Registration open

Keynote
Moderators:
Tanuja Randery, Managing Director, VP EMEA, AWS
Axel Clauberg, Director, Partner Solutions Architects EMEA, AWS
Chris Grusz, Managing Director, Technology Partnerships, AWS
Sarah Lacey, Head of Partner, Sovereign Cloud, AWS
Nicolas Pujol, Senior Manager Europe North, AWS

Sales panel
Moderator:
Viktor Gintse, Principal Sales Manager, AWS

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TRACK 1 - BUILD & MARKET | Beyond Lift & Shift: Using Migration Acceleration Program for Business Transformation

While the lift-and-shift approach of rehosting is still widely applied as a quick path to the cloud, customers are increasingly seeking help with more transformative journeys supported by replatforming and refactoring modernization strategies. In this session, learn how to use the Migration Acceleration Program (MAP) modernization Strategic Partner Incentive (SPI) investments to drive successful modernization initiatives. Learn about AWS Partner best practices, gain insights on customer trends, go-to-market activities, point-of-entry solutions, and co-selling with AWS.

TRACK 2 - SELL & GROW | Go To Market faster with AWS- improve partner profitability and enhance your demand generation capabilities

In this session, you'll learn how to optimize your go-to-market and accelerate your growth with AWS. We'll share key tools and resources to reduce your time-to-market, accelerate your team's upskilling, and maximize your business impact with aim to improve your profitability.

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TRACK 1 - BUILD & MARKET | Sovereignty, Security, and Innovation: Helping customers overcome complexity

In the current climate of geopolitical shifts and evolving regulations, organizations are focused on maintaining control of their data while driving innovation. Join this session to explore how the power of partnerships can help customers get the full benefits of the cloud, adopt emerging technologies including generative AI, simplify efforts to meet necessary requirements, and enable future-readiness with architecture that is engineered for sovereignty. Learn more about how AWS’ range of sovereign cloud offerings, including the AWS European Sovereign Cloud, partner solutions, and our combined expertise can provide customers with more control and choice to support their unique needs.

TRACK 2 - SELL & GROW | Develop your Co-Selling Motion with AWS and AWS Marketplace

In this session, you will discover how to streamline your AWS co-sell and AWS Marketplace practice. Discover ways to leverage AWS co-selling motions with AWS field teams to accelerate your deals. Explore how successful partners have grown by listing solutions in AWS Marketplace and simplifying procurement for their customers. Understand how to multiply your opportunities by connecting ISVs, Distributors, and Channel Partners through CPPO while maintaining control of your customer relationships.

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TRACK 1 - BUILD & MARKET | Better Together: AWS Partners and Distribution Partners in the Nordics

Join us to discover how AWS Partners and Distribution Partners collaborate to accelerate cloud adoption and deliver exceptional customer outcomes in the Nordic region. Learn how to leverage each of our Distribution Partner resources, technical expertise, and market coverage to scale your business and better serve end customers.

TRACK 2 - SELL & GROW | How to build an undeniable AWS Partner business

Magnus shares lessons, insights, and failures from the journey of building Playground Tech into one of the leading AWS partners in the Nordics. Hear how the team navigated the AWS partner ecosystem and what made the partnership between AWS, Playground Tech, and its customers so strong

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Networking reception