AWS Partner Network (APN) by allowing partners to share their expertise in particular market segments and topical areas in the form of APN Competencies. To date we have recognized partners that have special expertise in Big Data, Microsoft, SAP, Oracle, Storage, and Life Sciences.
New Healthcare and Digital Media Competencies
We recently launched new APN Competencies for Healthcare and Digital Media.
APN Healthcare Competency Partners have demonstrated capabilities building solutions for healthcare payers and healthcare providers that store, process, transmit, analyze and secure patient information. Customers who work with Healthcare Competency Partners know they are getting access to innovative healthcare solutions but still have peace of mind that their patients’ data will be treated as carefully and securely as they would treat it themselves. The initial Healthcare Competency Partners are Calgary Scientific, Syapse, Practice Fusion, IMS Health, Philiops, Captricity, Infor, Pegasystems, Aptible, Cloudticity, Cognizant, Flux7, G2 Technology Group, LogicWorks, and Mobiquity.
Visit the Healthcare Competency Partner Solutions page to learn more about what these partners have to offer.
APN Digital Media Competency Partners have demonstrated success in helping Media and Entertainment companies (Film & TV Production, Post-Production, Distributers, OVP, Broadcasters and MSO Companies) by delivering solutions that assist in the creation, management, and distribution of digital content. The initial Digital Media Competency Partners are Aspera, Signiant, Avere, Zadara, T3Media, Elemental Technologies, Telestream, Encoding.com, Brightcove Zencoder, Sony Media Cloud Services, MediaSilo, Adobe, Wowza, and Ooyala.
Visit the Digital Media Competency Partner Solutions page to learn more about what these partners have to offer.
Applying for Additional Competencies
If your organization is already an ISV or SI member of the AWS Partner Network and you are interested in gaining these new competencies, log in to the APN Portal, examine your scorecard, and click on Apply for APN Competencies to get started. You will, of course, need to share some of your customer successes and demonstrate your technical readiness!
We announced the AWS Managed Service Partner program at last year’s AWS re:Invent. We created the program in order to help our customers to find AWS Partner Network (APN) Partners who can deliver managed services in the cloud. In order for an APN Partner to become an approved member of this program, the quality of their offering must meet a high bar and they must pass an independent audit of their AWS Managed Service capability.
Today we welcome the first six APN Consulting Partners into the AWS MSP Program:
To learn more about these partners and the auditing process, please read the new post, Announcing Our Inaugural AWS Managed Service Program Partners on the AWS Partner Network Blog.