How can I use the reputation dashboard to find out when my Amazon SES bounce rate is high?

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I want to receive notifications when my Amazon Simple Email Service (Amazon SES) bounce or complaint rate is high. I want to receive notifications so that I can prevent my account from being reviewed or placed on a sending pause.

Resolution

You can open the reputation dashboard to review your bounce or complaint rate. However, the dashboard doesn't send you notifications when the bounce or complaint rate reaches a certain threshold.

To get notifications for a bounce or complaint rate threshold, set up an Amazon CloudWatch alarm with an Amazon Simple Notification Service (Amazon SNS) topic. You can set the CloudWatch alarm to notify the SNS topic whenever your bounce or complaint rate reaches a threshold that you specify. Then, the SNS topic sends a notification to the endpoint, such as an email address, that you subscribe to the topic. For more information, see Creating reputation monitoring alarms using CloudWatch.

When you set your CloudWatch alarm thresholds, keep the following information in mind:

  • Maintain a bounce rate under 5% for Amazon SES. If your bounce rate is greater than 10%, then Amazon SES might pause the ability to send emails from the account. Set the bounce rate threshold at 0.05 (5%).
  • Maintain a complaint rate under 0.1% for Amazon SES. If your complaint rate is greater than 0.5%, then Amazon SES might pause the ability to send emails from the account. Set the complaint rate threshold at 0.001 (0.1%).

Note: The metrics for bounces and complaints are available in the CloudWatch metrics only when your account has had a bounce or complaint event. To see the bounce and complaint metrics in the CloudWatch console, you can send test emails to the designated mailbox simulator email addresses.

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