AWS Database Freedom Program for Independent Software Vendors (ISVs)

AWS helps you modernize your software products to leverage the full benefits of the cloud and drive business value

To address customer demand and leverage the full benefits of the cloud such as agility, elasticity, and cost optimization, Independent Software Vendors (ISVs) must modernize their legacy software products to remain competitive. The AWS Database Freedom Program for ISVs makes it easier than ever for software vendors to take advantage of fully-managed database services to modernize and optimize their software products on AWS.

AWS Database Freedom Program for ISV Benefits

The AWS Database Freedom Program for ISVs provides support and benefits at every stage of your application modernization journey, from evaluating the right migration path for your application to building your software to run on cloud-native AWS databases and accelerating go-to-market activities.

Storage Tools

Jumpstart Assessment Workshop

Complete an assessment of your existing database and application environment to identify the best modernization path for your application. Analyze your existing applications to architect the future state of your solution on AWS. Determine the level of effort required to re-factor your database architecture, define your high-level TCO, and receive recommendations for your first POC.


Accelerated Training Workshop

Get your database and application engineering team trained on latest AWS database technologies and migration tools. As part of our accelerated training program, AWS offers a half-day training session to ISVs, including a deep dive on AWS Database services and our database migration tools like AWS Schema Conversion Tool (SCT) and AWS Database Migration Service (DMS).


Rapid POC Engagement

Accelerate the re-platforming of your solution on AWS. In a typical five-day engagement, ISV engineers receive hands-on training and work with AWS Solution Architects (SAs), SI Partner, or AWS ProServe Engineers to prototype on AWS.


Migration Assistance and Funding

Access to Database Solution Architect and Project Management Office support team to help manage execution of re-platforming and customer migration. Receive AWS service credits and funding to offset costs for re-platforming, migration, and customer trials of your product on AWS.

Go-To-Market Acceleration

Unlock access to marketing and promotion opportunities that help you reach new customers and support revenue growth for your solution on AWS, such as visibility on the AWS website, features in AWS blogs and social media, and PR opportunities at AWS events. For qualified applications, AWS will help develop custom go to market activities to drive net new revenue on your AWS-ready application.

"We're evaluating migrating our relational datastore from SQL Server to Aurora. The most important thing to us is the flexibility. Whereas with SQL Server, it's very cumbersome. The goal is to introduce a modern relational data store that allows us to scale at will as our customer onboard." 

– Jared Neilsen, Sr. Director Cloud Ops & Devops, ivanti

Already Using an Amazon Database?

If your company's software product is already running on an Amazon Database Service, please certify your application to become eligible for program benefits.