Third-party data solutions for Marketing & Advertising

Find, subscribe to, and use third-party data sets to help you to help you enrich customer profiles, personalize experiences, and optimize marketing campaigns that grow your business with AWS Data Exchange.

Easy-to-source third-party Marketing & Advertising data

Optimize marketing campaigns, improve digital strategies, and personalize audiences that grow your business with AWS Data Exchange. Gain valuable insights and construct predictive models to anticipate customer needs and preferences using AWS Data Exchange’s catalog of marketing database products, analytics, and machine learning.

Third-party data for Marketing & Advertising organizations | (1:16)

Explore Marketing & Advertising use cases with AWS Data Exchange

Localize search and discovery data
Localize Search and Discovery for Mobile

Gain insights into high-demand searched items and trends to make product and information discovery easy and seamless for your customers.

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Optimize digital marketing campaigns
Optimize Digital Marketing Campaigns

Optimize marketing campaigns and enhance your channel strategy to generate more business and improve new customer acquisition.

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360 degree view of your customer
360-Degree View of Your Customer

Combine third-party consumer insights data with your first-party data to gain a holistic view of your customer, enhance personalization, and increase overall retention.

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Search all CPG & Retail data sets 

How to optimize the workforce through third-party data

Book your spot now!

Join this webinar to hear from leaders at AWS Data Exchange, Revelio Labs, and senior industry experts on how third-party data can be a game changer in optimizing onsite infrastructures, understanding the composition and needs of your remote and onsite talent, and other areas that impact the day-to-day running of businesses.

Marketing and Advertising data providers

Register to become a data provider with AWS Data Exchange and easily reach millions of customers with your data in the cloud. AWS Data Exchange gives you a secure and efficient distribution channel while eliminating the need to build and maintain infrastructure for data storage, delivery, billing, and entitling.

Become a data provider 

Marketing and Advertising advantages with AWS Data Exchange

Improve segmentation

Improve segmentation

Build your enterprise data strategy and improve marketing segmentation to enhance customer experience and maximize campaign effectiveness.

Deploy models

Deploy models

Use a wide variety of AWS analytics and machine learning insights so you can deploy predictive models and gain a 360-degree view into your customers’ needs and preferences.

Personalize experiences

Personalize experiences

Personalize experiences with robust audience data sets that help you expand your reach, provide more personalized experiences, and grow your business.

Wine-Access-Logo
WineAccess gains deeper insights to anticipate customer needs

"Working with AWS Data Exchange and Foursquare allowed us to seamlessly access over 52 million global point-of-interest records and improve our business catalog coverage."

Andrew Walleck

COO

  • Optimize digital marketing campaigns and improve channel strategy

    Optimize marketing campaigns and enhance your channel strategy to generate more business and improve new customer acquisition.

    Popular Marketing & Strategy data sets on AWS Data Exchange

    Epsilon’s Consumer Data Insights-Premium file, plus highly predictive purchase data elements sourced from actual transaction data exclusively available through Epsilon.
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    Consumer Finance Audiences – Digital contains individual or household level audiences with a variety of unique financial characteristics ranging from core information such as household income to predicted financial motivations and more.
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    Target customers with applicable promotions and treatment optimizations with this need-state segmentation model.
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    Analyze share shifts from for multiple companies across digital and physical channels. Customers chose 10 businesses to track (as the "base business") against other 10 businesses ("destination businesses") and can compare trends and revenue.
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    This data set includes the previous month's engagement rate for all the channels and profiles Studio71 tracks broken out by the channel's associated IAB top-level category.
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    Wealth Window is the Premier Source for Marketing Data for Savvy Brands Looking for Affluent Consumers Willing to Pay a Premium for Convenience.
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  • Gain a 360-degree view of your customer and enhance personalization

    Combine third-party consumer insights data with your 1st party data to gain a holistic view of your customer, enhance personalization, and increase overall retention.

    Popular Consumer Insights & Personalization data sets on AWS Data Exchange

    SafeGraph Open Census Data contains 7,500+ demographic attributes (income, age, education, etc.) available at the Census Block Group level. All data from the American Community Survey is available in bulk with a clean schema and joined with Census Block Group geometry.
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    Neustar’s Always On Identity Management gives you access to the most accurate and complete name, address, phone, and email data available. The data is compiled, verified, and enhanced with hundreds of demographics, behavioral, financial, property, segmentation, and geographic attributes and made available via a Realtime API.
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    ShareThis observes consented, anonymous engagement behavior for over 1.5B users on millions of sites that use our sharing tools. These behavioral signals are organized into taxonomies based on detailed categorical interests that can be used for insights and targeting.
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    SafeGraph’s Spend data set contains anonymized debit and credit card transaction data aggregated to individual places in the U.S. Gain insights on how spend behavior is changing over time at specific points of interest (POI).
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    Total Consumer Insights (TCI) Standard is a comprehensive data set that provides demographic, location, and household information on 260 million individuals or 120 million households.
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    Experian WorldView provides key geo-level demographic attributes for 250 by 250-meter grids which cover the globe. WorldView includes Geo-demographic, Disposable income, Consumer expenditure, Segmentation and Points of interest (POI) data.
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  • Localize search and discovery for mobile and web apps

    Gain insights into high-demand searched items and trends to make product and information discovery easy and seamless for your customers.

    Popular Search & Discovery data sets on AWS Data Exchange

    Apptopia’s Mobile Intelligence Product gives daily insight into the performance of every mobile app in the world (6+ million apps).
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    Estimated high level engagement metrics for the top 1,000 sites worldwide.

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    Get an accurate list of the Google Direct Website Database. Bizprospex provides actionable insight for campaign optimization. Reach websites, companies, and businesses across the globe with our Google Direct Website Database to accomplish your sales and marketing goals.
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    This data set contains anonymous subscription information of mobile network operators (mobile carriers). The sample includes US data only and also available for more than 190 countries around the world.
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    MAU Application Engagement provides a monthly view of trending apps and how they are performing per OS within the United States. A weekly and monthly unique active user count is provided along with a monthly confidence level, based on app performance during the month.
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    The Kochava Collective is the largest, independent mobile data marketplace, with rich geo data spanning billions of devices globally.
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See all Marketing & Advertising data sets 

Let us help you find the data you need

Speak with an AWS Data Exchange expert who can help you find the solutions you need to make smarter decisions.

Learning resources for Marketing & Advertising data professionals

ON-DEMAND WEBINAR

Learn how technology companies are leveraging third-party data for mobile app personalization and localization. Hear from industry thought leaders on how they are successfully deploying Foursquare data and AWS services to stay up-to-date with customer demand and maintain the best app experiences.

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Using External Data to Accelerate Business in a Post-Vaccinated World
E-book
101 Ways to Use Third-Party Data to Make Smarter Decisions
This innovative resource is designed as a broad compilation of use cases submitted by AWS Marketplace data providers. Each contributor tells a concise but unique story of how they solved a particular business challenge through a reliable third-party data solution.
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Using External Data to Accelerate Business in a Post-Vaccinated World
ON-DEMAND WEBINAR
Using External Data to Accelerate Business in a Post-Vaccinated World
Join this panel of data experts to learn how companies across real estate, financial services, retail, and hospitality are using data to help prepare for success in a post-vaccinated world.
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Using Third-Party Data to Make Smarter Decisions
ON-DEMAND WEBINAR
Using Third-Party Data to Make Smarter Decisions
Join this virtual event with Stephen Orban, author of Ahead in the Cloud and General Manager of AWS Data Exchange. He will lead a panel discussion with AWS customers to discuss the innovative techniques being used in data pipelines, with data analysis, and for data visualization.
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View more resources 

Marketing & Advertising customer success stories

Connect with AWS Data Exchange

Find data sets
Find data sets
Discover and subscribe to over 3,000 third-party data sets.
Speak with a data expert
Speak with a data expert
Speak with a data expert to find solutions that enhance your business.
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Register for a workshop
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