AWS Summit Online EMEA
For leaders looking to 'Rethink Possible' through technology.

Join Innovation Day


The AWS Summit Online follows on with Innovation Day, for Leaders looking for ideas on how to use technology to capture new business opportunities, accelerate growth and 'Rethink Possible'. For Innovation Day we’ve brought together speakers from Amazon, industry and science to share how they use technology to solve the big problems facing us today and in the future.

 Why attend?

As the pace of change accelerates, Industry leaders across the globe are looking for ways to innovate at speed. Our Innovation Day keynote speakers will share stories on how they combine technology with people, process, and culture to solve the big issues and build resilient, future-proof businesses for today and the next generation.

 Who should attend?

This event is for leaders who want to equip themselves with the knowledge and mindset to drive change and accelerate innovation. You could be a Head of Strategy, Marketing Leader, CIO/Head of IT, CTO, Head of Supply Chain Operations, Start Up Founder or even a CEO. Whatever your job title, what we have in common is an ambition to use technology to innovate and solve real customer problems and drive business results.

Reinventing Without a Roadmap
A new breed of enterprise emerges post-pandemic

We surveyed 10,000 senior business and IT decision-makers in enterprises across the UK, France, Germany, Israel and Spain to understand how they managed to keep reinventing their businesses during the COVID-19 pandemic without a roadmap for what was happening – and to get insights into how they expect their organisations to keep growing in a post-pandemic world.

Keynote themes

Innovation is the 'Never Normal'
Innovation is the 'Never Normal'

Innovation is the Never Normal. In 2020 the phrase ‘never normal’ became common – a theme we can expect to see continue in 2021.

Live, Work and Play from Anywhere
Live, Work and Play from Anywhere

The pandemic has changed the roles of cities and offices, ideas about travel and delivery, and attitudes towards online education.

Building a Sustainable Planet
Building a Sustainable Planet

New data and insights reveal how to manage the changing climate – on earth, in our oceans, and in space.

Health and Wellness
Health and Wellness

Technology can improve the accessibility of health services, and plays a critical role in the understanding and prevention of disease.

The Space Economy
The Space Economy

With lower launch costs and greater public interest the space economy will be worth more than $1 trillion by 2040.

Keynote Speakers


Innovation Day features speakers from Amazon, industry and science to share how they use technology to solve big problems facing us today and in the future. From habitable space destinations, to enabling travel post COVID and drones leading the frontline battle against malaria, join us to learn how technology helps them ‘Rethink Possible’.

Darren Hardman
Dr. Michelle Dickinson
Olivier Klein
Christian Seifert
Dr James Kuffner
Ariane Cornell
Blake Scholl
Sally Fouts
Andrew Rush
Glenn Gore
Prem Kumar Vislawath
Tom Soderstrom

What to expect?

Opening Keynote
Keynote featuring customers from across EMEA
Local market updates from AWS Country Leader
40+ Educational Sessions
5 Tracks, 32 Sessions
Ask the Experts Live Q&A
Live Q&A with AWS business and technical experts
Attendee Guide & Resource Center
Explore AWS Partner Solutions

Topics include how to build and sustain a ‘Culture of Innovation’, how to ‘Drive Intelligence from Data’ and how to increase the speed of your ‘Digital Transformation Journey’. Choose the content relevant for you.

  • AWS ExecLeaders - the track for Enterprise Business Leaders

    In this track, you will be able to get insights from peer-to-peer perspectives where Business Leaders will share their approaches for leading change in today's enterprise, including developing new leaders, dealing with failure, championing diversity, path into Sustainability journey, keeping up with technology, and staying inspired.

  • Innovating Public Sector

    Government, education, nonprofit, and healthcare organizations face unique challenges to accomplish complex missions with limited resources. Hear how public sector organizations have used the power and speed of Amazon Web Services (AWS) to serve citizens more effectively, achieve scientific breakthroughs, reach broader constituents, and put more of their time and resources into their core missions.

  • Startup loft: How to build a startup that will last

    From Airbnb to Zocdoc, the world's top startups build on AWS. At AWS, we’ve had the unique opportunity to witness and support the evolution of those small teams to superheroes. In this track, you will hear from startups across EMEA on how they got their businesses off the ground and built a company that lasts.

  • SaaSify your business

    Software is transforming businesses across all industries and enabling new opportunities. Whether you are an ISV, startup building B2B software or a company that builds software to complement your other businesses, you will learn in this track how the software business is transforming and where it is going, what are the opportunities and challenges in SaaSifying your business and learn from examples of other companies that went through this process already.

  • AWS for your Industry - Tracks for Financial Services, Manufacturing & Retail

    The AWS passion for solving customer problems extends into every industry. In this track we focus on Financial Services, Retail, Manufacturing & Industrials as well as Healthcare. Hear the latest updates from AWS on how we are supporting your industry, and watch leadership discussions with Ocado, IVECO and EMIS & Starburst on their innovation journeys, as they transform their specific opportunities with AWS.

Timing & Location


Thursday, June 10 | Online 


 09:00 - 15:15


 10:00 - 16:15

Cape Town

 10:00 - 16:15


 11:00 - 17:15


 12:00 - 18:15

Start Innovating on AWS Today

From building a culture of innovation to running a successful lift and shift operation, we have a team of specialists available to discuss your project.
Learn about the AWS Migration Acceleration Program (MAP) »
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