2023
Logotipo de NatWest

Cómo NatWest Bank personaliza la experiencia del cliente con AWS

NatWest Group es uno de los bancos más grandes del Reino Unido. La empresa, que se estableció formalmente en 1968, tiene orígenes que se remontan a 1727. NatWest Group busca utilizar sus abundantes datos heredados para innovar y personalizar sus servicios bancarios y de seguros personales, empresariales y corporativos. Zackary Anderson, director de Datos y Análisis, habló sobre el uso del machine learning y el análisis de datos por parte de la empresa para abordar y personalizar los mensajes destinados a su gran base de clientes, compuesta por 20 millones de clientes. NatWest Group ha implementado con éxito casi 100 modelos de machine learning con Amazon SageMaker, con el objetivo de tener miles en los próximos dos años. El impacto de su enfoque de mensajería personalizada ha sido significativo, ya que ha permitido ahorrar a los clientes de los barrios más pobres casi medio millón de libras en comisiones de cajeros automáticos en seis meses, reducir el fraude y mejorar el bienestar general de los clientes.

Servicios de AWS utilizados

Amazon SageMaker

Amazon SageMaker se ha creado sobre la base de dos décadas de experiencia de Amazon en el desarrollo de aplicaciones de ML del mundo real, que incluye las recomendaciones de productos, su personalización, la compra inteligente, la robótica y los dispositivos de voz asistida.

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    Capital Express Reduces Monthly Operating Costs by 94% with NetRed and AWS

    Factoring services company Capital Express wanted to improve client evaluations and grow its business, but it had an outdated system that made accessing data difficult. The company teamed up with AWS Partner NetRed to migrate its data using capabilities from Amazon Web Services (AWS). Migrating helped Capital Express create Advance, an innovative financial management tool that offers real-time data processing. Implementing Advance cut monthly operating costs by 94 percent. It also reduced the time needed for client enrollment and IT consultations to just five minutes. These improvements streamlined operations and enabled faster service delivery, dramatically increasing the growth potential of Capital Express and helping it meet customer needs faster.

    2025
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    Transforming Payments with AWS and Visa Cloud Connect

    Moov, a payment processor with direct connections to major card networks and payment systems, ensures scalability and availability for high-demand scenarios, from political campaigns to exclusive product drops. With AWS as the backbone, Moov’s solutions connect seamlessly, enabling faster and more scalable money movement across its network. Thanks to AWS Partner Visa and Visa Cloud Connect on AWS, Moov eliminated the need for traditional data centers and infrastructure, streamlining access to payment networks. This innovation delivers immediate transaction insights to customers already on AWS, enhancing the end-user experience and redefining payment processing.

    2025
  • United Kingdom

    Mortgage Advice Bureau and BJSS Accelerate Complaints Process Using AWS

    Mortgage Advice Bureau (MAB) is an established, multi-award winning, UK mortgage intermediary that provides advice, both through its own branded brokers and through other brokers. It processes about 12,000 mortgages a month and receives around 400 complaints per year. Those complaints, however, are a serious matter, because MAB is regulated by the UK’s Financial Conduct Authority (FCA), whose Financial Ombudsman is the last resort for disputes. MAB wanted to ensure that it could resolve complaints in a timely manner and before they were escalated to the Financial Ombudsman. It engaged AWS Partner BJSS to help build a solution using AI on Amazon Web Services (AWS) to speed up the processing of complaints, reducing initial response times by 75 percent.

    2025
  • Chile

    Breaking Barriers in FinTech: Generative AI Solutions Help Bolsa de Productos de Chile Optimizes Invoicing Processes

    Bolsa de Productos de Chile had to manually review up to 2,000 invoices per day, proving to be too much to handle which could also cause errors. They partnered up with AWS Partner Morris & Opazo and Amazon Web Services (AWS) to help implement an generative AI-powered solution called Puerto X Monitor to automate invoice validation and reduce operational risk. The results featured a reduced need for large teams of industry experts as well as improved risk management and help to validate over 1 million invoices to date.

    2025
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