Customer Stories / Automotive / Germany

2023
BMW Group Logo

AWS re:Invent 2023

Modern Data Governance with BMW Group

For BMW Group—an organization with 150,000 employees who all rely on data to drive innovation—robust data governance is where amazing automotive experiences start. Ruben Simon, product owner Cloud Data Hub at BMW AG, joins a panel at AWS re:Invent 2023 to talk about what fit-for-use data means to the business. And how in its years-long journey with AWS, BMW Group has centralized data handling through its Cloud Data Hub to increase data quality and access. The balance, says Simon, is building data governance that works while giving teams enough freedom and flexibility to innovate.

Learn more about how BMW Group continues to innovate on AWS. 

kr_quotemark

We want to have a good offering for our users, for our customers—and we had to do something different. This is when we started our journey with AWS some years ago […] What we wanted to have is innovative freedom for our data provider and data consumers.”

Ruben Simon
Product Owner Cloud Data Hub, BMW AG

More BMW Group Customer Stories

Showing results: 5-8
Total results: 13

no items found 

  • Germany

    BMW

    How BMW Group uses AWS serverless analytics for a data-driven ecosystem

    Data drives BMW’s personalized customer experiences, connected mobility solutions, and analytical insights. This session walks through the journey of building BMW Group’s Cloud Data Hub. BMW Group’s technical lead, Simon Kern, dives deep into how the company is leveraging AWS serverless capabilities for delivering ETL functions on big data in a modularized, accessible, and repeatable fashion and provides insight into the next steps of the journey. The services used in BMW Group’s AWS architecture are discussed, including AWS Glue, Amazon Athena, Amazon SageMaker, and more.
    2020

  • Germany

    BMW Group

    BMW Group Uses AWS-Based Data Lake to Unlock the Power of Data

    BMW Group uses AWS to process 10 TB of data daily from 1.2 million vehicles, create a voice-activated personal in-vehicle assistant, and derive real-time insights from vehicle and customer telemetry data. The organization, based in Germany, is a leading manufacturer of premium automobiles and motorcycles. BMW Group runs its Cloud Data Hub on AWS, using Amazon SageMaker to train models for predictive analysis.
    2020

  • United States

    BMW Group

    BMW Group Uses Amazon SageMaker for Sustainable Mobility

    In this AWS re:Invent 2022 video, Marco Görgmaier, general manager “Data transformation & Artificial intelligence” at BMW Group, discusses how the company uses Amazon SageMaker geospatial capabilities to deliver sustainable mobility solutions around the globe.

    2023

  • Germany

    BMW

    Bosch and BMW: The next generation of vehicle technologies

    learn how Bosch and BMW use vehicle data to accelerate innovation by processing data inside the vehicle and in the cloud.
    2022
1 …
234
… 4

More to Explore

# Screens < wide

# screens = wide

Get Started

Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.

Contact Sales