Explore 7 learning tracks designed for you
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Gen AI Journey
Gen AI Journey
Generative AI opportunities come from all across an organization. Line of business owners and job functions often surface the most salient business needs and use cases that could benefit from generative AI, and often partner with IT to evaluate, select, integrate, and implement new projects. This track will act as a guide for leaders from across organizations through each step of the generative AI journey, from idea inception through production. The sessions within this track will cover a wide array of topics throughout the process to help break down each step and how they should approach the decisions they will face as leaders.
Crypto.com: Accelerating Content Creation with Gen AI on AWS - From Idea to Global Marketing in Minutes (Level 300)
Discover how Crypto.com transformed its creative content production by building a cutting-edge generative AI engine on AWS. In this compelling session, learn how Crypto.com leveraged Amazon Bedrock, Amazon SageMaker, and other AWS services to create a scalable visual content factory that revolutionized their marketing operations. The team shares their journey from traditional content creation to an AI-powered workflow that dramatically accelerates the production of personalized images and videos across global markets.
Hosting DeepSeek on EKS (Level 300)
Explore deploying DeepSeek LLMs on Amazon EKS with Auto Mode capabilities. Learn how to architect a production-grade EKS cluster leveraging Auto Mode for optimized infrastructure management. Perfect for DevOps engineers and ML platform teams looking to deploy DeepSeek models at scale on AWS infrastructure. Discover best practices for high availability, cost optimization, and performance tuning when running DeepSeek inference workloads. Perfect for DevOps engineers and ML platform teams looking to deploy DeepSeek models at scale on AWS infrastructure.
Driving Business Use Cases and Value at Scale with Generative AI (Level 100)
Businesses across various industries are faced with the challenge of effectively leveraging generative AI to drive operational efficiency and enhance customer experiences. Identifying the most impactful use cases where generative AI can deliver substantial benefits is crucial. This talk explores how organizations can harness generative AI to develop innovative solutions that create value for their organizations.
New York Life: Data Platform Modernization to Generative AI Innovation (Level 100)
New York Life (NYL) modernized its on-premises data platform to enhance analytics, performance, and automation for its critical insurance operations. To meet these objectives, NYL built a scalable data lake and reporting platform on AWS using AWS Lambda, AWS Glue, Amazon RDS, and Amazon Redshift. In this session, NYL shares lessons learned from moving off its legacy platform to a modern data lake and how having a modern data foundation accelerated their generative AI journey. Learn how NYL is using Amazon SageMaker and Amazon Bedrock to improve employee productivity and front-line agent experience.
The AWS Approach to Secure Generative AI (Level 200)
At AWS, safeguarding the security and confidentiality of customers’ workloads is a top priority. AWS Artificial Intelligence (AI) infrastructure and services have built-in security and privacy features to give customers control over their data. Join this session to learn how AWS thinks about security across the three layers of our generative AI stack, from the bottom infrastructure layer to the middle layer, which provides easy access to all the models along with tools customers need to build and scale generative AI applications, and the top layer, which includes applications that leverage LLMs and other FMs to make work easier.
7 Principles for Effective and Cost-efficient Generative AI Apps (Level 200)
As generative AI gains traction, building effective and cost-efficient solutions is paramount. This session outlines seven guiding principles for building effective and cost-efficient generative AI applications. These principles can help businesses and developers harness generative AI's potential while optimizing resources. Establishing objectives, curating quality data, optimizing architectures, monitoring performance, upholding ethics, and iterating improvements are crucial. With these principles, organizations can develop impactful generative AI applications that drive responsible innovation. Join this session to hear from Mark as he provides actionable insights for your generative AI journey.
Building a Mature Gen AI Platform Responsibly on AWS (Level 300)
Most customers start on their GenAI journey with targeted POCs, realizing that they need to provision access to most capable models available on the market with an FM Hub and AI Gateway. As they progress to production and scale, they add components for data integration, orchestration of RAG or agents, observability, model customization, security, guardrails and governance, incorporating Responsible AI practices. In this talk we overview typical components of a mature GenAI platform, dive deeper into select components like gateway, orchestration, observability and explore how to build that responsibly on AWS.
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Building and Scaling with Gen AI
Building and Scaling with Gen AI
This track provides deep technical insights and practical guidance for building production-ready generative AI applications. Through detailed technical sessions, you'll explore advanced topics like multi-agent architectures, automated reasoning for responsible AI, efficient model selection, and scalable retrieval-augmented generation (RAG) implementations. Learn how to leverage Amazon Bedrock's comprehensive suite of tools and features to build secure, cost-effective, and high-performing AI solutions that drive real business value. This track will equip technical teams with the knowledge and best practices needed to successfully architect and deploy enterprise-grade generative AI applications.
DeepSeek on AWS: Building a Secure AI Environment (Level 300)
Learn how to implement enterprise-grade security for DeepSeek on AWS through proven architecture patterns and best practices. Our experts will demonstrate secure deployment using private VPC design, certified infrastructure, and comprehensive guardrails. Discover how Amazon Bedrock Guardrails create a defense-in-depth strategy for DeepSeek, covering network isolation, access controls, and compliance requirements.
Agentic AI: The Next Evolution in Generative AI (Level 200)
Explore how AI systems are evolving from basic generative models to intelligent agents that can plan, reason, and execute tasks autonomously. This session introduces agentic AI, which combines language models with decision-making capabilities to create more purposeful AI solutions. Learn about AWS's innovations in developing AI agents that understand context, maintain memory, and coordinate multiple steps to achieve goals. We'll showcase real-world use cases and examine how agentic AI is transforming various industries, setting new standards for intelligent, business-focused AI applications.
Scaling Generative AI Workloads with Efficient Model Choice (Phase 1) (Level 300)
As customers build, deploy, and scale generative AI applications, using and managing the right set of models for the outcomes they desire becomes key. Amazon Bedrock is introducing several features designed to help customers find the right models, and help customers enhance cost-efficiency while maintaining world class performance and accuracy. Attend this session to learn about Amazon Bedrock Marketplace, Intelligent Prompt Routing, and Model Distillation.
Amazon Nova Understanding Models
Amazon Nova is a new generation of foundation models that deliver frontier intelligence and industry-leading price-performance. This session dives into Amazon Nova text and multimodal understanding models, their benchmark performances, and capabilities. Learn more about how these models excel in visual reasoning, agentic workflows, and Retrieval Augmented Generation (RAG). Experience video understanding on Amazon Bedrock and unparalleled customizability through text, image, and video input based fine-tuning and distillation. Join us to learn how Amazon Nova can transform your AI applications, from document analysis to API execution and UI actuation.
Build Scalable RAG Applications Using Amazon Bedrock Knowledge Bases (Phase 1) (Level 300)
Amazon Bedrock offers a managed Retrieval Augmented Generation (RAG) capability, connecting foundation models to your data. This session explores the latest Amazon Bedrock Knowledge Bases (KBs) techniques to improve response accuracy and optimize costs. Leverage Amazon Bedrock KBs' advanced chunking, parsing, and hallucination reducing capabilities for improved accuracy. Learn how to build scalable RAG solutions, delivering contextual responses while only paying for what you use.
Leveraging Multiple Agents for Scalable Gen AI Applications (Level 300)
Amazon Bedrock Agents handle tasks autonomously, streamlining operations for businesses. In this session, you'll learn how Amazon Bedrock Agents makes it easy to build agents and teams of agents on our secure, fully-managed service. We will demonstrate how you can build solutions that tackle multi-step tasks, automate existing APIs and databases, and easily integrate knowledge bases. See how agents can enable users to engage with support chat, access real-time answers, and automate actions across external platforms. Join Mark Roy to discover how coordinated AI agents, enhanced with guardrails to prevent misuse, are delivering the next generation of AI-driven customer engagement.
Introduction to Automated Reasoning Checks in Amazon Bedrock Guardrails (Level 300)
AWS launched Automated Reasoning (AR) checks in Amazon Bedrock Guardrails - making AWS the first major cloud provider to use automated reasoning that helps build transparent, responsible generative AI applications. Join us to learn about AR Check - a new Guardrails policy that uses sound mathematical techniques to reduce hallucinations, validate generative AI responses, and explain them in an auditable way. See how the Guardrails policy can help users generate more accurate LLM responses on highly regulated topics such as operational workflows, HR policies etc.; learn about the different use cases for AR checks; and how to get started today.
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Using Gen AI in the Workplace
Using Gen AI in the Workplace
Discover practical applications of generative AI tools that are transforming everyday workplace operations and productivity. Through comprehensive sessions, learn how Amazon Q's suite of solutions - including Q Business, Q Developer, and Q in QuickSight, can revolutionize enterprise workflows, software development, and business intelligence. This track offers insights into successful deployment strategies and best practices for maximizing the value of generative AI across your organization.
Fast-Track Your AI & Data Initiatives with eCloudvalley: Amazon Q Consultancy and Managed Services Program (Level 200)
In this fast-track session, you will discover how Amazon Q Business revolutionizes content management through seamless integration with Jira and Confluence. Learn how this AI-powered assistant helps communications teams streamline workflows, enhance productivity, and deliver impactful content. Through demonstrations and real-world examples, you'll explore efficient content creation processes, collaboration tools, and proven strategies to elevate your team's communications and publications capabilities.
The Future of Retail: Embracing Smart Kiosks and Robots (Level 200)
In this fast-track session, discover revolutionizing the In-Store Experience with AI and Robotics using AWS AI & Data services. Learn how they modernized customer experiences by implementing IoT sensors for inventory management, smart product discovery systems, and personalized healthcare recommendations. Through demonstrations and real-world examples, you'll explore how AWS services enable automated prescription tracking, intelligent retail analytics, and seamless integration between physical stores and digital platforms.
What's New with Amazon Q Business (Level 200)
As enterprises grapple with fast technological change, join this session to learn about the latest product releases with Amazon Q Business. The session dives into the latest features and enhancements of Amazon Q Business, demonstrating how to deploy an Amazon Q Business application that leverages your enterprise content—empowering employees to answer questions, provide summaries, generate content, and securely complete tasks.
A Fast and Easy Way to Build Applications with AWS App Studio (Level 200)
Experience the future of enterprise app development with App Studio—a generative AI-powered service that uses natural language to create enterprise-grade applications, empowers technical professionals like IT project managers, data engineers, and enterprise architects to build highly secure, scalable, and performant business applications solving critical problems in minutes, without professional developer skills.
Reimagine Business Intelligence with Generative AI (Level 200)
In this session, get an overview of the generative AI capabilities of Amazon Q in QuickSight. Learn how analysts can build interactive dashboards rapidly, and discover how business users can use natural language to instantly create documents and presentations explaining data and extract insights beyond what’s available in dashboards with data Q&A and executive summaries. Hear from Availity on how 1.5 million active users are leveraging Amazon QuickSight to distill insights from dashboards instantly, and learn how they are using Amazon Q internally to increase efficiency across their business.
Unleashing Generative AI with Amazon Q Developer (Level 200)
Join us to discover how Amazon rolled out Amazon Q Developer to thousands of developers, trained them in prompt engineering, and measured its transformative impact on productivity. In this session, learn best practices for effectively adopting generative AI in your organization. Gain insights into training strategies, productivity metrics, and real-world use cases to empower your developers to harness the full potential of this game-changing technology. Don’t miss this opportunity to stay ahead of the curve and drive innovation within your team.
Accelerate Multi-step SDLC Tasks with Amazon Q Developer Agents (Batch 2) (Level 100)
While existing AI assistants focus on code generation with close human guidance, Amazon Q Developer has a unique capability called agents that can use reasoning and planning capabilities to perform multi-step tasks beyond code generation with minimal human intervention. Its agent for software development can solve complex tasks that go beyond code suggestions, such as building entire application features, refactoring code, or generating documentation. Join this session to discover new agent capabilities that help developers go from planning to getting new features in front of customers even faster.
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Unified Experience for Your Data and AI
Unified Experience for Your Data and AI
In this track, you will learn how to empower your data personas with the next-generation Amazon SageMaker – your center for all data, analytics, and AI workloads. Discover how to break down data silos, optimize storage, and accelerate query performance with a unified experience that brings together AWS analytics and AI services. Master techniques for seamless data integration across sources with end to end governance of data and AI models built into the experience. You'll gain practical knowledge to build a future-ready analytics environment that enables faster analytics and AI development, reduces operational complexity, and drives more value from your data assets.
Streaming Reimagined: The Latest Innovations in AWS Data Streaming (Level 300)
In this session, explore AWS's comprehensive data streaming portfolio and discover how to build scalable, real-time data streaming solutions. Learn about our streaming-first philosophy and how it shapes our services, from Amazon Kinesis to Amazon MSK. Through practical demonstrations and real-world use cases, you'll understand key architectural patterns, best practices, and the latest features that enable real-time data processing and analytics at scale.
Seemless Data Integration with Amazon Zero-ETL (Level 300)
In this session, discover how Amazon Zero-ETL capabilities transform traditional data integration approaches by eliminating complex ETL processes. Learn how to streamline your data workflows using native integrations between Amazon Aurora, Amazon Redshift, and Amazon S3, enabling real-time data synchronization without building and maintaining custom ETL pipelines. Through demonstrations and practical examples, you'll explore how Zero-ETL solutions can accelerate analytics, reduce operational overhead, and maintain data freshness across your data environments.
Build with Data and AI Faster in the next generation of Amazon SageMaker (Level 300)
The rapid rise of generative AI is transforming how businesses approach data and analytics, blending traditional workflows and converging analytics and AI use cases. This session covers the next generation of Amazon SageMaker, the center for all your data, analytics, and AI, with a specific focus on SageMaker Unified Studio. Learn how Unified Studio brings together familiar tools from AWS analytics and AI/ML services for data processing, SQL analytics, machine learning model development, and generative AI application development into a single environment to enable collaboration and help teams build data products faster.
Store Apache Iceberg Tabular Data at Scale with Amazon S3 Tables (Level 300)
Amazon S3 Tables is purpose-built to store tabular data in Apache Iceberg tables. With Amazon S3 Tables, you can create tables and set up table-level permissions with just a few clicks in the Amazon S3 console. These tables are backed by storage specifically built for tabular data, resulting in higher transactions per second and better query throughput compared to unmanaged tables in storage. Join this session to learn how you can automate table management tasks such as compaction, snapshot management, and more with Amazon S3 to continuously optimize query performance and minimize cost.
Accelerate Your Analytics and AI with Amazon SageMaker Lakehouse (Level 300)
Data warehouses, data lakes, or both? Explore how Amazon SageMaker Lakehouse, a unified, open, and secure data lakehouse simplifies analytics and AI. This session unveils how SageMaker Lakehouse provides unified access to data across Amazon S3 data lakes, Amazon Redshift data warehouses, and third-party sources without altering your existing architecture. Learn how it breaks down data silos and opens your data estate with Apache Iceberg compatibility, offering flexibility to use preferred query engines and tools that accelerate your time to insights. Discover robust security features, including consistent fine-grained access controls, that help democratize data without compromises.
Build and Optimize a Data Lake on Amazon S3 (Level 400)
Organizations are building petabyte-scale data lakes on AWS to democratize access for thousands of end users. As customers design their data lake architecture for the right capabilities and performance, many are turning to open table formats (OTF) to improve the performance of their data lakes and to adopt enhanced capabilities, such as time-travel queries and concurrent updates. In this session, learn about recent innovations in AWS that make it easier to build, secure, and manage data lakes. Learn best practices to store, optimize, and use data lakes with industry-leading AWS, open source, and third-party analytics and ML tools.
Streamline Data and AI Governance with Amazon SageMaker Catalog (Level 300)
Discover how Amazon SageMaker Catalog, built on Amazon DataZone, transforms data and AI governance at scale. This advanced session explores three key capabilities: centralized artifact management, unified access control, and comprehensive lineage tracking. Learn to efficiently organize data and ML assets using semantic search with AI-generated metadata. We'll demonstrate implementing fine-grained permissions and setting up collaborative workflows. You'll also see how SageMaker Catalog enables automated data quality monitoring and sensitive data detection. Accelerate data analytics and model development, ensure compliance, and foster collaboration—ultimately driving faster time-to-market for your analytics and AI initiatives while maintaining robust governance.
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Build and Train Foundation Models and LLMs
Build and Train Foundation Models and LLMs
Master the tools and techniques for building, training, and deploying large language models and foundation models at scale. Through detailed sessions, learn how Amazon SageMaker's comprehensive landscape enables efficient model development with features like HyperPod and optimized distributed training frameworks. Explore how AWS AI chips (Trainium and Inferentia) can help overcome computational challenges while reducing costs. This track demonstrates practical approaches to accelerate AI development using SageMaker Studio's integrated development environment, from initial experimentation to production deployment.
DeepSeek Architecture & Optimization on AWS - A Complete Engineering Guide (Level 300)
In this session, explore the comprehensive engineering fundamentals of DeepSeek and its implementation on AWS. Learn about DeepSeek's core architecture, training pipeline, and proven optimization strategies for both architectural and infrastructure components. Through technical demonstrations, discover how to leverage AWS services to maximize DeepSeek's performance while optimizing costs and resource utilization. This advanced technical deep dive is perfect for ML engineers, DevOps professionals, architects, and technical teams implementing DeepSeek on AWS.
Efficiently Deploying DeepSeek on AWS - A Complete Guide for Developers, Machine Learning Engineer & Data Scientists (Level 300)
In this session, learn how to efficiently deploy DeepSeek models on AWS through Amazon Bedrock and Amazon EC2 instances. Through practical demonstrations, discover best practices for optimizing cost and performance when deploying DeepSeek-R1 and its Distilled variants at scale. This technical walkthrough is valuable for both newcomers and experienced practitioners working with generative AI.
Customize Foundation Models with Advanced Fine-tuning Techniques using Amazon SageMaker (Level 300)
Amazon SageMaker AI allows data scientists and ML engineers to accelerate their generative AI journeys by deeply customizing publicly available foundation models (FMs) and deploying them into production applications. The journey begins with Amazon SageMaker JumpStart, an ML hub that provides access to hundreds of publicly available FMs, such as Llama 3, Falcon, and Mistral. Join this session to learn how you can evaluate FMs, select an FM, customize it with advanced techniques, and deploy it—all while implementing AI responsibility, simplifying access control, and enhancing transparency.
Train Generative AI Models on Amazon SageMaker AI for Scale and Performance (Level 300)
Amazon SageMaker AI offers the highest-performing ML infrastructure and a resilient training environment to help you train foundation models (FMs) for months without disruption. Top AI companies, from enterprises to startups, build cutting-edge models with billions of parameters on SageMaker AI. Discover how you can save up to 40% in training time and costs with state-of-the-art training capabilities such as Amazon SageMaker HyperPod, fully managed training jobs, and optimized distributed training frameworks. Join this session to learn how to run large-scale, cost-effective model training on SageMaker AI to accelerate generative AI development.
Conquer AI Performance, Cost, and Scale with AWS AI Chips (Level 200)
Generative AI promises to revolutionize industries, but its immense computational demands and escalating costs pose significant challenges. To overcome these hurdles, AWS designed purpose built AI chips, AWS Trainium and Inferentia. In this session, get a close look at the innovation across silicon, server, and datacenter and hear about how AWS customers built, deployed, and scaled foundation models across various products and services using AWS AI chips.
Build, Train, and Deploy ML Models, Including FMs, for any Use Case (Level 300)
Amazon SageMaker AI is a fully managed service that brings together a broad set of tools to enable high-performance, low-cost machine learning (ML) for any use case. With SageMaker AI, you can build, train, and deploy ML models, including foundation models (FMs) at scale using tools like notebooks, debuggers, profilers, pipelines, MLOps, and more – all in one integrated development environment (IDE). In this session, discover how you can get started along with the rest of the AWS ecosystem.
Accelerate ML Workflows with Amazon SageMaker Studio (Level 300)
Unlock the power of Amazon SageMaker Studio, a comprehensive IDE for streamlining the machine learning (ML) lifecycle. Explore data exploration, transformation, automated feature engineering with AutoML, and collaborative coding using integrated Jupyter Notebooks. Discover how SageMaker Studio and MLOps integration simplifies model deployment, monitoring, and governance. Through live demos and best practices, learn to leverage SageMaker Studio tools for efficient feature engineering, model development, collaboration, and data security.
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Building a Data Foundation
Building a Data Foundation
In this track, you will learn about foundational choices that provide flexibility for employing your data across any workload. You will gain practical skills for customizing and deploying generative AI applications using data from databases, file repositories, and your data lake. You will discover the power of metadata-driven data management with Amazon S3 Metadata and reimagine data streaming with end-to-end managed, and serverless capabilities. Finally, you will learn how Amazon DynamoDB was built to overcome the performance and scale limitations of relational databases, delivering consistent single-digit millisecond performance at any scale.
Revolutionizing Retail: The Power of Digital Transformation (Level 200)
In this session, discover how famous chained stores are enhancing customer experience with Mobile Apps. Learn how they implemented comprehensive analytics solutions to optimize inventory management, enhance customer experiences, and drive data-driven decision-making across their store network. Through demonstrations and real-world examples, you'll explore how AWS services enable smart store analytics, demand forecasting, and personalized marketing strategies, leading to improved operational efficiency and customer satisfaction. Perfect for retail operators, business analysts, and technology leaders looking to modernize their retail analytics capabilities.
The Master Blender’s Art - Balancing Extensibility, Scalability and Governance in Data Foundation for Enterprises (Level 300)
In the past two years, enterprises have been exploring and experimenting with Generative AI, finding its capabilities and boundaries. Various successful PoCs improved customer experience and productivity, providing them more confidence in expanding. However, enterprises start to concerns about how to balance time-to-market and centralized governance when scaling out use cases. This session demonstrates how to architect sophisticated data solutions that maintain enterprise-wide governance while preserving business unit independence and agility. Audience will learn two practical implementations using fully-managed vs self-built approach on AWS. First, how to design a fully managed Data-to-Insight chatbot serving departmental scope on a centralized platform. Secondly, how to design Vector Database RBAC systems that enable centralized management while ensuring data isolation between business units. You'll leave with actionable insights on building flexible yet controlled data environments that drive business value while maintaining security and compliance.
A Practitioner’s Guide to Data for Generative AI (Level 300)
In this session, gain the skills needed to deploy end-to-end generative AI applications using your most valuable data. While this session focuses on the Retrieval Augmented Generation (RAG) process, the concepts also apply to other methods of customizing generative AI applications. Discover best practice architectures using AWS database services like Amazon Aurora, Amazon OpenSearch Service, or Amazon MemoryDB along with data processing services like AWS Glue and streaming data services like Amazon Kinesis. Learn data lake, governance, and data quality concepts and how Amazon Bedrock Knowledge Bases, Amazon Bedrock Agents, and other features tie solution components together.
Get Started with Amazon Aurora DSQL (Level 400)
Amazon Aurora DSQL is a new relational database that combines the best of serverless experience, Amazon Aurora performance, and Amazon DynamoDB scale. Aurora DSQL's distributed architecture is designed to make it effortless for organizations of any size to manage distributed workloads with strong consistency. In this session, we guide you through the fundamentals of Aurora DSQL. Learn how Aurora DSQL can work within your architecture, understand key considerations and tradeoffs, explore what an application architecture could look like, and more.
Unlock the power of your data with Amazon S3 Metadata (Level 300)
Amazon S3 revolutionizes data discovery by automatically generating rich metadata for every object in your Amazon S3 buckets. Powered by Amazon S3 Tables, Amazon S3 Metadata provides a queryable metadata layer that allows you to curate, discover, and use your Amazon S3 data more efficiently. With Amazon S3 Metadata, you can explore and filter your objects based on attributes like object creation time and storage class to streamline data preparation for analytics, real-time inference, and more. Join this session to learn the power of metadata-driven data management with Amazon S3 Metadata.
Build Streaming Data into Your Data Foundation (Level 300)
Learn how AWS is reimagining data streaming with end-to-end managed and serverless capabilities across core infrastructure, systems operations, data integration, data processing, and data management for customers to modernize their data platforms. Learn about new and recent innovations for collecting, processing, and analyzing streaming data, including improved scalability, high resiliency, lower latency, and native integrations with many AWS and third-party services. Join this session to see how you can use AWS streaming solutions to build scalable, resilient data streaming applications for faster insights and improved decision-making.
An Insider’s Look into Architecture Choices for Amazon DynamoDB (Level 400)
To overcome the performance and scale limitations of relational databases, AWS built Amazon DynamoDB to deliver consistent single-digit millisecond performance at any scale for the most demanding applications on the planet. In this session, learn about the architecture choices for Amazon DynamoDB. Gain a better understanding of when to use DynamoDB and why DynamoDB is used by over one million AWS customers to power hundreds of applications that exceed half a million requests per second. Leave with a new perspective on how to design your own applications.
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Bonus Track: Innovation Zone
Bonus Track: Innovation Zone
Exam Prep: AWS Certified AI Practitioner
Exam Prep: AWS Certified Data Engineer – Associate
Exam Prep: AWS Certified Machine Learning – Associate
Hong Kong as a Gateway: From Local Landing to Global Expansion
Expanding Your Business Abroad with AWS Partner
Musicians in the AI Era: Creative Perspectives with Jason Kui & Hermus Shum
Inside Bundesliga's Data Revolution with Lau Shun Man
F1® Insights: Data-Driven Racing in the AI Era with Daniel Chan
Digital Humans in Action with GreenTomato
All-in-one AI Meeting Solution - Oak
Transforming Video Accessibility: Subanaa's AI-Powered Subtitling Revolution
Human-AI Harmony: Building the Future of Hybrid Workforce with Hamoni
Teccelerates: Accelerating AI Innovation
Digital Innovation (DI) Hero Story: Leon Chan, Vice President, Technology, Digital & Data, Hong Kong Disneyland Resort
Keynote speaker
Join Rahul Pathak, VP Data & AI/ML GTM at Amazon Web Services, for an inspiring exploration of AI's transformative potential across industries. This keynote will showcase how organizations are harnessing AI and data to drive innovation and maintain competitive advantage. Through compelling customer success stories and emerging trends, discover how companies are turning groundbreaking ideas into real-world innovations and learn why AI adoption is crucial for future business transformation.

Leadership insights
Hear from the ones who have been there and done that.
Mark Relph
Director, Data & AI Partners, AWS
In “Seven principles for effective generative AI solutions” (Level 200), Mark Relph presents essential guidelines for building cost-efficient and impactful generative AI applications. Learn how to optimize your AI investments through strategic objective setting, data curation, and architectural design. This session delivers practical insights to help organizations develop efficient, cost-effective generative AI solutions that maximize return on investment while ensuring responsible implementation.

Mindy Ferguson
VP, AWS Messaging and Streaming, AWS
Mindy Ferguson presents “Build streaming data into your data foundation” (Level 300), offering a comprehensive look at AWS’s latest streaming data innovations. Explore how these advanced capabilities can enhance your data architecture with improved scalability and performance. This session will equip you with practical knowledge to implement robust streaming solutions for your organization’s needs.

Mark Roy
Global Lead Solution Architect - Amazon Bedrock - GenAI, AWS
In "Leveraging multiple agents for scalable gen AI applications" (Level 300), Mark Roy shares how coordinated AI agents, enhanced with guardrails to prevent misuse, are delivering the next generation of AI-driven customer engagement. Learn how to design and deploy secure, efficient AI systems that transform customer support operations. This session provides valuable insights for organizations ready to implement advanced AI agent solutions.

Mani Khanuja
Sr. Artificial Intelligence & Machine Learning Specialist Solutions Architect, AWS
Mani Khanuja’s session “Build scalable RAG applications using Amazon Bedrock Knowledge Bases” (Level 300) offers practical guidance on implementing effective RAG solutions. Discover proven techniques for improving response accuracy and optimizing costs using Amazon Bedrock’s Knowledge Bases. This session is essential for teams looking to build sophisticated, scalable RAG applications.

Hong Kong insights
Anita Wong
Technology Architect/Tech Content Creator, GreenTomato
Anita from GreenTomato takes us behind the scenes of Maya, their innovative digital human solution that's making waves across multiple industries. Gain practical insights as she unveils the development journey and real-world applications of Maya, from customer service to healthcare interactions.

Aric Fung
Co-Founder, Subanana
Aric will share the inspiring innovation journey behind Subanaa, a groundbreaking automated subtitling solution built on AWS AI services. Discover how his team tackled the challenges of multilingual subtitling accuracy, real-time processing, and cultural context adaptation using AWS's machine learning capabilities.

Charoite Lee
Technical Director, AI & Data, eCloudvalley Digital Technology
Charoite Lee will showcase three transformative sessions in Innovate, he will covers Amazon Q Business's role in revolutionizing content management, the integration of smart kiosks and robots in retail operations, and the digital transformation of retail through mobile applications.

Derek Chim
Head of Startup Ecosystem & Development, HKSTP
Join HKSTP leader Derek Chim for an illuminating fireside chat exploring how Hong Kong serves as a strategic gateway for AI startups pursuing global expansion. Learn how the AWS-HKSTP Joint Innovation Center supports technology companies with comprehensive resources, including up to HKD1.29 million in funding, USD25,000 in AWS credits, technical consultation, and exclusive networking opportunities.

Dicky Fung
Solution Consultant, Teccelerates
Dicky and Erica from Teccelerates shares how their AI services are transforming enterprise solutions. Discover Teccelerates' journey in developing AI-powered tools that enhance business processes and decision-making across industries. Learn about their practical applications in predictive analytics, natural language processing, and intelligent automation, along with insights into implementation strategies and real-world success stories. This conversation offers valuable perspectives on leveraging AI to drive business growth and innovation.

Erica Man
Director of Business Development, Teccelerates
Dicky and Erica from Teccelerates shares how their AI services are transforming enterprise solutions. Discover Teccelerates' journey in developing AI-powered tools that enhance business processes and decision-making across industries. Learn about their practical applications in predictive analytics, natural language processing, and intelligent automation, along with insights into implementation strategies and real-world success stories. This conversation offers valuable perspectives on leveraging AI to drive business growth and innovation.

Haowen Huang
Senior Developer Advocate, AWS
Haowen will deliver two in-depth sessions on DeepSeek implementation on AWS, covering architectural foundations and deployment strategies. His presentations will provide developers, ML engineers, and data scientists with essential optimization techniques and best practices for leveraging DeepSeek effectively in enterprise environments.

Jeffrey Lai
Co-Founder and CEO, Tallgeese AI
Join the fireside chat with Jeffrey how he found tallgeese.ai which is transforming the landscape of AI deployment with its groundbreaking solution that enables local AI implementation.

Kane Wu
CEO and Founder, CreateCol Limited
Join Kane from CreateCol as he demonstrates how Oak streamlines your entire meeting workflow - from real-time transcription and automated note-taking to AI-powered action item extraction and smart meeting summaries.

Tim Hurman
Founder, Hamoni Limited
Tim shares the compelling story behind Hamoni, a pioneering platform that bridges the gap between human expertise and AI capabilities in the modern workplace. Discover how Hamoni addresses the critical challenge many organizations face: finding the right balance between AI automation and human intelligence.

Featured speakers

Andy Chan
AWS
Head of Business Development

Brian Wu
Kenfil
AWS Authorized Instructor Champion

Carson Chan
AWS
Partner Solutions Architect

Charlie Chiu
AWS
Solutions Architect

Daniel Chan
Lead F1 Cantonese Commentator

Daniel Lee
AWS
Analytics GTM Specialist

Daniel Li
AWS
Solutions Architect

Esther Weng
AWS
Business Development Manager

Fortune Hui
AWS
Solutions Architect

Gordon Wang
AWS
Senior Applied Scientist, Generative AI Innovation Center

Hermes Shum
Hong Kong Bassist/Composer/Touring Musician

Jason Kui
Hong Kong Guitarist/Composer/Touring Musician

Jean Li
AWS
Business Development Manager

Rex Law
AWS
Solutions Architect

Shawn Zhang
AWS
Specialist Solutions Architect, Cloud Native

Shun Man Lau
Bundesliga Football Commentator

Terence Chow
AWS
GenAI GTM Specialist

Vincent Wong
AWS
AWS Partner Network (APN) Lead

Wang Bin
AWS
Sr. Analytic Specialist Solution Architect
Offers
Sessions cover best practices, service features, and detailed demonstrations. No prior knowledge of the topic is required.
Sessions cover best practices, service features, and detailed demonstrations. No prior knowledge of the topic is required.
Complete any exam prep session during Innovate Hong Kong and unlock a 50% discount* on your AWS certification exam.*Terms and conditions apply. Limit to 1 X 50% discount per participant.
Complete any exam prep session during Innovate Hong Kong and unlock a 50% discount* on your AWS certification exam.*Terms and conditions apply. Limit to 1 X 50% discount per participant.
Launch your business with free training, resources, and dedicated support - designed in Hong Kong to help you expand globally.
Launch your business with free training, resources, and dedicated support - designed in Hong Kong to help you expand globally.
Put knowledge into practice! Join hands-on workshops featuring Amazon Bedrock, SageMaker, Athena, and more AWS services.
Put knowledge into practice! Join hands-on workshops featuring Amazon Bedrock, SageMaker, Athena, and more AWS services.
Transform your startup with up to HKD1.29M in funding! Get AWS credits, technical mentorship, and market access through AWS-HKSTP Co-incubation Program.
Transform your startup with up to HKD1.29M in funding! Get AWS credits, technical mentorship, and market access through AWS-HKSTP Co-incubation Program.
Calling all leaders from Artificial Intelligence, Data Analytics & Engineering, Information Technology, and Digital Solutions departments! Want to experience innovation together with your colleagues? We'll help you organize a watch party at your company or provide an AWS venue. Simply email us to get started and receive organization support, venue recommendations, setup assistance, and connection guidelines.
Calling all leaders from Artificial Intelligence, Data Analytics & Engineering, Information Technology, and Digital Solutions departments! Want to experience innovation together with your colleagues? We'll help you organize a watch party at your company or provide an AWS venue. Simply email us to get started and receive organization support, venue recommendations, setup assistance, and connection guidelines.
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Session level guide
Sessions cover best practices, service features, and detailed demonstrations. No prior knowledge of the topic is required.
Sessions cover best practices, service features, and detailed demonstrations. Basic understanding of the topic is required.
Sessions provide in-depth technical coverage of selected topics. Some familiarity is expected, but hands-on experience is not required.
Sessions are for attendees who are deeply familiar with the topic, have implemented a solution on their own already, and are comfortable with how the technology works across multiple services, architectures, and implementations.