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Driving Innovation in Consumer Packaged Goods with Coca-Cola
In this AWS re:Invent 2020 video, discover how Coca-Cola Freestyle is working with AWS to rapidly develop and deploy new solutions that increase consumer engagement, reinforce brand, and grow revenue.
This session provides an inside look at how the Coca-Cola team is leveraging cloud-based services to offer a touch-free experience for their retail partners that allows consumers to select and pour drinks quickly, safely, and in a fun new way. Come away with a better understanding of Coca-Cola’s innovation process and how AWS can help you reinvent consumer packaged goods (CPG).
Our team used the AWS serverless solutions to deploy a low latence web application that provided customers with a completely touchless user experience. And once again, reinvented how beverage dispensing works all in just 100 days.”
Thomas Stubbs VP, Engineering and Innovator, The Coca-Cola Company
AWS Services Used
Amazon CloudFront
Securely deliver content with low latency and high transfer speeds
Coca-Cola Freestyle used AWS to deploy a solution that enables touchless beverage pouring, improving the Freestyle experience and driving marketing outcomes with respect to both customers and consumers.
Coca-Cola Argentina uses AWS to deliver products in under 15 minutes, deploy software features in months instead of a year, and enable consumer packaged goods companies to improve efficiency.
In this session replay from re:Invent 2014, learn how The Coca-Cola Company migrated to AWS to reduce costs and increase operational efficiencies. Moving to a DevOps model, The Coca-Cola Company leveraged AWS Elastic Beanstalk to enable its creative agencies to more efficiently deploy applications. The company also used AWS Auto Scaling to optimize performance and costs with its applications, allowing them responding better to sudden influxes of site traffic. By migrating to AWS, The Coca-Cola Company achieved 40 percent operational savings, coupled with an 80 percent reduction in IT help desk tickets due to added automation.
Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.
