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Phrase Improves Data Quality for Authentic Content Localization Using Generative AI and AWS
Phrase’s software-as-a-service platform streamlines content localization and translation, helping customers reach audiences in their own language and in the right cultural context.
Phrase’s software-as-a-service platform streamlines content localization and translation, helping customers reach audiences in their own language and in the right cultural context. Using Amazon Web Services (AWS), the company can scale reliably 24/7 around the world, and with generative artificial intelligence (AI) it can help ensure data is of the highest quality. Platform engineering director Martin Surovčák says using AWS means Phrase engineers can experiment with new ideas and constantly make its service better.
AWS Services Used
Amazon Aurora
Amazon Aurora provides built-in security, continuous backups, serverless compute, up to 15 read replicas, automated multi-Region replication, and integrations with other AWS services.
Amazon CloudWatch is a service that monitors applications, responds to performance changes, optimizes resource use, and provides insights into operational health.
Based in Finland, the University of Turku built a business simulator to help students understand decision making around sustainability issues. To enable growth, the University worked with Amazon Web Services (AWS) and AWS Partner Eficode to improve the software’s scalability and security. It has expanded its services to business leaders in addition to students. It can now add more features such as Amazon Quicksight, providing real business tools for all learners.
The Indian Institute of Hotel Management (IIHM) specializes in hospitality education that offers high-quality training and effective placement solutions. Based in India, the institute worked with AWS Partner Workmates to implement an AWS generative AI solution based on Amazon Bedrock. As a result, IIHM is seeing 50 percent faster interviews, 90 percent hiring accuracy, and a 20–30 percent higher rate of student job placements. In addition, surveys show that IIHM has created a more engaging learning environment, with 75 percent of educators and students now feeling more secure interacting with AI-generated content.
The Queensland Aphasia Research Centre (QARC) in Australia is dedicated to empowering individuals with aphasia to regain independence in communication.
Nanyang Technological University (NTU), is reimagining education to shape Singapore's future workforce - one that is equipped with cutting-edge artificial intelligence (AI) skills.
Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.