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Customer Stories / Advertising & Marketing Technology

2020

Nielsen Builds Cloud-Native Data Reporting Platform on AWS

Nielsen built a new, cloud-native local television rating platform, increasing the amount of data Nielsen ingests, processes, and reports to its clients each day.

Nielsen is a global measurement and data analytics company, measuring what consumers watch and the advertising they’re exposed to. The company reached two significant milestones in 2019, according to Scott Brown, general manager of TV & Audio at Nielsen. First, Nielsen migrated its National Television Audience Measurement platform to Amazon Web Services (AWS). Then it built a new, cloud-native local television rating platform, "drastically increasing" the amount of data Nielsen ingests, processes, and reports to its clients each day, Brown says. To do so, the company built a data lake capable of storing 30 petabytes of data in Amazon Simple Storage Service (S3) and leveraging Amazon Redshift, AWS Lambda, and Amazon EMR. According to Brown, this allowed Nielsen to grow from measuring 40,000 households daily to more than 30 million households each day.

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Working with AWS and the services they provide allows us to do all of that at a much faster pace, with much greater velocity than we could have ever achieved before."

Scott Brown
General Manager of TV & Audio, Nielson

AWS Services Used

Amazon S3

Object storage built to retrieve any amount of data from anywhere

Amazon Redshift

Fastest, easiest, and most widely used cloud data warehouse

AWS Lambda

Run code without thinking about servers or clusters

Learn more »

Amazon EMR

Easily run and scale Apache Spark, Hive, Presto, and other big data workloads

Learn more »

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Americas

White House Historical Association Case Study

The White House Historical Association (WHHA) works to make history more accessible through its digitized archives and White House Experience Mobile App. Its three tour options include one for virtual visitors of the White House, another for people in Washington, DC who are exploring the surrounding White House neighborhood, and a third that serves as a companion tour for those visiting the White House in person. The White House Companion Tour features a room-by-room guide along with information about where visitors should meet for the tour. The mobile app will also include a "Presidential Look-Alike" feature, powered by Amazon Rekognition, through which users can take a selfie to find out which president or first lady they most resemble. WHHA President Stewart McLaurin describes how AWS supports that mission and these initiatives. By using the AWS Cloud, this smaller nonprofit can expand its reach across the globe.

2019
North America

Amazon on AWS

Amazon.com migrated 5,000 databases from Oracle to AWS, cutting its annual database operating costs by more than half and reducing the latency of most critical services by 40 percent.

2020
United States

FOX on AWS

Millions of viewers engage with content from FOX through its broadcast and OTT platforms. FOX leverages AWS to pioneer the future of world-class live and on-demand content delivery.

2022
France

TheFork on AWS

One of the leading online table booking services in Europe and Australia, TheFork connects diners with their restaurant of choice through its website and mobile app. The Tripadvisor company migrated to Amazon Web Services (AWS) in 2020 to improve the quality of its online services and more effectively support its 60,000 partner restaurants.

2024

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