In many ways, Colleen Camuccio has been on a quest to find the truth, at least as it pertains to a major global news and business information dynamo. That might sound abstract, even academic, but it’s not. Colleen knows that the truth is in the data. Simple enough, but when you consider the reach and influence of Dow Jones, the word “mountains” doesn’t come close to describing its data count.

For the last few years, one of Colleen’s big objectives has been to help create the company’s Customer Data Platform. Perhaps not a flashy project title, but in terms of its promise, it’s downright poetic. In fact, when she talks about the platform, she lights up.

“We’ve built the foundation of our platform using AWS technology,” Colleen says, “and filled our data lake with terabytes and terabytes of data that is cleaned, cataloged, and ready for mining and machine learning.”

Colleen and her teams are building out an analytics sandbox using tools like S3, Jupyter notebook instances, and Amazon SageMaker. She tells us that Dow Jones’ users are chomping at the proverbial bit to comb through all that data and start curating their own insights.

Once this project is complete, there are plans to conduct a company-wide hackathon and let users loose on the data to see what they can come up with. What questions will they ask? What answers will they find? “It’s all very exciting stuff for a company that has relied on information since the nineteenth century!”

Data and how Dow Jones uses it isn’t the only thing on Colleen’s mind. Not so long ago, it used to be a question of “Is there a technology that can solve this problem?” Now, the problem is knowing which technology to invest in, and how to prioritize those investments.

“I am a business person who trends very technical, so I still look at everything with a business-focused lens,” she says. “I look at a technology investment from the perspective of the value it can bring us as a business. But I also think of the value to the broader Dow Jones community.” What gratifies Colleen the most is giving her colleagues a way to make their jobs easier—even more so if they can learn a new skill and round out their resumes.

On International Women’s Day, Colleen decided to kick off a social media campaign to build excitement about her girls’ sports program. She spent hours sending out emails and made multiple posts on various social media platforms asking people to post pictures of their fierce daughters doing what they do best. “I encouraged users to post with #wbatoughgirls to drive recognition to our organization,” she says. Throughout the day, she kept checking; it turned out she only got one post. True to form, Colleen made it a learning moment: “While probably the most failed social media campaign of all time, I am using the experience to fuel my desire to be bigger and better next year!”